The%20benefits%20of%20blogs%20for%20your%20business

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• The benefits of blogs for your business
• Short introduction
• The current state of the Romanian Blogosphere -
  oportunities
• Advantages of blogs
• A short guide for writing a blog
• Timsoft dialogue with you about blogging

Carmen Holotescu Director Timsoft
http//www.timsoft.ro Author eLearningBlog -
http//www.timsoft.ro/weblog
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I. Short introduction

• The term weblog appeared in 1997 - Jorn Barger
  called shorter blog in 1999 - Peter Merholz
• 2004 the year of blogs 2005 podcasts 2006
  vlogs
• Weblog / Blog Definition - Dave Winer, The
  History of Weblogs
• A weblog points to articles elsewhere on the
  Web, often with comments, and to on-site
  articles. A Weblog is kind of a continual tour,
  with a human guide who you get to know. There are
  many guides to choose from, each develops an
  audience, and there's also comraderie and
  politics between the people who run weblogs, they
  point to each other, in all kinds of structures,
  graphs, loops.
• Blogs are about communication, collaboration,
  facilitation of dialogue, learning together,
  responsibility, implication, spaces with no
  external pressure

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I. Short introduction

• Blogs RSS feeds World Wide Web - real-time,
  alive, validated Web
• Blogosphere a treasure of information,
  experiences, knowledge
• Worldwide - 50 million blogs - 6 mil active,
  Technorati report
• USA - 10 million blogs ( 4 of population ), Pew
  / Internet report
• Japan - 4 million blogs ( 3.13 la population ),
  The Blog Herald - Blog Count for July
• Europe 8 million blogs, European Blogosphere
  wiki
• Romania 15000 blogs - 2-3000 active ( 0.06 of
  population ) estimation based on blogging
  systems more than half were opened this year

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II. The current state of the Romanian Blogosphere

• Robloggers Survey designed and run by Carmen
  Holotescu Cristian Manafu ( manafu.blogspot.com
  ) in august 2006
• promoted by word-of-blog 104 blogs
• 272 bloggers responders, 402 blogs
• results - http//www.timsoft.ro/weblog/survey
• sections demographic data, information
  resources, monitored blogs, edited blogs, opinion
  on the Romanian Blogosphere

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II. The current state of the Romanian Blogosphere

• Age oportunities public for advertising, its
  time for the experienced people to imply, for
  education

• Sex worldwide 68 of blogges are women
• Studies quality of information on blogs

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Information Resources
II. The current state of the Romanian Blogosphere

• Geographic distribuition oportunity for the
  voices outside Bucharest to be heard and listened
• 55 - Bucharest
• 35 - other cities
• 10 - abroad

• Activity Field
• 25 - ICT
• 28 - pupils students
• 20 - Media Marketing
• 6 - Teachers

• Blogs credibility compared with
  traditional media

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Monitored blogs Edited
blogs
II. The current state of the Romanian Blogosphere
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III. Advantages
Advantages resulted from Robloggers Survey
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III. Advantages

• corporateblogging.info
• To give employees information and insights
  relating to their work assignments
• To provide a working team with a tool for
  research, collaboration and discussion
• To strengthen organizational culture. Typically
  through informal content of social or non-work
  related character.

• Types of blogs in companies
• Brand awareness/Brand positioning
• Business development
• Issues management / lobbying
• Crisis communication
• Media relations
• Recruitment marketing
• Customer support
• Reseller / dealer support
• Part of community of practice

Its your decission when to start but your
competitors are already in
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IV.Short guide

• To open a blog is the same easy as writing on a
  paper
• what you put there is important when its
  the time to start?
• Prepare for blogging Learn to search / listen /
  monitor / communicate
• Find valuable blogs - from blogs blogrolls,
  Romanian blogs directories, Technorati,
  Bloglines, Google BlogSearch
• Learn to monitor blogs ( other sites ) sites
  using RSS create search feeds
• Learn to search information about you and your
  company on blogs
• Comment blogs / comunicate with the others
• Compare blogging styles, types determine what
  is suitable for you
• Develop a content strategy
• Compare blogging platforms see which Romanian
  bloggers use in survey choose one ( OS )
• Work with /imply your team in all the phases

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IV.Short guide

• Start blogging Learn / improve to communicate /
  collaborate
• Keep informed
• Provide useful information, analysis
• Write at least weekly
• Facilitate comunication on your blogs and in
  blogosphere, draw connections, be sncere, human,
  participate
• Create / improve your blogging style
• Track conversations
• Dont be afraid of different opinions
• Time management is important
• Continue!

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V. Timsoft dialogue with you about blogging

• eLearningBlog about Romanian Blogosphere, Tips
  on RSS / Blogs
• Romanian Collection of RSS / Blogs categories,
  tops, blogs on map, notoriety information,
  BlogsBattle tool
• Online courses on Blogging in Education and
  Business

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• Thank you!
• The floor is yours now