7 Best Practices for SMS/Text Message Marketing - Think Out of the box - PowerPoint PPT Presentation

About This Presentation
Title:

7 Best Practices for SMS/Text Message Marketing - Think Out of the box

Description:

SMS, as a marketing tool, came into prominence from around mid 2000. Since then conventional marketing techniques have taken a backseat as SMS or Text messaging continues to dominate the market. Now that Smartphone has reached almost every hand, this has further boosted Text marketing. – PowerPoint PPT presentation

Number of Views:66
Slides: 15
Provided by: vanityphonenumbers
Category:

less

Transcript and Presenter's Notes

Title: 7 Best Practices for SMS/Text Message Marketing - Think Out of the box


1
Boost Your Sales With Vanity Phone Numbers
7 Best Practices for SMS/Text Message Marketing -
Think out of the box
Contact Us Phone 1-844-747-6862 Email
Support_at_premiumtollfreevanity.com Websitewww.prem
iumtollfreevanity.com
2
(No Transcript)
3
  • SMS, as a marketing tool, came into prominence
    from around mid 2000.
  • Since then conventional marketing techniques have
    taken a backseat as SMS or Text messaging
    continues to dominate the market.
  • Now that Smartphone has reached almost every
    hand, this has further boosted Text marketing.

4
SMS Marketing Few Interesting Facts and Figures
  • There are certain fascinating facts that support
    extensive acceptance of mobile marketing. For
    instance, more than 50 consumers in the US take
    purchase decision based on SMS branded text. 
  • Almost 80 Smartphone users trust SMS opt-in
    service to decide what to buy and what not.
    Companies resorting to SMS marketing technique
    can expect 40 growth in revenue in 2017.
  • Almost 80 Smartphone users trust SMS opt-in
    service to decide what to buy and what not.
    Companies resorting to SMS marketing technique
    can expect 40 growth in revenue in 2017.

5
  • If you are worried about Spam messages then you
    would be assured to know that only 10 of SMS
    marketing messages are fakes
  • The above mentioned statistics indicates that in
    coming years SMS marketing will play a key role
    in deciding a businesss success, provided the
    strategy is applied correctly.
  • No wonder then that more and more companies are
    looking for innovative yet fruitful ways to apply
    SMS/text marketing to beat opponents in this
    competitive market.

6
Best practices for SMS/Text Marketing
  • Before adopting SMS marketing strategy you should
    know the rules and regulations that control this
    particular segment. Here we discuss 7 important
    commandments following which you can derive
    maximum benefit from text message marketing while
    adhering to necessary guidelines.

1. Acquire
User Consent 2. Focus on Text
Language 3. Right Time to Text
4. Send SMS as part of cross channel
marketing 5. Be Innovative and
Create Value for Customers 6.
Include Disclaimers 7. Add
Personal Touch
7
1. Acquire User Consent
  • Just because you have contact numbers, you are
    not free to send marketing messages to anyone.
    The user must actively opt-in to receive your
    text messages while sharing the phone number. By
    sending unsolicited SMS, you may incur heavy
    fines. This can impact your business image in the
    market.
  • If you are wondering how to get user consent then
    simply visit www.premiumtollfreevanity.com, to
    know about our transparent opt-in confirmation
    service. Your customer can opt-in for promotional
    messages by texting to the toll-free vanity
    number with approved keyword else he can call
    the number too and enter your code.
  • When you receive user consent, it creates greater
    responsibility. Therefore along with opt-in, the
    subscriber should be provided a clear way to opt
    out of the SMS/ Text marketing campaign anytime
    he wants. Such transparency helps the user
    establish his credibility in the market.

8
2. Focus on Text Language
  • There is no set of rules that determine the body
    of text. Still it is advised that you keep the
    SMS simple, clear and grammatically correct. Yes,
    it is true that you have to manage with 160
    characters but then dont use shorthand to spoil
    the content!
  • Your SMS should look like it is written by an
    experienced businessman or professional and not
    some teenager! So stay away from words like '2'
    for 'to', 'U' for 'you', 'gr8' for 'great', 'dis'
    for 'this' and so on.

9
3. Right Time to Text
  • You need to decide carefully when to send the
    SMS. A midnight beep that wakes up your customer
    is likely to irritate him more, no matter how
    enticing the offer is. Hence it is advised that
    you stick to normal/expected hours to send text
    messages.
  • At the same time, this is also true that right
    messages at the right time can prove to be quite
    effective. Visit www.premiumtollfreevanity.com to
    know about our text scheduling tool that lets you
    send bulk as well as single SMS/Text messages at
    specific day and time.

10
4. Send SMS as part of cross channel marketing
  • A study says that customer response rate is 40
    higher when SMS is included in multi-channel
    marketing. Premiumtollfreevanity tool lets you
    leverage SMS by weaving it into your
    cross-channel marketing campaign.
  • For instance say you are an artist planning to
    organize an art exhibition. You could set up a
    schedule that sends SMS to your contacts
    informing them about the upcoming event.
  • You can further follow up with email if the SMS
    fails to garner enough response.

11
5. Be Innovative and Create Value for Customers
  • Campaigns often fail either because users dont
    understand the incentive or dont know how to get
    it! Always keep in mind one simple fact, your
    customer has given you permission to send message
    only because they expect to receive something
    worth their while.
  •  
  • Therefore make sure you plan the SMS/Text
    campaign in an innovative and profitable manner
    thus providing subscribers with something of
    value.
  • Take a look at Business SMS/Text section of
    www.premiumtollfreevanity.com to know how you can
    send discounts, special offers, daily deals,
    store details, and other relevant information to
    your opt-in callers. SMS service on our toll-free
    vanity numbers is nationwide.

12
6. Include Disclaimers
  • As per CTIA, your text marketing message should
    include the clause "Msg Data rates may apply".
    The Text marketing service that
    Premiumtollfreevanity offers helps insert these
    words by default in the correct places.
  • The disclaimer appears only once when the
    subscriber joins your list and not every time he
    receives message from your end.

13
7.Add Personal Touch
  • Your SMS/Text should reflect your sincerity and
    willingness to connect with users. This is a
    one-to-one communication channel that works best
    when you render a personal touch to it. So the
    more you can personalize it, the better.
  • At www.premiumtollfreevanity.com you can find an
    impressive collection of text templates which aim
    at making the task simpler for you. In case you
    want to create own templates to inform customers
    about upcoming promotions, coupons or special
    events, you can do that also.

14
  • To conclude, SMS/Text Marketing is here to stay
    simply because of high response rate and
    surprisingly low cost. The only thing is that you
    need to blend it well in your overall marketing
    plan. To know how, visit www.premiumtollfreevanity
    .com.
  • Right now we present an excellent opportunity to
    try our comprehensive in-bound marketing tool,
    for FREE! Reach out to our team now to reach your
    customers in a matter of seconds!
  • https//www.PremiumTollFreeVanity.com
  • 1-THIS IS NUMBER (1-844-747-6862)
  • Support_at_premiumtollfreevanity.com
Write a Comment
User Comments (0)
About PowerShow.com