Abacus Desk SEO and Social Media Presentation

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BROUGHT TO YOU BY
Abacus Desk
2014

• SEO INDUSTRY

INFOGRAPHIC SURVEY

• Search Engine Optimization (SEO) is the process
  of Improving the visibility of a website or a web
  page in search engines "Natural", or un-paid
  ("Organic" or " Algorithmic) search results.

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Fun Facts
94
3.5 People
Look up SEO on Google every Second..
of online traffic to business websites comes from
search engines.
865 Million
67
of companies expect to increase their SEO budget.
of Websites globally mention "SEO"
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Why you need SEO ?
SEO is an important inbound marketing tool, Since
every one is looking for information related to
business service or product online. Being found
on search results is an option you cant overlook.
Internet has global reach so not only you can
serve your local customers, you can also eye the
global market as well. Since its all integrated,
SEO does wonder to your brand reputation.

• The bottom line is that inbound marketing is one
  of the most effective and inexpensive branding
  exercise. It improves customer confidence on your
  product, it increase your market reach and it
  also works for you 24x7. Abacus Desk helps you
  realize the true potential of the Internet using
  effective SEO and Social Marketing.

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Market Share of Search Engines

• Google is the Master of Search !

04 ASK

• Google is truly considered as the gateway to the
  internet. Its most preferred search engine
  followed by Bing / Yahoo. Such is the might of
  Google that Yahoo and Bing had to join hands to
  compete in search advertising and they are still
  distant second to Google. Abacus Desk has
  certified partnerships with both Google and Bing
  to get you the best of both worlds.

23 Yahoo/Bing
73 Google
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Knowing Your Target user.
52 Men
48 Women
Women are close second but are more spenders
compared to men.
Male are the leading users of internet and thus
are majority consumers of search results.

• With the option to profile your users Internet
  Marketing helps you to penetrate even deeper than
  you can ever imagine. Abacus Desk can help you
  micro target your user based on Language, Gender,
  City, Country, Device type and even by the
  content they like to consume.

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Targeting the Right Users

• Search Engines are most effective medium to reach
  your TG

• Targeting specific user profiles is a huge
  advantage that comes with internet marketing.
  Abacus Desk uses the content marketing and social
  media marketing to target the audience which can
  get easily converted to more business.

75 users find a website via Search Engines
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What does it takes !

• SEO Tactics Share

• An effective SEO campaign should cover all the
  tactics. You need to have quality content
  presence and user engagement across all
  platforms. Abacus Desk has a team of experts
  which will strategize your campaign and will get
  your brand positive recognition signals across
  all platforms.

SEO Tactics
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Agency/Consultancy type
USA
AUSTRALIA
CANADA
INDIA

• INDIA has the most concentration of web design
  Agencies unlike the west where the SEO and Online
  Advertising concept is more prominent. Abacus
  Desk is the preferred inbound marketing agency
  for businesses in US and Canada.

SEO Consultancy Web Design Consultancy Viral
Marketing Advertising S.Media Marketing
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5 Key SEO Service Areas
Social Media
Engaging users on Social media and optimizing the
presence on social media
Analytics
Content marketing
Understanding the market and current traffic
trends
Creating and distributing quality content like
blogs, videos, graphics and presenations.
Optimization
Link building
Fine tuning the website and landing pages for
rankings
Networking and opportuniites to build quality
links.
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Web Marketing Process
43 Search Engine Marketing
28 Social Media Marketing
19 Paid Marketing
10 Article Marketing
Web Marketing varies a from one campaign to the
other, but the thumb rule for every campaign has
to cover all these techniques in varied quantity
depending on campaign requirements.
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Main Factors of SEO
Off-page Factors
On-page Factors
Community Managers
Programmers
Social Networks
Analysis
Marketing Stuff
Users
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The 360 Degree SEO

• We cover all the bases !

• The challenge to get consistent rankings and
  traffic is to cover all the channels and
  platforms. They say if Content is the King the
  Distribution is the queen. We at Abacus Desk have
  this unique approach to distribute content across
  all platforms and to get maximum visibility.

