How do journalists create trust with their audience?

1
How do journalists create trust with their
audience?
Andrew Jardine Krysten Geddes Tofe Olatunde
2
Agenda

• Why trust is important with journalism
• How journalists gain an audience
• How journalists check if their sources are
  reliable

• How journalists can prove that they are
  trustworthy
• Why people should or should not trust journalists

• If the public to double-check on the information
  they receive
• How credible journalists have been over the years
  

3
Trust
reliance on the integrity, strength, ability,
surety, etc., of a person or thing confidence.
Trust Me, Im a Journalist (WMT) 053 to
110 http//www.youtube.com/watch?vbeUbVl0-phAfe
atureyoutu.bet53s
4
Why is trust important with Journalism?
Stories/articles are being broadcasted where
people go to obtain information An audience
needs to know that the news is accurate and not
biased.
5
How would a journalist gain an audience?

• respect your readers
• build a relationship
• offer free stuff
• follow up
• keep trying

• pitch a relevant story
• make it easy to find the info
• keep it short and smart
• avoid overkill

6
How does a journalist know their sources are
reliable?

• read all the material about the source
• are there any contradictions?
• what impression do they make?

• Vague?
• Blustery?
• Earnest?
• Slick?

7
How could a journalist prove they are trustworthy?

• avoid biased opinions

• have total verification of the issue

Online Journalism Ethics 150 http//youtu.be/Ns8s
v6kMIOk?t1m50s
8
Should people trust journalists?
Some popular journalists will broadcast whatever
gets them the most news coverage
good history
Trust Me, Im a Journalist 1727 to
1950 http//youtu.be/frvrBXsPph8?t17m27s
Trust Me, Im a Journalist (WMT) 711 to
740 http//youtu.be/beUbVl0-phA?t7m11s
9
Should an audience do more research on journalism
topics on their own time?
Yes
Accurate broadcasting
Trust Me, Im a Journalist 1215 to
1725 http//youtu.be/frvrBXsPph8?t12m15s
10
How credible have journalists been over time?
Then
Lack of communication
Now
false information can be put on the internet
easily
11
Sources
http//rendezvous.blogs.nytimes.com/2013/02/how-mu
ch-do-you-trust-journalists/?_r0
http//www.nieman.harvard.edu/reports/article/10
1946/Why-Should-the-Public-Trust-Journalists.aspx
http//raventools.com/blog/press-release-tips/ h
ttp//jn8107.wikispaces.com/VerifyingSources htt
p//dictionary.reference.com/browse/trust?st htt
ps//www.youtube.com/watch?vbeUbVl0-phA
https//www.youtube.com/watch?vNs8sv6kMIOk
http//www.youtube.com/watch?vfrvrBXsPph8