Culture, Creativity and Mediterranean Competitiveness

1
Culture, CreativityandMediterranean
Competitiveness

• Jesse MarshAtelier Studio Associato
• jesse_at_atelier.it

BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND
PARTIALLY FINANCED BY THEEUROPEAN UNION THROUGH
THE INTERREG IIIB MEDOCC PROJECT MEDINS
2
Competitiveness in Europe
ESPON ATLAS, OCTOBER 2006
3
Cultural Heritage
ESPON ATLAS, OCTOBER 2006
4
Cultural Diversity?
J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION
SOCIETY, EP STOA BRUSSELS, 1999
5
Floridas Three Ts
R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE
AGE, 2004
6
Euro-Creativity Index
R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE
AGE, 2004
7
Cultural Geographies
CENTRUM
J. MARSH in TOWARDS A SUSTAINABLE INFORMATION
SOCIETY, EC BRUSSELS, 1999
8
Cultural Identities
J. MARSH in TOWARDS A SUSTAINABLE INFORMATION
SOCIETY, EC BRUSSELS, 1999
9
Landrys Creative Cities

• Critical mass
• Diversity
• Accessibility
• Safety and security
• Identity and distinctiveness
• Innovativeness
• Linkage and synergy
• Competitiveness
• Organisational capacity

C. LANDRY / COMEDIA, HELSINKI TOWARDS A
CREATIVE CITY, 1999
10
Landrys Creative Cities

• Critical mass
• Diversity
• Accessibility
• Safety and security
• Identity and distinctiveness
• Innovativeness
• Linkage and synergy
• Competitiveness
• Organisational capacity

C. LANDRY / COMEDIA, HELSINKI TOWARDS A
CREATIVE CITY, 1999
11
Atlas of Creativities
A. COTTICA ET AL., BOOSTER PROJECT IN PESCARA
(IT), 2007
12
Regional Laboratories
GENERAL MODEL FOR THE MEDINS MULTIMEDIA
LABORATORIES
13
Development Strategies
J. MARSH in URBACOST UN PROGETTO PILOTA PER LA
SICILIA CENTRALE, FRANCO ANGELI, 2007
14
Conclusions

• Cultural heritage alone is insufficient to boost
  Mediterranean competitiveness
• Cultural diversity can contribute if transformed
  into territorial creativity
• Mediterranean identities have specific creativity
  dynamics requiring new work
• Innovation can result from the meeting between
  culture and technology actors
• Such strategies fit with the emerging relational
  development model