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Top 5 Analytics
22
12
25
13
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Google Analytics WordPress Stats Omniture Kiss
metrics Compete
Top 5 Analytics Tools

• Its very important to use the analytics from
  various sources correctly deduce the
  effectiveness of any campaign. Abacus Desk uses
  the top Analytic tools to be on top of the game.
  We have google certified analytics professionals
  in our team.

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Geo Targeting
87
58
71

• Geotargeting is another huge advantage with SEO

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Content Social Media Local SEO Paid Search
Advertising Display Advertising

• Abacus Desk uses the best tools available to
  positing your brand in the intended geo
  locations. We have strategic partnerships with
  brands which helps us to achive this.

Targeting Tools
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Networking with Thought Leaders

• 9 out of 10 people read reviews online before
  making any purchase decision.

• Information makes people powerful, they like to
  make well informed decisions and do like the
  process of doing research before any purchase.
• Abacus Desk gets your business content amplified
  by the thought leaders in your industry, With
  positive reviews from the high Authority blogs
  you are bound to get better conversion rates.

Thought Leaders are Great Resources to amplify
the content.
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The SEO Pyramid

• 245 Million People in
• India use the internet

On-site User, Engagement, Social Media, Viral
Marketing...
Link creation, Scalable, Content-based Link
Strategies...

• We are still just 14 of our total population.
  Its only gonna go up from here. Internet is the
  major influencer and your cant ignore it. We at
  Abacus Desk leave no stone unturned to get you on
  top of contextual search results. We do quality
  content, link building and social media marketing.

Keyword brainstorming, Anchor text, H1s, Metas,
Text...
URL structure, Sitemaps, Bot Accessibility...
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Top 5 SEO Channels
The Most important Web Marketing Channel - 2015
76
62
58
34
30
Online Advertising Search Engines
Optimization Video Marketing Social Media
Marketing Pay Per Click

• Social Media Marketing tops the most important
  web marketing channel, This is a trend which will
  not go down. We might see a increase in the Pay
  Per Click campaigns as they provide instant
  results. But SEO still is a good investment as it
  does wonder to brand reputation.

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Winning Web Presence

• Its every where and its got you thats why its
  called web

Browser Friendly Search Friendly Mobile
Ready Online Reputation Social Presence

• Information technology is effecting our lives in
  more way than we can imagine. Its fuelling
  business growth, and driving innovation. We are
  Abacus Desk are aware of the core idea of a
  winning web presence, It should cover all bases
  from being browser friendly to having a great
  social engagement.

Essentials of a Winning web Presence
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Mobile SEO

• 117 Million People in India use the Mobile
  Internet

• This is too big a market to be ignored, Smart
  phones have been the biggest driver of Social
  media and web to the masses.
• So it becomes all the more important to have a
  website which is mobile ready and thats why we
  have experts in responsive web design and web
  applications.

Your Mobile Site
Next Big Growth

100 Users
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Social Media Marketing

• Social Lead Conversion rate is 13 Higher than
  the average lead conversion rage.

• Social Media has changed the marketing landscape,
  Elections are won using social media. Its too
  important to ignore.
• We know that social media plays a huge role in
  your brand positioning thats why we are partners
  with Social Media Giants like Facebook

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Online users rely on social media for their
buying decisions
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Search Engine Word Map
Over 05 Billions
Over 09 Billions
Over 10 Billions
Over 03 Billions
Over 09 Billions
Over 02 Billions
OVER 1000 BILLIONS
Global searches being conducted every month
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The Short Cuts to Avoid
Paid links
Stuffing
Cloaking
Hiding
Link Spam

• Search Engines are growing smarter, they are
  developing a better understanding of human
  behavior. Google is quick to penalize all the
  shortcuts like keyword stuffing, paid links and
  cloaking. We are Abacus Desk only use Ethical SEO
  techniques to get you promoted and that is
  creating quality content and engaging your users
  effectively.

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Get in Touch
Address (Head Office) 5E/7 B.P Railway Road.
Faridabad 121001
Web Website www.abacusdesk.com Email
info_at_abacusdesk.com
Phone Mobile (91 ) 9350059390 Phone (0129 )
4021258
Social Media Twittertwitter.com/abacuswebdesignFa
cebook facebook.com/abacusdesk
Skype You can set up an Online chat with us via
Skype 24/7 Username manumayank12
Network New York (1 ) 973 234 3941