Social Media Marketing for Busines Branding

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Content

• Defining Social Media its Benefits
• Role of Social Media Marketing
• Goals to Achieve using Social Media
• Social Media for Business Brands
• Pick Best Platform for Business Branding
• Social Media Business Branding Strategies

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Social Media its Benefits

• Social Media is the future of communication a
  countless array of internet based tools and
  platforms that increase and enhance the sharing
  of information.
• Social media can be used for a variety of
  purposes like social selling, content marketing
  or customer support, social media gives perfect
  opportunity to reach the target audience and
  build your brand.
• Its a new age medium that depends upon mobile
  and web-based technologies that allows
  communities and individuals to share, discuss,
  re-create user generated content. Social Media is
  represented in various forms as microblogs, photo
  sharing, social bookmarking, social networks,
  blogs, business networks and forums.

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Social Media Marketing Roles

• Social media marketing or SMM is a form of
  internet marketing that implements various social
  media networks in order to achieve marketing
  communication and branding goals.
• Social media marketing primarily covers
  activities involving social sharing of content,
  videos, and images for marketing purposes as well
  as paid social media advertising.

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Goals To Achieve Using Social Media

• Increase in website traffic.
• Building conversions trust on social media.
• Raising brand awareness.
• Creating a brand identity and positive brand
  image.
• Improving communication and interaction with
  targeted audiences.

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Social Media for Business Brands

• Facebook
• The visual component is a key aspect of the
  Facebook. Social media marketing for business
  pages revolves around your conversation with
  audiences by posting industry-related articles,
  images, videos, etc.
• Pinterest
• Pinterest is the latest trend in social media
  marketing. Pinterest is a image-centered platform
  allow small businesses to showcase their own
  product offerings.
• Google
• On Google we can upload and share photos,
  videos, links, and view all your 1s. We can take
  advantage of Google circles, which allow us to
  segment our followers into smaller groups to
  share information.

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• Twitter
• Twitter is the social media marketing tool that
  broadcast the updates across the web. Followers
  tweeters helps in sharing information buliding
  brand values.
• LinkedIn
• LinkedIn is professional social media marketing
  sites. LinkedIn Groups is a great place for
  entering into a professional dialog with people
  in similar industries and provides a place to
  share content with like-minded individuals.
• Reddit
• It provides a valuable venue for better
  understanding and learning from your target
  audiences.

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Pick Best Platform for Business Branding

• In social media, we have several options such as
  Facebook, Twitter, Pinterest, Instagram and many
  others for creating a buzz about our brands
  business.
• We need to be careful to pick the right platform
  with respect to our brand business. Opting for
  several platform at a time can cause negative
  impact.
• Facebook and Twitter are great platforms that can
  be used to promote any brand online Google is
  mostly used by people in the technology.

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Social Media Business Branding Strategies

• Access Your Purpose and Set Goals
• It is essential to understand what brand wants to
  convey to audience. We are using social media for
  what, tackling customer service, brand awareness,
  selling products or educating the customer about
  latest offers .

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Social Media Business Branding Strategies

• Create Valuable and Shareable Content
• Content and blog posts add a lot of benefit to
  branding. It helps in increasing the number of
  pages on website to increase the chances for more
  search engine visibility good content can
  support your brand image.

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Social Media Business Branding Strategies

• Use social campaigns to promote content
• A growing number of brands use strategies such as
  contests and other social media campaigns to
  successfully gain visibility and generate leads.

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Social Media Business Branding Strategies

• Consistent Performance
• Posting comments and funny photos, create
  background images that showcase the product or a
  brand image to keep doing the brand marketing
  consistently.

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Social Media Business Branding Strategies

• Transparency
• Trust is one of the key feature for increasing
  brand value. Social Media define correct posture
  of the brand to the audience and provides a
  chance to learn more about company brand .

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Conclusion

• Social Media play vital role in Business
  Brandings. We must start with a platform that
  connect with the right audience regularly
  manage our business needs.
• Pinterest is most valuable platform for
  Brandings.
• Exciting new opportunities latest trends ensure
  the brand presence.

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