Digital Adwise T-Mobile Lesson Three Branding online (Commercial branding)

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Digital AdwiseT-Mobile Lesson ThreeBranding
online (Commercial branding)
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Learning Outcomes

• Understanding how websites reinforce brand
  recognition and appeal

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StarterWhat is a brand?

• Can you guess the chocolate bar? Click to enlarge
  the images.

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StarterWhat is a brand?

• Look at these Cadbury chocolate bars. What
  similarities do you notice?
• What makes them recognisable as being products
  from the same company?

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StarterWhat is a brand?

• Now look at the Nestlé Milky Bar...
• Why do you think they have they chosen to use
  these colours? Where is the logo?
• Does anyone remember anything from the Milky Bar
  adverts?

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StarterWhat is a brand?

• Look at the old and new Milky Bar kids.
• Click on an image to enlarge.

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Online exercise

• Look at the Milky Bar montage at YouTube.com
• How many Milky Bar Kids can you spot?
• Media Smart cannot be responsible for the
• content of external websites.

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What is a brand?
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Can you spot the branding?
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Activity 1Online brands

• Many brands use websites to provide information
  on their products and promote their brands
  through fun activities.
• Lets look at the homepage of one of these sites.
• Media Smart cannot be responsible for the content
  of external websites.

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Activity 2How would you describe the T-Mobile
Brand?
What colours have been chosen to represent the
T-Mobile brand? What is their slogan and why
have they chosen it?
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T-Mobile Branding Online

• We will now look at the following websites.
• Can you recognise the T-Mobile brand on any of
  these sites? How?
• Why has T-Mobile chosen to use these websites to
  promote their brand and product?

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T-Mobile Branding Online
Watch the Video
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T-Mobile Branding Online
Open the webpage
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T-Mobile Branding Online
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T-Mobile Branding Online
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PlenaryHow does the public help to advertise
T-Mobile ?
How are the potential T-Mobile customers invited
to join in with the advertising campaign? How
does this help to promote the brand?
Watch Video
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How do you feel about the T-Mobile brand?

• How does T-Mobile want you to feel about their
  brand? Why?
• Listen to an interview with the people who helped
  to design the advertising campaign here.
• Does the way you feel about a brand affect
  whether you are likely to buy the product? Why?