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MASTER SUN CONSULTING

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Title: MASTER SUN CONSULTING


1
MASTER SUNCONSULTING
  • Transform.Turn Around.Tune Up .

2
Master Sun Consulting
  • Business Transformation Process
  • Business Audit Focus Areas

3
What Makes Master Sun Consulting Different ?
  • We focus on achieving results and not on
    providing recommendations, or writing reports
  • We implement what we propose
  • We create a joint venture with the clients
    management team
  • Steering Committee, Management Action Teams, Task
    Force
  • We work at all levels of the organization
  • Senior management to field staff
  • We provide a tailored approach to your business
  • We diagnose organization's culture management
    climate. We seek to trigger a cultural change
  • We work on creating enduring relationships with
    our clients

4
Business Transformation Process (BTP)
  • Master Sun follows a very robust Business
    Transformation Process to engineer change
  • Business Transformation Process is a proven
    highly capable process for engineering
    sustainable cultural transformation
  • Business Transformation Process is broken into
    four stages or sub-processes Business Audit,
    Focus, Rollout Institutionalization
  • Business Transformation Process measures hard
    business benefit indicators as well as soft
    cultural indicators at the termination of every
    sub process
  • Business Transformation Process is aided by
    various tools methodologies

5
BTP Strategy Implementation Framework
Stage
Institutionalization of the process
Identification definition of areas of
improvement
Development of solution and testing
Implementation of solution across all variables
Activity
Sustained Strategy
Strategic Direction
Strategic Guidelines
Strategy
Output
6
BTP Tools Methodologies
Process
Transformation Management, Minds Path Matrix
Impacting Leadership, Management Climate
Balanced Scorecard Strategic Implementation
Methodologies Tools
Management Control Systems ,Short Interval Control
Business Process Design ,Re-engineering
Automation
Project Management, Training Communications
7
Master Sun Consulting
  • Business Transformation Process
  • Business Audit Focus Areas

8
Business Audit Stage
  • All consulting assignments typically begin with a
    Business Audit
  • Business Audit is like a complete thorough
    check-up of the health of the organization with a
    view to
  • Establish the agenda for transformation
  • Build ownership within the senior management of
    the organization on the need for change
  • Estimate a ballpark estimate of business benefits
    from the transformation project
  • Create alignment between the consultants view
    the organizations view
  • Build relationships understanding between
    consultants senior management

9
Business Audit Focus Areas
  • Business Audit
  • Depending on the critical needs of a business ,
    at a point of time, the business audit will focus
    on some or all of the following focus areas
  • Business Performance Analysis
  • Strategy Planning Analysis
  • Organization Culture Analysis
  • Process Systems Analysis
  • Operations Analysis
  • Marketing Analysis
  • Sales Distribution Analysis
  • Customer Satisfaction analysis

10
Business Analysis Duration
  • A Total Business Analysis takes 7-8 weeks.
  • An organization can choose to focus on either
    operations OR sales marketing
  • Operations Analysis takes 3-4 weeks
  • Operation Performance Analysis
  • Organization Culture Analysis
  • Process Systems Analysis
  • Operations Analysis
  • Short Customer satisfaction analysis
  • Sales Marketing Analysis takes 4-6 weeks
  • Business Performance Analysis
  • Organization Culture Analysis
  • Process Systems Analysis
  • Marketing Analysis
  • Sales Distribution Analysis
  • Customer satisfaction analysis

11
Business Performance Analysis
  • ObjectiveThe objective of this stage is to
    analyze key drivers that impact the bottom line
  • Output
  • Prioritize the improvement objectives on the
    basis of impact on bottom line
  • Understanding business strategy business
    drivers of the future
  • Measures of Economic Value, as appropriate
  • EVA or any other measures that show soundness of
    Economic Value.
  • Time frame1-2 weeks
  • Studies
  • Utilization of Capital Resources Capacity
    Utilization, Asset Turns and Return on Fixed
    Assets, Cost of maintenance.
  • Utilization of Working Capital Interest on
    Working Capital, Inventory Turns and Receivables.
  • Trend of revenue growth market share growth
    from existing markets new markets Product
    Portfolio
  • Strategy SWOT Analysis Innovation
  • Employee Productivity
  • Revenue Per Employees, Cost Per Employee,
    Conversion Cost as percentage of revenue and
    Selling Administrative Costs as percentage of
    revenue, value of intellectual capital.
  • Efficiency Order-to-Delivery Cycle Times and
    Process Cycle Times

12
Organization Culture Analysis
  • ObjectiveThe objective of this stage is analyze
    the organizational culture, management climate
    leadership effectiveness of the organization
  • Output
  • Evaluate change readiness of organization
  • Current state of competing values the distance
    from desired culture
  • Approach to align culture to business
    requirements
  • Gaps in leadership effectiveness of leaders
  • Perception of self company
  • Perception of improvement opportunities
  • Time Frame 1-2 Weeks
  • Studies
  • Management Climate Analysis
  • Competing Values Framework
  • Leadership Analysis Change Leadership Behaviour
    Analysis
  • Measurement of employee involvement Suggestion
    per Employee, Cross-Functional Team
    participation, etc
  • Process for translating TQ Principles into
    Company culture
  • Structured Interviews with Senior Management
  • Skills Competency Enhancement Practices

13
Process Systems Analysis
  • ObjectiveThe objective of this stage is to
    analyze the business processes management
    framework of the organization
  • Output
  • Identify gaps in the internal business process
    management control systems .Impact of gaps on
    performance
  • Measure the robustness of the existing processes
    management control systems
  • Time frame1-2 weeks
  • Studies
  • Brown Papers
  • Mapping Critiquing existing management control
    systems in marketing management, distribution
    management, productions process management,
    service management, planning, purchase management
    etc.
  • High Level Process Maps
  • Mapping Critiquing existing planning process,
    service delivery process, order management
    process, complaint redressal process, NPD process
    etc.

