NATO PDD Activity

1
NATO PDD Activity

• With special regard on PfP Trust Fund project

Zsolt Rabai, NATO HQ PDD Coordinator for the West
Balkans
2
NATO PDD Activity

• Concept from Info Press toward PDD
• PDD
• Larger target audience
• Not only sending info but working together
• Structure
• Media
• Outreach NATO (special targets)
• Scientific cooperation
• Publications

3
NATO PDD Activity

• Key players
• Secretary General Spokesman
• Senior Officials IOs
• Nations
• Coordination of messages and activities!!!
• Political leadership and engagement is needed!!
• Does the management discuss communication needs
  when dealing with an issue?

4
NATO PDD Activity

• Core message
• Press lines
• QA
• Fact sheet

5
NATO PDD Activity

• Continuous
• Transforming but old perception
• Image political situation
• Transatlantic link
• Operations
• Need of public support
• Negative perception in the Islamic world
• Events (e.g. Summit transatlantic link etc.)
• Projects (e.g. PfP Trust Fund etc.)

6
PfP Trust Fund Communication

• Highlights
• Limited human and financial resources
• Integrated into NATOs main communication
  activities
• Active participation of PASP is crucial
• Regularity and timing
• Budget

7
PfP Trust Fund Communication

• Public Opinion environment
• Public opinion supports PfP membership but
• Public does not trust NATO and PfP
• Destruction of land mines becoming weaker
  frustration

8
PfP Trust Fund Communication

• Core message
• NATO cares about the Balkan security
• NATO helps SM create a trustful atmosphere

9
PfP Trust Fund Communication

• Internal Target Audience
• NATO staff
• National Delegations
• CPEs
• Tools
• Cascading information
• Briefings
• Briefing for the briefers
• Direct mail

10
PfP Trust Fund Communication

• Target audience NATO countries
• Journalists accredited in Brussels in Belgrade
• Opinion formers on the electronic address list
• Parliamentarians /NAPA
• Tools
• Direct mail
• Briefings
• Conferences, seminars
• Website
• Visits on site

11
PfP Trust Fund Communication

• Target audience in SM
• Journalists
• NGO think tank leaders
• Academics
• MPs
• Senior civil servants
• Senior military officers
• Politically active youth
• Tools
• Same as before plus
• Presentation materials for briefers
• Speaker tours
• Publication pack for NATO Dep.Lib. plus
  University Libraries, Media Center etc.

12
PfP Trust Fund Communication

• NO SUCCESS WITHOUT STRONG COOPERATION WITH THE
  HOST NATION!!!!