Bucharest And Other Romanian Cities

1
Barriers And Solutions For The Companies
Involvement In Mobility Plans
Bucharest And Other Romanian Cities
O.Romosan, A. Haidimoschi, A.Jinaru
2
Motto

• The significant problems we face cannot be
  solved by the same level of thinking that created
  them."
• Albert Einstein

3
Some qualitative assessments for most Romanian
cities and towns

• Present car-centric transportation system is at
  the same time unfair, un environmental and
  uneconomic
• Bucharest, more than other cities, succeeded
  spectacularly in being lost in transportation
• Blaming the infrastructure and the authorities is
  the only game we the inhabitants are playing

4
In this context what is really the problem?

• First of all is a matter of thinking
• Further on is a problem of mind mobility in
  approaching the transportation mobility
• Then is a problem of mentality of changing
  perceptions, language and behaviors
• and, last but not least, is a problem of (re)
  new information, awareness and alternative
  actions

5
Company mobility plan

• A Definition A company mobility plan - also
  called a "green commuter plan" or "company
  transportation plan" - tries to bring together
  transport and other business issues in a
  co-ordinated strategy aiming at making better use
  of the company's resources

6
Company mobility plan

• For home-work journeys promote effectively the
  use of
• public transport
• collective company transport company bus
  service, park and ride, car-pooling, car sharing
• walking
• cycling

7
Benefits for the company

• better accessibility for employees (especially
  those not always having a car)
• better opportunities to attract appropriate
  personnel
• reduced costs and parking problems
• reduced number of accidents on the journey to
  work, with consequent cost and sick-leave saving
• more efficient use of company vehicles
• creating a company culture based on co-operation

8
Some Romanian data on collective transport

• Legislation
• A company that wants to start its own bus service
  needs to comply with the professional competence
  and traffic security standards (transport
  certificate)
• No legal incentives

9
some Romanian data on collective transport

• Existing Schemes
• Sub-contract the service to a municipality owned
  transport company
• buses usually extracted from the regular fleet
  some negative consequences
• e.g. REAL supermarket contract the service to RAT
  Brasov (for staff and for clients)
• Sub-contract the service to a private transport
  firm
• most frequent
• ex Porsche Romania
• Set up a daughter firm to ensure the transport
• e.g. Renault-Dacia Pitesti
• Buy bus(buses) and organize its own transpo

10
SWOT Analysis On Romanian Case (1)

• Strong points
• New specialists in human resources
• Easy set up of company buses service
• Existence of some positive experiences
• Expertise in car sharing research (TOSCA MOSES
  projects)

11
SWOT Analysis On Romanian Case (2)

• Week points
• No enough internal info regarding the sustainable
  modes
• Restraint organization culture (no mobility
  office, no mobility co-ordinator)
• No methodology in internal research (travel
  survey)
• The car is perceived as a label of desired
  democracy
• No endowments in companies for cyclists (dressing
  room, shower)

12
SWOT Analysis On Romanian Case (3)

• Opportunities
• Good public transport network
• Development of industrial and technologic parks
• Start in understanding the importance of PT
  prioritization
• Good networks of cycling routes (Bucharest,
  Ploiesti, Sibiu) despite of the poor signaling
• Development in private bus service supply

13
SWOT Analysis On Romanian Case (4)

• Threats
• Poor quality transport in some areas
• No interest for companies in Master Plans
• No legal incentives
• No enough expertise in consultancy
• No awareness in NGOs

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An example ARAD CITY

• representative for about 20 Romanian cities,
• good and transparent statistics
• 1th electric tramway in Eastern Europe and the
  8th tramway in Europe

15
An example ARAD CITY

• Context data
• Population 180,000 inhabitants
• Public transport fleet 195 buses, 100 trams
  (with 2 wagons)
• Daily average journeys 105,000

16
An example ARAD CITY

• Collective transport dimension
• 68 daily services performed by the Municipality
  owned PT operator (in convention, not regular)
• 4 private transport firms offering transport
  services in convention
• 11 cases of company buses

17
Diagnosis

• We are in the phase of awareness rising need.
• but we need to do it from a new perspective
• This new perspective is best illustrated by the
  New Mobility Agenda
• and of course by this project we are in

18
Some (possible) solutions

• Proposal within National Research Plan (similar
  to FPs) of a research project submitted by a
  consortium made by Commerce Chamber, Polytechnic
  University of Bucharest, Impact Consulting, 2-3
  companies.
• Awareness raising campaign Commerce Chamber,
  NGOs, Employer organizations

19
Some (possible) solutions

• Articles in the main transport journals and
  magazines, using current local statistics
  (market, impact (benefits for business and
  employees, externalities reduction), cost-benefit
  analysis and good practice examples

20
Some (possible) solutions

• Invitation to representatives of some pragmatic
  projects to find a scheme of know how transfer to
  promote the Romanian companies involvement in MM
  (to be decided during and after London
  Conference)
• Research consortia.
• -MOST project
• -other projects
• -Non-profit organizations
• Center for Positive Use -Belgium (better known as
  Taxistop)
• other organizations