The Gteborg Example from Environmental Zone to Mobility Management

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The Göteborg Example from Environmental
Zone to Mobility Management
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Göteborg

• 500.000 inhabitants
• Area 450 km2
• Industry and trade
• Port of Göteborg
• River barrier
• 354 cars/1000 inhab.

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Air Quality Climate Change
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River Barrier - Congestion
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Urban Transport Policy Efficient, safe and
sustainable mobility

• Reduce demand for transportation
• Shift focus towards more sustainable means of
  transportation
• Make transportation more efficient
• Reduce solitary car journeys by 9-12 (2010)
• Support new technology in vehicles
  
• Reach synergy by collaboration

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Sustainable Transport in Göteborg a
long term integrated approach

• Environmental demands on buses (PT)
• 1995 First sustainable transport policy
• 1996 Environmental zone for heavy duty vehicles
• Göteborg Clean Vehicles Campaign started
• First local definition of a Clean Vehicle
• Environmental demands on construction
  machinery
• Mobility Management work starts
• 2002 Mobility Management policy
• 2006 Second sustainable transport policy
• 2007 Enlargement of the Environmental Zone

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ROLES TO PLAY
TO REACH OUR GOAL
Purchaser
Public Authority
Communicator
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Mobility Management
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ObjectiveTrips with Public Transport Bicycle
should increase compared to singel car use
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Potential - 1100 trips per person and
year to influence
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Car trips
- 50 of them are shorter than 5 Km
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Car Sharing
Bike Sharing
Public Transport
Multimodal Travel Pattern
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Public Transport gaining status
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Cycling gaining status
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Car-sharing gaining status
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THE TOOLS
TO REACH THE GOAL
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Test Site LundbyHow do you reach 36 000
individuals and 3000 companies?
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Lundby Mobility Centre 2000-2007

• A local office activities, open - house
• Activites in the local district and at companies
  and workplaces open-air activities, meetings,
  seminars, cyclists rewards, staff information
• Special projects like Scrap that car, Exhaust
  emission measuring, Bikers for health, School
  activities
• Sending out information and invitations
• Media
• Trying to influence by phone
• Travel surveys at companies
• Bike sharing
• Mobility coaching
• Car sharing systems companies and individuals

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Individuals
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Resultat Individuals
Knowledge about Lundby Mobility Centre 2003
26 2004 33 Västra Lundby 44 2005
46 Västra Lundby 64 2006 50
Share that has got information about Lundby
Mobility Centre at home 2003 27 2004 43
Västra Lundby 56 2005 51 Västra
Lundby 68 2006 56
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Result Companies

• Broad and strong acceptance at the companies
• 42 have earned money on the projects they have
  been participating in.
• 75 have got a better impression of the
  Environmental work in Göteborg
• Open towards new project
• Will to collaborate

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Companies
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Cycle
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Car sharing
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Freight Collaboration
Create awareness about the companies roll in the
transport chain
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The department should contribute to an
efficient, safe and sustainable mobility through
analysis, influence and steering of the
road-user. With knowledge about the market will
we communicate travel- and transport choises and
develop services that support the road-user and
make the transport system more efficient.
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• Target groups
• Children and Youth
• Individuals / Households
• Companies / Workplaces

• Modal split
• Walking
• Cycling
• Public Transport
• Car (Clean Vehicles, Car Sharing)
• Freight / Citylogistic

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Individuals

• Mobility Centre
• Individualised marketing of 120 000 households
• Mobility newspaper
• Mobility Coaching
• Bike week
• European Mobility Week

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Companies/Workplaces

• Meetings with managers
• Web travel survey at gt 40 workplaces, 20 000
  persons
• Transport information to employees
• Lunch meetings and seminars
• Pilot projects
• Network of companies public workplaces

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Children Youth

• School material for all ages (6-19 years old)
• Training for teachers
• Walking cycling to school campaign
• Young Rider Safe moped campaign
• Dont drink drive campaign

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Inner City Freight Distribution

• Local network with stakeholders from the whole
  freight distribution chain
• Pilot with incentives for increased load factor
  in inner city distribution
• Consolidation scheme for University campus area
• Freight flow study for the Göteborg area

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Cycling

• New cycling map, Bicycle facts, Bicycle folder
• Bicycle week
• Cycling courses for immigrant women
• Cycle review
• Cycle centre at the Travel Centre
• Bike Sharing system in Lundby
• Cycle pool at the municipality
• Bicycle lighting project

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European Co-operation
Göteborg CIVITAS City of the Year 2004
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Thank You!
Gunilla.Fransson_at_tk.goteborg.se