How to Use Digital Marketing to Grow Any Business

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Digital marketing tips for small business

• Redial India Solutions

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INDEX

• What is Digital Marketing?
• Why Digital Marketing?
• Popular Methods of Digital Marketing
• Tips of Digital Marketing for Small Business
• A Question

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What is Digital Marketing?

• Digital marketing involves promoting products
  services through electronic platforms mainly
  internet. It includes social media, e-mail,
  mobile phones tablet devices. Digital Marketing
  has become the most popular and successful method
  of advertising brand awareness. Unlike more
  traditional marketing techniques, digital
  marketing enables you to analyze your campaign
  for more information about your target market and
  what is not working.

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Why Digital Marketing?

• The importance of digital marketing is the reach
  in which you can get yourself out of there. This
  is in most cases a higher exposure than
  traditional media.
• To put this in context, if you place your ad in a
  local newspaper, it will be seen by people in
  your city, but probably not in the next city.
  However, if you promote through digital marketing
  methods such as social media, SEO etc. It will
  probably be seen by people all over your state.
  Traditional media is limited in many ways. Even a
  television commercial is limited in that it can
  usually be viewed at a certain time, as opposed
  to online video, which can be watched at any time.

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Popular Methods of Digital Marketing for Small
Business

• Social Media Marketing
• Email Marketing
• Content Marketing Strategies
• Search Engine Optimization (SEO)
• Search Engine Ads (SEM)

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Social Media Marketing

• Social media marketing is use of social media
  platforms to connect with your audience. It is a
  form of internet marketing that involves creating
  and sharing content on social media networks to
  build your brand, increase sales, and drive
  website traffic. The major benefits of social
  media marketing include
• Increase Brand Awareness
• More Inbound Traffic
• Higher Conversion Rates
• Better Customer Satisfaction
• Cost-effective

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Email Marketing

• Email marketing is an easy way to reach the
  customer directly through electronic mail. Unlike
  spam, direct email marketing reaches those
  interested in your business area of ??expertise.
  No matter what you are selling, the information
  is sent like a laser-guided missile. It is a way
  to reach thousands of potential customers
  directly at a relatively low cost compared to
  advertising or other forms of media. It
  communicates your business message directly to
  people through an engaging mix of graphics, text
  and links. Benefits of Email marketing includes
• Email marketing is cheap
• Better conversion rates
• Better reach to the customers
• Fast and simple
• Accessible to large audience

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Content Marketing

• Content marketing is a marketing strategy that
  involves creating delivering valuable content
  to create conversions. It is a completely unique
  approach to engage with potential customers that
  bypasses some of today's biggest pain points,
  especially in the digital space. Key benefits of
  content marketing includes
• Increase website traffic
• Improve your SEO efforts
• Attract new customers ideal buyers
• Strengthen your customers' trust in your brand
• Differentiates you from the competition

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Search Engine Optimization (SEO)

• Search Engine Optimization (SEO) is the process
  of improving the quantity and quality of traffic
  to a web site from search engines through organic
  search results for targeted keywords. It is used
  to get your customers to your website naturally
  over time rather than the help of paid methods.
  This increases the amounts of visitors to a
  website by placing the website at the top of the
  SERP. To understand more about SEO read Important
  SEO FAQs. Key benefits of SEO includes
• Helps to get better rankings in SERP
• Increase traffic of the website
• SEO provides trackable quantifiable results
• Cost-effective marketing strategies
• Increases the brand awareness

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Search Engine Marketing (SEM)

• SEM is the practice of marketing a business that
  uses paid advertisements that appear on the SERP.
  Advertisers bid on keywords that users of
  services like Google and Bing can enter when
  searching for certain products or services. PPC
  advertising is on of the best example of SEM. Key
  benefits of SEM includes
• Easy to implement
• Reach Your Target Audience
• Pay Per Action
• Very quick measurable
• Provides testing facility
• Higher Return on Investment

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Tips of Digital Marketing for Small Business

• Following are some important tips of digital
  marketing for small business-

• Know your business goals
• Understand your target market where you stand
  in regards to online competition
• Make your website design attractive responsive
• Do SEO of your website - SEO is your biggest
  asset for local regional exposure
• Make a keyword plan for every page
• Use keyword or phrase in content based on your
  geographic location.
• Build a strong social media presence
• Use email marketing to connect with customers
• Start using video marketing
• Optimize Your Google My Business Page

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A Question

• How does a small business owner manage their
  business online, managing it day-to-day?

• Some options -
• Hire a digital marketing Company - It can be
  expensive, but they will do all for your business
• Focus on top social networks such as Instagram,
  Twitter, Facebook and LinkedIn
• List your business in various e-commerce platforms

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Contact us

• Redial India Solutions
• Facebook https//www.facebook.com/redialsolutions
  
• Twitter https//twitter.com/redial_solution
• Instagram https//www.instagram.com/redial_soluti
  ons/
• Website https//redialsolutions.com/

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