Russian Association of International Education

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Russian Association International Education
(RAIE)?

• Year of foundation 2007
• Member of FELCA (The Federation of Education and
  Language Consultant Associations)?
• 22 agencies from 5 cities
• http//www.edu-association.ru

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SURVEY MARCH 200916 Russian agencies

• Short-term programs
• Long-term programs
• Principals of co-operation with Russian agents

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SHORT-TERM PROGRAMS

• Summer programs 70 per cent
• Main age groups 11-18 and 19-25 years old
• Women 60 per cent of the bookings
• The decision is made several months in advance
  (80 per cent)?

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SHORT-TERM PROGRAMS
Countries of destination English 1- the UK, 2-
Malta, 3 USA, 4 Canada German 1- Germany, 2
Austria, 3 Switzerland Spanish 1- Spain, 2
countries of Latin America French 1- France, 2-
Switzerland, 3 Belgium Other languages Czech,
Italian, Chinese, Japanese
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SHORT-TERM PROGRAMS
The demand for the programs Will remain the
same 56 per cent Will grow 12 per cent Will
reduce 18 per cent
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LONG-TERM (ACADEMIC) PROGRAMS

• Main destinations 1- the UK, 2 Canada, 3 the
  USA, 4 Switzerland
• The decision about the program is made 1 year in
  advance - 55 per cent of the clients 1 semester
  in advance - 40 per cent
• Participation in language preparation courses
  60 per cent (range from 5 to 100)?

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LONG-TERM (ACADEMIC) PROGRAMS
Most popular specialties Business, Economics,
Management, Finance, Hospitality and Tourism
Management, Design. Some agencies also pointed
Law, Information technologies, Public Relations
and Human Resources Management.
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LONG-TERM (ACADEMIC) PROGRAMS
The demand for the programs Will grow
significantly 70 per cent Will remain the same
25 per cent Will reduce 5 per cent
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FACTORS AND TRENDS COMPARISON

• The decision is made quite close to the start of
  the program in both types of the programs
• The leaders are the United Kingdom, Canada and
  the U.S. for both types
• The majority of the respondents are much more
  optimistic regarding the development of long-term
  (academic) programs of foreign in Russia

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Principles of co-operation with a Russian agent

• How the agencies choose the foreign institution
• What to consider when marketing in Russia
• What Russian clients expect

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How the agencies choose the foreign institution

• membership in professional associations 60
• national/international accreditations of the
  programs 60
• the level of the commission 50
• the feedback of the clients who studied before in
  the institution 50
• recommendations of the colleagues - 40
• the speed of the feedback from the institution -
  40
• the price of the program for the clients 30
• the diversity of the programs - 30
• seasonal special offers, the location of the
  center less than 5

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How the agencies choose the foreign institution

• membership in professional associations 60
• national/international accreditations of the
  programs 60
• the level of the commission 50
• the feedback of the clients who studied before in
  the institution 50
• recommendations of the colleagues - 40
• the speed of the feedback from the institution -
  40
• the price of the program for the clients 30
• the diversity of the programs - 30
• seasonal special offers, the location of the
  center less than 5

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What to consider when marketing in Russia

• level of the commission - 90
• the speed of the feedback from the institution
  70
• flexible approach to the programs structure 60
• possible combination of different programs 60
• the possibility of the choice of different
  methods of payments 40 .
• Less important - diversity of different programs
  and its price for the clients.
• Seasonal offers are not important for the agents
  in Russia.

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What Russian clients expect

• quality of accommodation and how it meets the
  requirements of the clients 87
• price of the program for the clients - 62
• the diversity of the programs offered - 37 .
• update information about the number of
  Russian-speaking students which is planned to be
  during the stay of the client at the
  school/institution
• Russian clients like additional services and
  options, as language workshops, free excursions,
  etc.
• The least important factors are seasonal special
  offers, the possibility of the language test
  prior the program start, additional facilities at
  the center language laboratory, free Internet,
  etc.

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