Permission Marketing

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• Permission Marketing
• An Imperative For Telemarketers

Jon Hamilton, CEO Authtel, LLC Roger Risley,
VP Market Central June 2nd 2004
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Todays Discussion

• The E-Mail Business Permission
• Telemarketing Today
• Evolution
• The Bad News
• The Good News
• Telemarketing Permission
• Technical
• Marketing
• The Future

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A Little HistoryE-Mail Permission

• When Did it Start
• How Did it Work
• What Went Wrong
• The Lessons we Learned

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Telemarketing Evolution

• FCC TCPA 1991
• FTC TSR 1995
• State Do Not Call Laws
• Pushing the Envelope
• Consumer Want Control
• National Do Not Call Law

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Telemarketing TodayThe Bad News

• A Shrinking Business
• TSR/TCPA Implemented
• DNC lt 60MM Numbers
• Fines Going Out
• Rules Getting Tougher

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Telemarketing TodayThe Good News

• Companies Complying
• Consumers Happy
• Calling People on the DNC
• Generating Leads through Other Media
• The EBR

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Permission MarketingTechnical

• Is it Compliance or Marketing
• What are the Requirements
• The CSP Permission Engine

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Consent Requirements

• Agreement In Writing
• Includes The Telephone Number To Which Calls Can
  Be Placed
• Must Have Persons Signature
• The Electronic Signature Law

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The CSP Permission Engine
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Permission MarketingMarketing

• Consumers Got Control
• Driving Permission
• Cant Call em
• Using E-Mail
• A Powerful Technique iCDTM

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The Future
The Sage of the Age Its tough to make
predictions, especially about the Future.
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The Future

• Telemarketing Shrinking, but getting More
  Targeted
• Consumer Acceptance
• Smart Companies
• Where Will You Be??????????