Social Networks as Online Marketing Tools: New Trends in Social Media

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Social Networks as Online Marketing Tools New
Trends in Social Media
Bill Balderaz Webbed Marketing www.webbedmarketin
g.com
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Teach a Man To Fish

• SalesGive a man a fish

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Teach a Man To Fish

• MarketingTeach a man to fish

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Teach a Man To Fish

• Social Media MarketingGive a man a bass boat, 12
  rods and reels, a case a beer and free weekend.

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Even the critics

• I actually disagree in that bloggers want their
  seat at the table. ..I guess whats wrong with it
  is that I find them stupid. They add nothing to
  the discourse. Theyre written so someone can
  hear the sound of their own voice
• Theyre here to stay. Theyre not the future,
  theyre the present. Collectively, theyre a
  tremendous force, and theyre gonna be with us as
  they become the new form of media.
• Buzz Bisinger, Writer for Vanity Fair

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Agenda

• What is a Social Network?
• Why Social Networks Matter
• Trends in Social Networking
• Facebook
• Twitter
• Second Life
• YouTube
• Your (yes, your) social media presence

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What is a Social Network?

• An online meeting place for consumers and
  influencers
• to create,
• share and
• interact with
• content.

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What is a Social Network?

• CitySearch
• Wikihow
• Wikipedia
• Craigs List
• Newsvine
• Yahoo! Answers
• Digg

• YouTube
• Facebook
• MySpace
• LinkedIn
• Amazon
• Technorati
• Flickr

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What is a Social Network?

• CGMConsumer Generated Media
• SMMSocial Media Marketing
• WOMWord of Mouth
• Viral Marketing
• Buzz Marketing

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What is a Social Network?
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Why Social Networks Matter

• Search, as we know it, is dead with the rise of
  social networking sites such as Facebook,
  MySpace, Twitter, Second Life, LinkedIn the next
  generation of Web users may find what they want
  by using their social network rather than a
  search algorithm. After all, the people in your
  online social network should know you better than
  a mathematical equation, right? --Glenn Derene

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Why Social Networks Matter

• Consider how much information you voluntarily
  provide on your Facebook profile. Now imagine if
  you could combine that with your Netflix renting
  and Amazon buying habits. Then throw in the
  suggestions of your friends and the pages you
  visit the most often. ..just imagine how accurate
  a search could be if every time you had a query,
  the mass of data about you that exists on the
  Internet could inform the results. --Glenn
  Derene

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Why Social Networks Matter

• 47 of all respondents said they would go to a
  social networking site to download coupons or
  search for gift ideas if those services were
  available
• 45 said they would visit a social networking
  site to find out about upcoming sales in stores
  or discounts on products
• 22 said they would read or write a product
  review on a blog.

--BrandWeek
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter
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Why Social Networks Matter

• The most visited sites on the Internet
• 3 MySpace
• 4 YouTube
• 5 Facebook
• 7 Wikipedia
• 11 Blogger.com
• 12 Craigs List
• 15 Photobucket
• 20 Flickr

Alexa, May 2008
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Trends in Social Media

• Social Networks
• Microblogging
• Web 3.0?
• Video

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Facebook

• Microsoft paid 240 million for a 1.6 stake in
  facebook
• Facebook is the 5th most popular site on the
  Internet
• 70 million active users
• 40 billion page views per month

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Most Popular facebook pages

• 1. Barack Obama - 834,550 supporters
• 3. Apple Students - 415,440 fans
• 4. Victorias Secret PINK - 350,983 fans
• 21. Nutella - 127,912 fans

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Facebook

• Facebook applications are hot VC property
• Facebook current valuation?
• Current revenue?

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Facebook
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Facebook
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Facebook
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How can I use facebook?

• To listen! Your competitors, vendors, customers
  and prospects are talking about you, right now.
• To build a presence
• To enhance search engine ranking
• To communicate (but not to sell!)
• Start connecting with friends, classmates,
  neighbors, clients, relatives

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Twitter

• What are you doing right now?
• Web, IM, Phone
• Real time interaction in one sentence

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Twitter
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Twitter

• One million users
• Traffic increased 800 in one year!
• Twitter accounts have monetary value

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Twitter
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Twitter
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How can I use Twitter?

• To listen! Consumers and the media are talking
  about you in real time, openly and honestly
• To learn about the competition
• To communicate (but not to sell)
• Build your profile and start connecting

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Second Life
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Second Life

• Participants socialize, spend money and sue each
  other
• With over 13 million registered users, on an
  average, 1 million is spent each day buying
  food, clothes, shelter and other virtual products
• 38,000 members online at any one moment

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Second Life

• The Second Life realtor who made more than 1
  million real dollars selling real estate
• The Second Life shoe store owner whose real job
  is selling virtual shoes
• Dell Sun hold press conferences on Second Life

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Second Life

• Coke sells Coke in Second Life
• HR Block does taxes
• The National Council offer mental health
  awareness
• CNN has a SL news bureau
• A real court case over a virtual crime

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Second Life

• The FBI gambling investigation
• IBMs company meetings
• The Jesuit Order is encouraging priests and
  followers to join Second Life
• And thousands of small businesses are active!

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How can I use Second Life

• It is okay to sell here!
• Build your business, market your business
• Become a media darling

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YouTube

• Total videos uploaded as of March 17th 2008 78.3
  Million
• Videos uploaded per day over 150,000
• 64 million monthly unique visitors
• Nearly perfect representation of Internet users

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YouTube
Tens of thousands of views!
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YouTube
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YouTube for small business
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YouTube for Big Business

• MacBook Air
• Parodies
• And more

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YouTube for Any Angle

• Geisha Facial

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YouTube for every topic

• Philologist (the study of linguistics and
  etymology)
• 73,000 subscribers
• 28th most popular channel on YouTube
• 3 million views
• Delta Safety Video
• Coverage on NPR, CNN and WSJ
• 1 million views
• 1,300 ratings

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Its about the content!
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Cost per impressions can be next to nothing

• Charlie bit my finger
• The Parodies, imitators and tributes The YouTube
  Effect

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How you can use YouTube

• Buy a Flip camera
• Or use PPT to create online demos
• Set up a YouTube Channel
• Start connecting with partners, prospects,
  clients, coworkers and friends

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Youre Already Socialized!
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Youre Already Socialized!
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Youre Already Socialized!
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Youre Already Socialized!
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Youre Already Socialized!
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Youre Creating Content
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Get Social Today

• Attendance and enthusiasm are half the game
• Dedicate time to making this work
• Bring wine
• Seek first to understand, then to be understood
• The conversation is going on right now, the only
  decision is if you will be involved

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Questions Comments