TerraCycle

1
TerraCycle

• Strategic Formulation
• Team 8
• Richard Kang
• Ngachi Lui
• Peter Mahoney
• Mark Matheson
• Lindsay Stark

2
Introduction

• Brief History
• Sales
• 2005- 460,000
• 2006-Estimate of 2.5 million
• 2007-Potential of 5.0 million
• Future Plans
• Going Public
• Future Products

3
Environments

• External Environment
• Increasing concern for the earth
• Competitive Environment
• Threat of Rivalry
• Internal Environment
• Low Cost through recycled materials

4
Business Level Strategy

• Cost Leadership
• Negative raw materials cost
• Differentiate
• Eco-Friendly Product
• Focus
• Cost focus

5
Strengths

• Corporate Level
• International Level
• Digital Strategies

6
The Next Step

• Corporate Strategy
• Get Certified by government agencies
• Become a member of Organic Standards Board
• International Strategy
• Established Partnerships to enter foreign markets
• Build manufacturing plants around the world
• Digital Strategy
• Establish direct channel to end customers.
• Increase web advertisement