14
Process Systems Analysis (Cont.)
  • Other Studies
  • Resolution systems processes
  • Interface issues inside the organization and with
    external partners for end to end processes
  • Usage of bench marking as a stimulus for process
    improvement
  • Evaluating practices for new product introduction
  • Practice do you follow to qualify the processes.
  • Practice to qualify the material/services
    delivered by the new process
  • Systems to capture delivery performance,performanc
    e gap in delivery and key operational areas.
  • Processes Systems for Information Management
  • Selection Use of Comparative Information
    Including Competitive Data
  • Systems to review performance and initiate
    corrective actions

15
Strategy Planning Analysis
  • ObjectiveThe objective of this stage is to
    analyze how the organization implements its
    mission and vision via a clear stakeholder
    focused strategy, supported by relevant policies,
    plans, objectives targets and processes.
  • Output
  • Gaps in strategy planning process
  • Opportunities to align strategy to organizational
    needs
  • Time frame1-2 weeks
  • Studies
  • Mapping current Strategic Planning Process
  • Target customers and value proposition,Competitive
    environment present and emerging,Changing
    Technologies,Resource Requirements
  • Process for establishing goals related to
    Quality and Customer Satisfaction
  • Determination of target customers their needs
  • Systems to link innovation to growth, systems to
    reward innovators
  • Understanding key strategies and goals and your
    time table for accomplishing them
  • How do they relate to industry leadership, relate
    to World Class.
  • Balance between strategy education and day-to-day
    operational management
  • Process for tracking responding of changes in
    the external environment
  • Customer Preferences,Competitive
    environment,Technologies

16
Operations Analysis
  • ObjectiveThe objective of this stage is to
    analyze current operational effectiveness
  • Output
  • Cost saving opportunities in throughput, yield ,
    waste, energy purchase
  • Improvement opportunities in equipment uptime
    maintenance
  • Opportunities to improve productivity, reduce
    turnaround times complaints
  • Gaps in supervisory behaviour operator
    management
  • Time frame1-2 weeks
  • Studies
  • Shop Floor Observations
  • OEE Earned Hours,Downtime Study,Yield Loss Flow,
    Machine Operating Study
  • Man Loading Productivity Studies
  • Sigma Levels Quality Study
  • On-time Performance Study
  • Day in the Life of Machine Operator, Supervisor
    Production Manager
  • Supplier selection management process systems
  • Pre-certified supplies of material/services ,
    Continuous Quality-Cost Improvement,Involve
    suppliers during early stages of product/Service
    development.

17
Marketing Analysis
  • ObjectiveThe objective of this stage is to
    analyze the external forces that affect the
    business of the organization. These external
    processes determine an organizations readiness
    to market.
  • Output
  • Understanding of current market landscape
  • Strategic Direction, which includes all
    elements of the marketing mix viz. Product,
    Price, Promotion, Distribution
  • Time frame2-3 weeks
  • Studies
  • Marketing Transformation Survey
  • Marketing Analysis Segments, Trends, Size
  • Analyze competitive products/services using tools
    such as 'Radar Diagram.'
  • Usage of Other tools of Competition Analysis
    SWOTs, Marketing Intelligence
  • Customer Buying Behaviour Analysis In-depth
    Interviews, FGDs,Surveys
  • Marketing Storyboards
  • Observations Mystery Shopping Study
  • Systems for capture translation of key customer
    requirements into product design

18
Sales Distribution Analysis
  • ObjectiveThe objective of this stage is to
    analyze the sales distribution effectiveness
    of the organization.
  • Output
  • Gaps in current sales distribution systems,
    practices processes
  • Sales improvement opportunities
  • Cost reduction opportunities- Distribution ,
    Inventory etc.
  • Salesmen Behaviours Training needs analysis
  • Current relationship management improvement
    opportunities
  • Trade marketing effectiveness vis-à-vis best
    practice
  • Time frame2-3 weeks
  • Studies
  • Day in the Life Of (DILO) Salesmen, Area Sales
    Manager, Distributor Salesman
  • Customer Call Effectiveness Analysis
  • Channel Member Economic Model Incentivization
  • Sales Roles Responsibility Definition
    Incentive
  • Current Training Levels Salesmen, Channel
    Partners
  • Push vs. Pull Retailer Interviews, Observation
  • Trade Marketing Analysis Presence, Position,
    Presentation Service
  • Channel Partner Feedback

19
Customer Satisfaction Analysis
  • Objective What results the organization is
    achieving the relation to the satisfaction of its
    external customers
  • Output
  • Gaps in current satisfaction measurement systems
    processes
  • Satisfaction improvement opportunities
  • Cost saving opportunities Lean Consumption
  • Closing the loop with business marketing
    strategy
  • Time Frame 2-3 Weeks
  • Studies
  • Perception of Sales and after-sales
  • Activity base costing Cost of complaints
  • Mapping existing complaint tracking system
  • Aggregate complaints received, analyze and use
    the information to prevent future complaints
  • Current Customers and Trade satisfaction
    measurement systems
  • Usage of satisfaction data for improvement of
    Products and Services
  • Tracking of trends of repeat business, delivery
    performance.
  • Linking of the findings of satisfaction surveys
    to derive strategic initiatives
  • Customer perception of accessibility,
    communication,flexibility responsiveness
  • Service standards for employees that come in
    contact with the customers

20
For a Detailed Discussion Contact
  • Mobile 91 9892237992
  • Fax 91 22 28426621
  • solutions_at_mastersunindia.com
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