Job opportunities in the retail flower shop

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Job opportunities in the retail flower shop

• Present in nearly all towns of any size
  throughout the United States.

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Working with in the retail florist industry
enables people to

• work with flowers as well as the emotions that
  they represent.

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Flowers add a feeling of warmth and welcome to
any room.
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Most are individually owned or family operated
employing fewer than ten people.
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Each flower shop has six distinct roles and
responsibilities
Owner Manager Sales Design- Design
Assistant Delivery Accounting
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1. Owner manager

• responsibilities will include hiring, training,
  supervising designer, salespersons, and delivery
  personnel.
• Managers may also plan work schedules, order
  supplies and flowers, coordinate sales promotion
  and advertising, and supervise or maintain shop
  records.

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• Pricing of product and profit control is also a
  responsibility of the owner manager.
• Owner managers must have a good business
  background.
• They may also work as a designer and
  salesperson.
• Some managers may not take care of routine sales
  but may be responsible for pricing of weddings,
  receptions and large parties.

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2. Designer arranges floral and plant material
in an artistic manner.

• Must also have an understanding of basic design
  principles with some artistic/
• creative ability.
• Knowledge of flowers, their care and the needed
  supplies.

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Designer
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Most shops designate one person as the head
designer.

• That individual is responsible for assigning
  specific work to other designers.

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• The head designer will also be responsible for
  making sales that involve special work such as
  weddings or large parties, order flowers and
  supplies.
• This is a difficult task, as the designer must
  estimate the amount of materials needed. If too
  few are ordered the shop will lose sales, if
  there are too many flowers on hand they must be
  thrown away.

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• Must have a thorough knowledge of flowers, flower
  care, plant care, and floral designs. Must be
  able to offer customers appropriate suggestions.

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Designers are critical to the retail business.

• The quality of their work will determine
  customer satisfaction. Happy customers mean
  repeat business.

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Showroom Layout
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3. Designers Assistant a person training to
become a designer.

• Work with and observe the construction of a
  variety of floral designs.
• Usually coordinate the designers orders and keep
  all needed materials on hand.
• May prepare containers, select and wire flowers,
  and construct bows for arrangements.

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• After the arrangement is complete
• the assistant may fill out the card and delivery
  tag and prepare the product for delivery.

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As the assistant gains experience they will be
responsible for simple arrangements.

• Difficulty of orders will increase with the
  amount of experience.

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4. Salesperson must deal in telephone and
direct face to face sales.
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• Effective salespersons have a friendly attitude.

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5. Delivery Person

• This service is a convenience to the customer.
  It distinguishes full service florists from
  mass-market florists such as those in some
  grocery or drug stores.

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Duties involved

• packaging orders and loading flowers into the
  delivery vehicle.

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Delivery people

• should be able to repair damaged arrangements if
  necessary.

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How do you prepare for a job in a retail shop?
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Training for a job in the retail flower shop

• On the job training
• Designer schools and workshops provided by the
  state florist association or wholesale florists.

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Necessary skills

• for a career in the floriculture industry include
• artistic ability, business background, and a
  love for working with flowers.

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Many designers

• begin their training in high school or post
  secondary vocational technical programs. There
  are a number of floral design schools throughout
  the nation.

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C. Careers Opportunities(copy list)

• Flower Grader
• Horticulturist
• Plant Taxonomist
• Floral Shop Operator
• Plant Geneticist
• Plant Nutritionist
• Plant Pathologist
• Plant Scientist
• Greenhouse Manager

• Plant Breeder
• Pest Control Technician
• Certified Seed Grower
• Agricultural Journalist
• Magazine Writer
• Beekeeper
• Marketing/Advertising Manager
• Purchasing Manager

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D. FFA Opportunities

• Floriculture Career Development Event (CDE)
• Landscape CDE
• Supervised Agriculture Experience (SAE) project
  involved with flower shops (such as employment or
  observation) and bedding plants (such as planting
  flower beds for homes).
• Annual Greenbrier FFA Plant Sale
• Decorations for the Annual FFA Banquet

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TEST REVIEW
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Flowers add a feeling of _______ and welcome to
any room.

• warmth

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Name two FFA opportunities related to floriculture

• Floriculture CDE
• Nursery/Landscape CDE
• SAE at a florist shop
• SAE planting and maintaining bedding plants

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List some necessary skills for a career in the
floriculture industry

• artistic ability, business background, knowledge
  of flowers and plants, and a love for working
  with flowers.

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What type of Training is needed for a job in the
retail flower shop?

• On the job training
• Designer schools and workshops provided by the
  state florist association or wholesale florists.

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4. Salesperson must deal in __________and
direct _______ to ________sales.

• Telephone
• Face to face