The Power of Social Networking for Professional Development

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The Power of Social Networking forProfessional
Development

• Holly Heilberg Career Development Specialist
• HR Faculty Staff Career Services
• 914 Emmet St., Room 225
• 924-4343 Hollyh_at_virginia.edu
• httpwww.hrs.virginia.edu/career

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A Story..
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Agenda

• Introductions
• Informational Interviewing
• The personal Networking process
• Social Media
• Facebook
• LinkedIn
• Twitter
• Blogs
• Action Plans!

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Let me know what you need
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No question is unimportantand there are no
mistakes
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Mind absorbs as much as..
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Confidentiality
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Introductions

• Connect with a partner and find out
• Their name
• Whats going on in their work world?
• How have they found jobs in the past?
• Report back about your partner to the large group

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What is the difference?

• Informational Interviewing
• To perform research and gather information and
  advice about how you might fit with a
• Career
• Department
• School
• Industry

• Networking
• To connect with others to gather information and
  advice to find a job

• Exploration and a reality check

• A clearly focused job search process

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InformationalInterviewing

• The process of learning more about
• Career options
• And related options
• Departments at UVa
• UVa Clusters
• Other industries

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Informational Interviewing

• A way of gathering first-hand information to
  assist in making a career change
• To generate new, previously unconsidered options
• To learn about related careers, clusters,
  industries, etc.
• A short (20-30 minute) meeting, ideally at the
  work location
• WHY? A good example is my student teaching
  experience!

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The Process

• Determine WHO you might want to talk to
• Someone working in the field you are interested
  in
• Someone working in a department, cluster or
  industry you want to learn more

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The Process

• Identify possible contacts
• Warm contacts
• Luke warm contacts
• OR a cold contact
• Development, etc.

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The Process

• You might create a script (or compose an email)
• Your name
• Who referred you or how you got their name
• Why youre calling
• Request an in-person meeting (or phone call )
• Or a referral to someone else
• Confirm the date, time and place

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The Process

• Your goal is to explore the link between
• Who am I?
• Whats out there?

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The Process

• Before your meeting
• Read up and gather information
• Virginia Wizard
• Occupational Outlook Handbook
• Uva website

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Resources

• https//www.vawizard.org/vccs/Main.action
• http//www.bls.gov/oco/
• http//www.dhrm.state.va.us/compensation/careergro
  ups/families.html

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The Process

• The day of the Informational Interview
• Dress appropriately
• Business Casual
• Take a portfolio with a list of questions
• Bring your resume

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Your Job is to be anInvestigative Reporter

• You should be talking 20 of the time (with
  questions)
• They should be talking 80 of the time!

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Observe a Mock Informational Interview
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Finders Sheet

• Find a person who fits each statement
• Add your own needed contacts at the end

• The Power of ..

• Networking!

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A Mock Informational Interview with a partner
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Follow-up

• Immediately make notes
• Send a thank you note
• Get back in touch with them
• if your meeting helped you decide that this is
  the field/dept you want to go into, etc.
• Or if something else comes out of your meeting

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Networking

• 75 of jobs are found through Networking
• It is about asking for information and advice
  (not asking for a job)
• My experience with the young woman from Darden

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Networking

• Occurs when you are very clear about
• what you want to do
• where you want to do it
• Can articulate this is 30 seconds The Elevator
  speech!

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Networking

• Have a 30-second Elevator Speech prepared!
• My elevator speech

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Networking

• Example
• My name is Holly Heilberg and Im a career
  counselor working with adults looking for career
  advice and direction. I thrive on helping people
  find career fulfillment. I discovered this after
  I studied to be a teacher and student taught 150
  7th grade boys in a Bachelor Living class and
  learned what I never wanted to continue doing
  with my life. This personal experience led me to
  want to help other people find their career fit
  before they commit to a career that is not a
  good match. I like to think that Im a catalyst
  in helping people clarify their skills, values
  and unique gifts in order to find fulfilling and
  meaningful work in a career they love. Because I
  believe this can make a enormous difference in
  their life as well as the lives of all those all
  around them.

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Elements of an effectiveElevator speech

• 15-30 second sound byte
• Must be succinct, memorable and delivered
  effortlessly
• Focuses on benefits you can provide

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Elements of an effectiveElevator speech

• Include the five Ws
• Who you are
• What field you are in
• What position you are in (in what capacity do you
  serve)
• What makes you different from others
• What benefits you offer to others

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Elements of an effectiveElevator speech

• Compose it
• Compose it again
• Re-write it 5-15 times
• Edit it
• Present it to others for feedback
• Rewrite it again
• Practice LOTS and memorize it
• Un-memorize

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Elevator Speech

• Take some time to write your Elevator
  Speech
• Lets practice it and get feedback

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Networking Steps

• Make a list of people and number them
• You know VERY well
• You know well
• You know each other
• Limited knowledge of each other

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Networking Steps

• Begin by contacting your 1s and 2s
• Email to provide your purpose and attach your
  resume
• Ask for a 30 minute face-to-face meeting or a
  phone conversation

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Networking Steps

• Start with people you feel most comfortable with
• Your goal is to get information and advice and
  other referrals
• Follow-up with a thank you note
• Make a record of your contact

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Networking Steps

• Cycle back every month or more to check in with
  them.
• Be sure to let them know when you find a job and
  thank them for contributing to your success!

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Mock Networking (followed by practice)
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Social Networking

• Facebook
• LinkedIn
• Twitter
• Blogs
• Others.

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Social Media
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Social Media
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Social Media
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Social Media
http//lifeworkswithholly.blogspot.com/
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Your Individual Action Plan

• Write down goals and specific actions to help
  you move forward.
• Consider the benefit to you, your Department,
  family, friends and community!
• Establish SMART Goals
• S Specific
• M Measurable
• A Achievable
• R Realistic
• T - Timebound

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The Good Life

• Living in the place you belong, with the people
  you love, doing the what you love, on purpose
• Richard Leider, Repacking your bags, 1995

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Small Group Discussion

• Get with your small group
• Are you Plateaued?
• What are the symptoms?
• What are some issues or obstacles youre facing?