Top 10 Social Media Platforms for Businesses in 2024

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Top 10 Social Media Platforms for Businesses in
2024
There are numerous social media platforms
available and it's difficult for businesses to
decide which ones to use their money and time. It
can be even more difficult to decide which social
media platforms to pick as a consumer. In the
Top 10 listing below, we will highlight the
characteristics and best uses of every social
network. We'll help you pick the right websites
for your company's objectives and the target
viewers.
Before You Begin The first step in choosing the
best social media platforms for your company is
to determine the people you want to reach. If
it's been a while since you've re-established or
updated your audience, use these Buyer Persona
Worksheets to identify new ones. You'll then
need to establish your objectives regarding
social media. This could mean raising awareness
of your brand, interacting with your customers,
providing them with service, and creating leads
or sales.
What to Know About Social Media for
Business When you look through our top social
media platforms listed below, here are some
things to keep in mind
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These aren't the top 10 most popular social media
platforms in general. These are the platforms
that businesses must use to reach their intended
customers. There are a lot of sites on the
internet that don't seem to be, beneficial to
business, therefore we'll not bother with
them. The statistics for each platform listed
below are global, not only within the United
States. With the development and growth of
technology, and the global bridges that have been
built in the process is important to understand
(especially when you offer products or services
internationally) the entire picture. The numbers
below are for monthly active users of the
platforms, not the total number of users. This
distinction was made because the amount of users
per platform does not give you an indication of
the people who are using the platforms. Many
platforms are plagued by single users creating
multiple accounts or bots, fake accounts, and so
on. "Monthly active users" tells us the number of
users who are using the platforms. We gathered
the statistics of active users per month using
Search Engine Journal, Statista, Pew Research
Center, HubSpot and Buffer.

• Here Are the Top Social Platforms for Businesses
  in 2024
• The most popular social media platforms that
  businesses can use include
• Facebook
• YouTube

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• Instagram
• WhatsApp
• TikTok
• Snapchat
• Pinterest
• Reddit
• Twitter
• LinkedIn
• Let's examine these social media platforms deeply.

• Facebook
• Monthly Active Users 2.9 billion
• Ideal for B2C Companies
• Most Active Demographic Ages 35-44
• Most Active Countries India and the United
  States
• The most viewed social media platform in all age
  groups.
• As the most popular online social network,
  Facebook has proven to be a great place for
  businesses of all sizes. With such a huge
  audience, Facebook can be an ideal platform for
  B2B as well as B2C companies to discover their
  ideal customers.
• Facebook lets you increase the reach of your
  brand, engage with your customers, boost sales
  and create leads. Facebook's advertising platform
  gives you the chance for your company to
  communicate directly to your customer personas
  via customized and specific advertisements.

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Given Facebook as a huge platform, it also has
lots of competition. It's therefore crucial to
make sure your content is original relevant,
useful, and communicates directly to the people
you want to reach.

• YouTube
• Monthly Active Users 2.6 billion
• Ideal for B2C and B2B Companies
• Most Active Demographic Ages 15-35
• Most Active Countries The United States and
  India
• YouTube is the second-most visited website.
• YouTube remains among the top social media
  streaming platforms, as well as one of the most
  popular platforms worldwide for advertisers. It's
  one of the most effective platforms for B2C as
  well as B2B businesses to put up advertisements
  in video or interactivity.
• YouTube is also regarded as the second largest
  search engine, following Google. If your company
  produces videos, it's time to share that video
  content. Determine the best way to produce videos
  that are valuable for the users.
• Here are some suggestions to help you start
• Do you have clients who constantly ask for
  directions on a product you sell? Make a YouTube
  video that explains the instructions.
• Are you planning to launch a campaign which could
  benefit from video content to boost their appeal?
  Make a YouTube video and connect it to other
  platforms.

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Do you have processes people might be interested
in? (For instance, perhaps you're an industrial
cheese maker or a screenprinting firm or a 3D
modelling firm, etc.) Make a YouTube channel that
showcases the process. These are only some
examples of how businesses can utilize YouTube
however there are many more. Find out what other
businesses within and outside of your industry
are using video for and try to create something
like it (or superior!) for your target
audience. You can easily check social media name
availability using our nickname checker without
any hassle.

• Instagram
• Daily Active Users 2. Billion
• Ideal for B2C Companies
• Most Active Demographic Ages 18-34
• Most Active Countries India and the United
  States
• 500 million Instagram users use Instagram each
  day
• It was initially a simple platform for sharing
  images, Instagram has morphed into an
  increasingly popular platform for content with
  visuals, influencers and e-commerce. If you're a
  B2C business or your brand's visuals are strong,
  Instagram is the platform for you.
• Instagram's ever-growing toolbox gives companies
  the chance to
• Engage your viewers with captivating pictures and
  graphics
• Use hashtags, geotagging and influencers to build
  the brand's visibility and build a following.

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• Sell your products and services directly via the
  platform
• Instagram stories, reels livestreams along with
  shops and reels are powerful tools that
  businesses can use using the site. Instagram is
  also among the top advertising platforms though
  many of its ads are coordinated with Facebook
  advertising campaigns.

• WhatsApp
• Monthly Active Users 2 Billion
• Ideal for B2C Companies
• Most Active Demographic Ages 26-35
• Most Active Countries India and Brazil
• WhatsApp ranks third as the most popular social
  media platform in the world.
• WhatsApp is among the popular social messaging
  application, and WhatsApp Business has become a
  well-known business platform to communicate with
  potential customers and clients.
• Although the app was initially designed as an
  application that allowed users to communicate
  with family members and acquaintances, WhatsApp
  has grown into a powerful marketing tool for all
  types of businesses.
• Businesses can contact users to promote their
  business as well as users can reach companies
  directly via the application. With increasing use
  of SMS marketing.
• WhatsApp allows you to develop relationships,
  nurture leads and communicate with your customers
  in a more intimate, cost-effective method.

