Why Are Video Game Writers Necessary In The Gaming Industry

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Why Are Video Game Writers Necessary In The
Gaming Industry?

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The video game industry is one of the largest
industries in the world. In terms of
entertainment, it brings in more revenue than
movies and music combined. With the average age
of gamers being 35 years old, business owners
have a huge captive audience that can afford
gaming as a hobby. The gaming sector is vast
thanks to all the advancements in technology.
Games use artificial intelligence, augmented
reality, and mobile technology. With video gaming
spanning across a range of technologies, there is
a lot of heated competition among gaming
businesses. One of the best ways to compete is to
enlist the services of video game writers. To
avoid confusion, we dont mean people who write
the actual games. Video game writers in this
context are content writers who would speak to
your diverse gaming demographic. This blog will
discuss how gaming content writing will boost
your business and help you tap into new customer
communities. 
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How Will Video Game Writers Help Your Business?

• Content writing for games will form part of a
  strategy to increase your brands visibility. A
  video game writer will focus on generating
  writing that connects with your existing and
  potential customers on a deeper level. Hubspot
  reports that 56 of businesses that have a
  content marketing strategy use blogging. They
  also report seeing great ROI from this. Lets
  uncover what a writer will do for your brand to
  drive this return on investment.

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Content Tailored for Your Audience

• A gaming audience is very different from an
  audience looking for accounting advice. A video
  game content writer will know this all too well.
  Creating quality copy that your niche audience
  wants to read will be your writers number one
  priority. They will know what jargon to use. Your
  audience will adopt a tone that resonates with
  your audience. They will also know how to
  optimise your copy for the platforms your
  audience hangs out on.

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Global Engagement 

• Video gaming is a worldwide industry. This means
  that for game creators and marketers, your
  audience is global.

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A content writing service will be able to
optimise your blogs, articles, and adverts for a
global market. This includes a distribution team
that can write and translate your content into
different languages. The localisation of content
will help your brand marketing resonate with each
countrys unique audience. This will increase
your brand reach.
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Save Money and Get What You Need

• Hiring an in-house writer may seem like a good
  idea. However, this offers more restrictions than
  benefits. They are more costly and are limited to
  the knowledge and expertise of one person. When
  you use a content writing service, youll have
  access to a team of experienced writers. The
  agency will match writers with knowledge of the
  gaming field you need. When a topic changes, the
  agency will ensure your brand is matched with a
  writer experienced in the theme. The editorial
  and distribution team will ensure that everything
  is published quickly. This yields faster results
  and saves money.

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How Will Your Gaming Business Benefit From
Content Writing?

• Content writing for games with an agencys
  services will help deliver consistent, quality
  articles for your business. This content is so
  much more than just well-placed words on your
  website. It serves a multitude of functions that
  boost your brands reputation and drive sales.
  Below we explore what video game writers can do
  for you.

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Educate Your Audience and Build Trust

• Blogs and articles about your game can be
  educational to your audience. Content writers
  will create useful and engaging information.
  After the first engagement with your customers,
  this will retain them. When customers love your
  writing and find it helpful, they acknowledge
  your site and return to it. Often they refer
  their gamer friends to your site too. This cycle
  builds trust and credibility in your gaming
  brand. This is a bonus!
• Another great idea for content is to showcase
  your brand values and identity. For example, if
  youre a gaming company that empowers women in
  tech, you should write about this. Another idea
  is to write about the support you offer for your
  product. If you have any tips for the game or
  news on an update, you should blog about it. This
  kind of authentic content builds credibility with
  your audience. It establishes trust in your
  product. Trust is essential for sales.

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New Topics and Viewpoints

• Consumers are always looking for something new
  and exciting. The same goes for content.

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Using a copywriting agency to release articles
for your brand will afford you a team ready with
fresh ideas. Theyll offer you different writers
to explore a range of topics. This will keep
things interesting for your audience. Some
writing may be technical about your game. This
will be matched with a technical writer. Perhaps
you want to celebrate International Video Games
day with something fun and tongue-in-cheek. An
agency can match a writer with comedic stylings
to write something entertaining. Content writing
for games offers you so much more with an agency.
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Increase ROI With Search Engine Optimisation

• The more quality content your gaming business can
  put out there, the more Google will rank you.
  Ideally, you want to be on the first page of
  search engine results, near the top. Gaming
  content writing will make use of your industry
  keywords in articles to help you rank when they
  are searched. A writing agency will address
  unique gaming topics. When your potential
  customers search for answers around these topics,
  your content will rank and be seen as the
  solution. This has massive benefits for your
  credibility and conversion rates. Ranking as a
  search result increases your chance of making a
  sale. This is why writers can increase your
  return on investment. 

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Drive Consumers Down the Sales Funnel

• With most online purchases, especially online
  games, consumers go on a journey before buying.
  This is called the sales funnel.

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The first step down the funnel involves a cold
audience discovering the product and doing more
research into it. The last phase is either an
actual sale or post-sale support. Your brand
needs to be speaking to your audience at these
stages of their buying journey in different
ways.  Gaming content writing will help
audiences cut through the clutter when marketing
your product. The copy will always aim to convert
a passive audience into potential customers,
driving them down the sales funnel. After-sale
support can also be provided with copy. This will
show your customer you care, even once a purchase
was made. A company that cares is a company that
gets referrals and repeat business. In the gaming
industry, a referral is everything!
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• Give your gaming business the best chance by
  using video game writers. When part of
  a reputable agency, they can craft persuasive
  articles that resonate with a diverse audience.
  They will inspire your market to take action.

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