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Corporate Sustainability and Corporate Social Responsibility CSR Lecture 11

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Other terms: business ethics, corporate citizenship, corporate accountability, sustainability ... APEC Business Code of Conduct. Implementation Steps. Mission, ... – PowerPoint PPT presentation

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Title: Corporate Sustainability and Corporate Social Responsibility CSR Lecture 11


1
Corporate Sustainability andCorporate Social
Responsibility(CSR)Lecture 11
2
Overview
  • Overview of Corporate Behavior
  • Principles of SD for Business
  • Definition of Corporate Social Responsibility
  • Forces at Work
  • Importance to Business
  • Sustainability Frameworks for Business
  • Sustainability Tools for Business
  • CSR Standards
  • Implementation
  • Examples
  • Summary and Conclusions

3
Guiding Principles of Sustainability
  • Orientation towards benefit and need
  • Efficient use of resources
  • Use of renewable resources
  • Multiple use and recycling
  • Flexibility and adaptability
  • Fault tolerance and risk precaution
  • Securing employment, income and quality of life

4
What is CSR?
  • Business for Social Responsibility (BSR)
    definition Achieving commercial success in ways
    that honor ethical values and respect people,
    communities, and the natural environment.
  • Other terms business ethics, corporate
    citizenship, corporate accountability,
    sustainability

5
Forces at Work
  • Increased stakeholder activism
  • More sophisticated stakeholder engagement
  • Proliferation of codes, standards, indicators,
    and guidelines
  • Accountability throughout the value chain
  • Transparency and reporting
  • Growing government interest and action
  • Convergence of CSR and government agendas
  • Growing investor pressure and market-based
    incentives
  • Advances in information technology
  • Pressure to quantify CSR as Return on Investment
    (ROI)

6
Business Importance
  • Improved financial performance
  • Reduced operating costs
  • Enhanced brand image and reputation
  • Increased sales and customer loyalty
  • Increased productivity and quality
  • Increased ability to attract and retain employees
  • Reduced regulatory oversight
  • Access to capital

7
Sustainability Frameworks for Business
  • Industrial Ecology (Industry)
  • Natural Systems Behavior (General)
  • Biomimicry (General)
  • The Natural Step (General)
  • Natural Capitalism (General)

8
Sustainability Tools for Business
  • Ecological Footprint
  • Ecological Rucksack
  • Eco-Efficiency
  • Life Cycle Assessment (LCA)
  • Life Cycle Costing (LCC)

9
Eco-Efficiency
  • Integration of economic efficiency (financial
    return, profit, productivity, customer
    perception) and environmental efficiency (energy,
    emissions, environmental impacts.
  • eco-efficiency unit of value provided per unit
    of environmental burden (World Business Council
    on Sustainable Development)
  • Need a set of metrics to determine the
    eco-efficiency performance of an organization
  • Purpose
  • Performance Evaluation effectiveness,
    optimization of design and delivery,
    cost-effectiveness, quality
  • Management Feedback Tool encourage, assist, and
    reward implementation

10
An eco-efficient company
  • reduces the material intensity of its goods and
    services
  • reduces the energy intensity of its goods and
    services
  • reduces the dispersion of any toxic materials
  • enhances the recyclability of its materials
  • maximizes the sustainable use of renewable
    resources
  • extends the durability of its products
  • increases the service intensity of its goods and
    services

11
External Standards
  • AccountAbility
  • The Global Reporting Initiative
  • Social Accountability Standard 8000
  • United Nations Global Compact
  • OECD Guidelines for Multinational Enterprises
  • Principles for Global Corporate Responsibility
  • The Caux Roundtable (CRT)
  • The Global Sullivan Principles
  • The Keindanren Charter for Good Corporate
    Behavior
  • APEC Business Code of Conduct

12
Implementation Steps
  • Mission, Vision, and Values Statements
  • Cultural values
  • Corporate governance
  • Management structures
  • Strategic planning
  • General accountability
  • Employee recognition and awards
  • Communications, education, and training
  • CSR reporting
  • Use of Influence

13
Leadership Examples
  • Chiquita Brands International
  • The Co-Operative Bank, PLC
  • Starbucks Coffee Inc.
  • BQ
  • Novo Nordisk A/S

14
ALCAN, Inc.
  • Worlds second largest supplier of primary
    aluminum
  • Revenues of US 25.7 billion
  • Engineered products and composites
  • Aerospace, automotive and beverage cans

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Summary and Conclusions
  • Numerous forces pushing business to be more
    responsible
  • Advantageous for business to be sustainable
  • Standards proliferating
  • Implementation is straightforward
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