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WhatsApp can also be a powerful customer service
tool that allows you to instantly communicate
with your customers. Other popular platforms for
social media messages comprise WeChat, Facebook
Messenger, and Telegram.

• TikTok
• The Monthly Active User One Billion
• Ideal for B2C Companies
• Most Active Demographic Females Ages 10-29
• Most Active Countries China and the United
  States
• Users typically spend 90 minutes each day using
  the website.
• The video-sharing app for short-form TikTok
  continues to smash records for downloads, and as
  of 2022, it's at 1 billion active monthly users.
  Due to its ubiquity it will continue to expand
  and influence the future of social media.
• TikTok offers personalised short-form video
  content via their own "For You Page." If you're a
  B2C company looking to reach younger consumers it
  is advisable to promote your brand through
  TikTok. The most active user group on TikTok is
  females between the ages of 10 and 29.
• One of the best features of TikTok for companies
  is the possibility to use hashtags to be found on
  search. Thematic hashtags are very popular on
  TikTok as are challenges to other users growing.
  Check out how seven brands are currently
  dominating TikTok and find out ways to join in.

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• Snapchat
• Monthly Active Users 538 million
• Ideal for B2C Companies
• Most Active Demographic Females Ages 15-29
• Most Active Countries India and the United
  States
• Snapchat customers spend an average of 30 minutes
  a day on the platform.
• For a B2C business that wants to engage the
  younger buyer demographic, We highly recommend
  using Snapchat to achieve this. Snapchat is a fun
  app that focuses on sharing candid pictures.
• As well as videos that disappear in what's known
  as "snaps." Snapchat drives results for B2C
  businesses that have fullscreen ads that are
  designed for the mobile-first generation.
• Snapchat is particularly well-liked by brands
  that often hold large-scale events for the
  younger generation or host contests that young
  people are eager to join?

• Pinterest
• Monthly Active Users 433 million
• Ideal for B2C Companies
• Most Active Demographic Females Ages 18-54
• Most Active Countries The United States and
  Brazil
• 83 per cent of Pinterest users have purchased
  through content they've seen

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Pinterest, a social network platform Pinterest is
an interactive search engine with a visual
interface that is a source to find inspiration
and boost productivity. "Pinspiration" drives
Pinners to create fantasies about trips, home
projects clothes, holiday dinners weddings, and
more. The users of Pinterest aren't just open to
the content of brands, however, they also are
interested in it and seek for it. If you're a
B2C business that offers items or products that
aid users in discovering and achieving their
goals, then you should join Pinterest.

• Reddit
• Monthly Active Users Monthly Active Users 43
  million
• Ideal for B2B Companies
• Most Active Demographic Males Ages 18-29
• Most Active Countries The United States and the
  United Kingdom
• Reddit has more than 130,000 communities active.
  Reddit
• Sometimes referred to as"the "front page of the
  internet," Reddit is an exclusive social media
  platform that is popular with male millennials.
  Redditors are enthralled by this platform since
  it lets them create specific, searchable content
  get noticed by gaining votes from other users.
• Though self-promotion of any kind is frowned on
  Reddit but there are other avenues for businesses
  to utilize the platform. A company can make use
  of Reddit to develop content that matches the
  awareness- and consideration strategies.

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Which can help attract leads to establish
relationships with them. Companies can also
utilize Reddit to find popular topics and discuss
with their intended group of customers.

• Twitter
• Active Monthly Users 436 million
• Ideal for B2B Companies
• Most Active Demographic Males Ages 18-29
• Most Active Countries The United States and
  Japan
• The tweets of more than 500 million are tweeted
  every day
• Twitter is one of the most well-known social
  media platforms utilized by numerous companies.
  The most popular content on Twitter includes live
  news and entertainment, sports and even politics.
• A typical Twitter user is a follower of at least
  five companies and 80percent of Twitter customers
  have mentioned an organization in a tweet.
• There are many ways for businesses to use
  Twitter
• Customer Service. Twitter is a place for
  customers to provide feedback and have a dialogue
  with the brand. Businesses can use this advantage
  to their advantage by responding to any issues
  with customer service and interacting with
  feedback from customers.
• Brand Awareness and Engagement. Companies using
  Twitter can increase brand recognition and
  increase their reach through sharing valuable
  content that is targeted at your viewers.

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Audience Research. Twitter is the preferred
platform for breaking news as well as real-time
data that makes it an ideal location to observe
the conversations and topics your buyer personas
are participating in.

• LinkedIn
• Monthly Active Users Monthly Active Users 310
  million
• Ideal for B2B Companies
• Most Active Demographic Men Ages 25-34
• Most Active Countries The United States and
  India
• LinkedIn is regarded as the best social network
  for lead generation.
• As the most popular business-focused social
  network in the social media world, LinkedIn
  should be a top priority for B2B companies that
  want to reach out to potential customers or B2C
  businesses looking to network with others in
  their sector.
• LinkedIn is an effective platform for
  demonstrating industry competence as a business
  and also generating leads that are qualified for
  your company.
• As a social media platform targeted to
  professionals who are in the field, businesses
  must use it to post content that showcases their
  knowledge and can be shared by professionals
  within their field.
• It's also a fantastic location to promote job
  openings within your organization, interact with
  your employees, and connect with potential
  customers through paid advertisements.