5 Best Way To Increase eCommerce store Conversions Through Video Marketing

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5 Best Way To Increase eCommerce store
Conversions Through Video Marketing
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E-Commerce videos Marketing
Videos can assist you in a number of ways such as
in boosting up the conversion rate and SEO
rankings of your webstore.
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Informative
The YouTube revolution had led to an increased
appetite for videos among the Internet users.
Customers are no longer satisfied seeing picture
of the products especially gadgets. They want to
know more about the features and functionalities
and this can only be presented using videos
So, if you are offering video reviews to your
customers you have more chances of grabbing the
sale compared to your competitor.
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Age of Web 2.0
We have moved to the Web 2.0, where the customer
shall decide what to buy and whether your
ecommerce site is good enough. Here everything is
thrown open to the customers and they will pick
the best. Thus your online store will have to
stand ahead of the crowd and videos are one of
the most potent ways of doing so. Videos add a
sense of glossy touch to your online store.
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Customer Engagement

• One of the first things that you look for with an
  online product is engagement with your customers.
  Videos are engaging compared to long pages of
  reviews and few images that we have been used to
  all these years.

You can also make use of user generated videos
where your buyers create videos of the products
for others to see. This creates a sense of
authenticity and trust among the users.
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Social Media
There are some social media platforms such as
Pinterest where users pin images and videos of
their choice and share them in the network. This
helps in promoting your products and store
virally on the network. You can draw maximum
mileage out of these platforms and drive in a lot
of traffic to your online store and hence
increase your sales.
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SEO Rankings

• Over the last few months you have noticed that
  Google searches offer you video results for your
  searches. It is also an open secret that there
  are most text based results than video based
  results for every keyword or product that you
  want to cash on. rate.

Thus your chances of gaining pole position with
videos are more compared to writing a review of
the product. You need to cash in on this factor
and add to your conversion
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If you need any help regarding Ecommerce
development, then We are always here to assist
you. Contact us www.aaawebstore.com