Focus on video boosts sales Summary of 2005

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Focus on video boosts sales
Summary of 2005
Ray Mauritsson, CEO
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Agenda

• Summary 2005
• Trends and market development
• First quarter 2006
• Outlook

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2005 in brief

• Improved profitability
• Growth within Video, 55
• Increased acceptance of network video
• Intensified partnership
• Product launches of smart and innovative network
  products
• Important Awards

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Financial performance 2005

• Net sales 895 MSEK (691)
• Operating profit 128 MSEK (51)
• Earnings per share 1.32 SEK (0,44)

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Axis video growth
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Axis product portfolio, video
Axis Video Management ADP Solutions AXIS Image
Enhancer AXIS Camera Management
Network Domes PTZ Cameras AXIS 225FD AXIS
214PTZ
Fixed Cameras AXIS 207 AXIS 207W AXIS
206 Axis 206M AXIS 210A AXIS 211A AXIS 221
Video Servers AXIS 241SA AXIS 241QA AXIS
240Q AXIS 240Q Blade
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Global distribution and sales
Axis
Distributors
System integrators
End user
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Partner Program
Totally 5849
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Axis world wide organization
Sweden HQ
Nordics, EE Russia
UK
Benelux
Canada
Germany
France
Boston
Korea
San Diego
Italy
Spain Portugal
China
Japan
Middle East Africa
Singapore
South America
Taiwan
Australia
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Scalable production
Component purchasing
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Customer segments
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Customer case Retail, USA

• 1,000 AXIS network cameras as a first step
• Major US national retailer
• 9,000 additional cameras expected for coming
  years.

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Customer case - Transportation, Stockholm

• 300 network cameras as a first step
• AXIS 225FD
• 2,000 cameras will be installed

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Highlights January-March

• Total growth 47
• Continued growth within Video 69
• Accelerating network video market
• Big retail installations
• Cooperation with Assa Abloy, Securitas and Lunds
  university

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Highlights Q1, 2006

• Net sales 257 (175)
• Operating profit 38 (14)
• Profit before tax 38 (14)
• Profit after tax 27 (12)

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Sales Q1, 2006
Asia 13
Video 85
EMEA45
Print 11
Scan 2
Other2
Americas 42
Q1 2006
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Size and growth potential
Growth 40
Growth 10
CCTV
Network Video
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Future outlook, Axis goals

• Focused product range
• Aggressive product development
• Intelligent solutions

• Focused business model
• Channel partnerships

Focused employees and focused company