MARK 460 STRATEGIC MARKETING

1
MARK 460STRATEGIC MARKETING

• with Duane Weaver
• Week 1 - Introduction

2
Todays Outline

• Introductions
• Overview of Course Outline
• Overview of Course Text
• Overview of Evaluation Requirements
• Defining Strategic Marketing

3
Introductions - Instructor

• Duane Weaver
• B.Comm., M.D.Ed. (honours), IESNA
• Marketing Chair, VIUCEO, 2Birds1Stone Director
  of Marketing, ABSEL (Association of Business
  Simulation and Experiential Learning)
• Marketing, Business and Computer Apps Instructor
• 20 years marketing management experience
• Strategic Marketing Experience (sample)
• CEO 2Birds1Stone Media Marketing Consulting
• Business Development Manager, International Sales
  Manager MPR Teltech
• Product Manager, Market Manger ED TEL
• Corporate Re-engineering (project sponsor team
  lead) ED TEL
• General Manger - TIR Systems
• Enjoy sailing, soccer, cycling, golf and camping

4
Introductions - Students

• Take 3 minutes to prepare to introduce yourself
• your name?
• What would be the one best thing for you to learn
  from this class?
• Identify your strongest (2 to 3) marketing skills
  .

5
Course Text and supplements

• Required Reading
• We are using an E-BOOK that is available for
  purchase via the following  ISBNs at the
  bookstore with NOWPREPAY (NPP). Once you have
  purchased a pincode you may register online to
  access your eBOOK directly at
• https//create.mcgraw-hill.com/shop//catalog/deta
  ils/?isbn9781121417168 The ISBN for the
  MARK460 eBook FOR ORDERING (via NPP) is10 Digit
  125902314113 Digit 9781259023149

6
Course Outline

• This is a case-based course (both written and
  living) and will involve both in class and out of
  class teamwork.
• The top 4 teams will have the opportunity to
  engage with a real living challenge within the
  Island community.
• Students should be prepared to travel to
  another city on Vancouver Island to meet with
  their client. You should be prepared to provide
  your own transportation to and from the clients
  location.
• This course will take a lecture/seminar approach.
  We will have
• One term Test
• Three different team tasks
• First team - Case Pitch Competition
• Final Project Team - Case Pitch Competition
• Final Project Team Strategic Marketing Plan
  Project Report (several deliverables)
• and One Individual Expertise Report
• The top team from the first team project will
  each become leaders and self select their final
  project team.

7
Course Evaluation

• Term Test 1 25
• Three different team tasks 55
• First team - Case Pitch Competition (55)
• Final Project Team - Case Pitch Competition
  (10)
• Final Project Team Strategic Marketing Plan
  Project Report (several deliverables) (35)
• Individual Expertise Report 10
• Participation, External Evaluation Team Peer
  Evaluation 10
• THERE ISNO FINAL EXAM

8
Course Outline OVERVIEW

• See Hand Out and Very Important Items to
  note(E.G. This is a CAPSTONE course in
  Marketing and a high level of professionalism is
  expected).

9
Strategic Marketing Defined

• Please take out a sheet of paper and provide
• your first and last name on the top of the paper
• your student I.D. on the top of the paper
• briefly answer the following question in one
  paragraph
• What does Strategic Marketing mean to you?
• Please Hand in your answer before you leave today

10
Thanks!

• Please come prepared to classes having read the
  required readings ahead of time.
• Next class
• You should prepare for the first case on your
  own. We will form our First Team that day and
  you will work together in class to develop
  yourCase and Case Pitch. Your case reportis due
  on January 17th.
• Bruce Ballam will see you on Thursday. I will
  see you on Tuesday, next week.

SEE YOU NEXT CLASS