2005 SHOT Show Breakfast Meeting

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2005 SHOT Show Breakfast Meeting

• Where innovation .
• Meets a Passion for the Outdoors

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The Whirlpool Galaxy (M51)Distance 37 Million
Light Years
Image taken through a Meade Telescope
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The Andromeda Galaxy (M31)Distance 2.2 Million
Light Years
Image taken through a Meade Telescope
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Lagoon Trifid NebulasDistance 5,200 Light
Years
Image taken through a Meade Telescope
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The Great Orion Nebula (M42)Distance 1,500
Light Years
Image taken through a Meade Telescope
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The Dumbell Nebula (M27)Distance 1,400 Light
Years
Image taken through a Meade Telescope
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Hercules Globular Cluster (M13)Distance 1,300
Light Years
Image taken through a Meade Telescope
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Horsehead Nebula (IC434)Distance 1,200 Light
Years
Image taken through a Meade Telescope
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Our Sun (notice the sun spots)Distance
93,000,000 Miles
Image taken through a Meade Telescope
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Introduction

• Meade Instruments was founded in 1972 on a
  business plan that is committed to new product
  development driven by engineering and innovation
• This dedication to offering the broadest range of
  innovative, cutting edge products led to the
  acquisition of Simmons Outdoor Corp. in October
  2002
• Simmons has a history of and a passion for the
  outdoors and shooting sports industry

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Introduction

• Our purpose today is to proudly present our
  completely new 2005 Simmons product line
• Simmons and the very best American and German
  optical engineers took on the challenge to
  develop the most reliable scope on the market
  today. They addressed every major aspect of
  riflescope design and performance
• This technologically advanced riflescope design
  provides features that obsoletes all riflescopes
  built to this point

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Reinventing the Riflescope

• Everett Jones - Simmons Product Manager
• Ray Oeltjen - Project Consultant

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Reinventing the Riflescope
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Reinventing the Riflescope
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Reinventing the Riflescope

• Technologically Advanced TrueZero Flex Erector
  System
• Immediate and precise response to windage and
  elevation adjustments
• Non-Shifting Point of aim at all magnifications
• Absolute hold on zero from season to season
• Increased adjustment range of up to 29 greater
  than our competitors

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Reinventing the Riflescope
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Reinventing the Riflescope
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Reinventing the Riflescope

• Simmons Exclusive QTA Quick Target Acquisition
  Eyepiece
• or 2 diopter adjustment range utilizing a
  fast focus system
• A constant 3.5 to 5.5 eye relief for safety and
  comfort
• Faster, more reliable target acquisition through
  its optically superior expanded eye box

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Reinventing the Riflescope
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Reinventing the Riflescope
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Reinventing the Riflescope

• Technologically Advanced TrueZero Windage and
  Elevation Dials
• Dial reliability and accuracy over the life of
  the scope
• No deviation in click value throughout the entire
  adjustment range

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Reinventing the Riflescope
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Reinventing the Riflescope

• True, One Piece Tube Construction
• Exceptional durability and resistance to bending
  and damage
• The lightest and most rugged scope ever made
  weighs an average of 16 less than our
  competitors
• Completely waterproof, even with the caps off
• Maximum available mounting area through a
  balanced turret position

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Reinventing the Riflescope
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Reinventing the Riflescope

• Side Focus Parallax Adjustments
• This technology, previously available exclusively
  at higher price points, adds a new dimension to
  Simmons products
• Parallax and fine focus adjustments can be made
  while maintaining your target in the full field
  of view

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Reinventing the Riflescope
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Reinventing the Riflescope

• Simmons HydroShield Lens Coatings and SureGrip
  Rubber Surfaces
• Exclusive hydrophobic lens coatings disperses
  condensation and raindrops into microscopic
  specks allowing for clear vision in all weather
  conditions
• Mechanical adjustments can be made to the scope
  under any type of weather conditions-even with
  heavy gloves

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Reinventing the Riflescope

• All Simmons scopes will be manufactured in an
  American owned and managed factory dedicated to
  building riflescopes exclusively for Simmons.
• All Simmons Master Series scopes will feature
  the Simmons Master Series Warranty featuring a 48
  hour guaranteed turn around for repair or
  replacement

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2005 Riflescope Product Line

• The 2005 Simmons Master Series
• Riflescopes
• Simmons Aetec
• Simmons ProHunter
• Simmons ProDiamond
• Simmons ProSport
• Simmons Crossbow

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2005 Riflescope Product Line

• The 2005 Simmons Silver Series
• Riflescopes
• 22Mag
• Blazer

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2005 Binocular Introductions

• For 2005 Simmons will feature a complete
  lineup of Binocular families, meeting a wide
  variety of applications and price points
• Simmons Master Series
• Simmons Aetec
• Simmons Wilderness
• Simmons High Sierra
• Simmons ProSport

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2005 Spotting Scope Introductions

• For the first time ever Simmons offers a
  focused lineup of Spotting Scopes, across a broad
  range of price points and applications
• Simmons Master Series
• Simmons Wilderness
• Simmons ProSport

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Simmons Laser Rangefinder

• Simmons Yardage Master 1000 and 800
• Unparalleled accuracy to within one foot from a
  distance of 10 to 1000 yards
• Displays distance in feet, yards and meters
• Features speed measurement function
• Uses only one-third the battery power of most
  competing models

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