Crackig the code of Digital Success: Simple Strategies for Beginners

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CRACKING THE

• CODE TO DIGITAL SUCCESS

Simple Strategies For Beginners
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CONTENT
What is Digital Marketing Strategy Digital
Strategies Types 5 Steps to Create Digital
Strategy
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WHAT IS DIGITAL MARKETING STRATEGY
Part of any successful business is a successful
digital marketing strategy. In simple terms a
Digital Marketing Strategy means, performing
consistent actions at the right time via the
most suitable online channels to increase
revenue and improve relationships with your
audience.
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CORE ELEMENTS FOR CREATING DIGITAL STRATEGIES
Digital channels. Target audience and regions.
Core messaging components. Budgets.
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CHANNELS REQUIRED FOR DIGITAL
STRATEGY
Search engines. Social media platforms.
Email. Websites. Apps.
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DIGITAL MARKETING STRATEGIES TYPES
Pay-per-click (PPC) advertising PPC marketing is
a form of online advertising where brands pay
each time a user clicks on their ad and is
driven to the company website. Typically PPC
campaigns are run in Google and Microsoft
Ads. Search engine optimization (SEO) An SEO
strategy involves optimizing the brands website,
app, or content to help rank higher in the
search engine results pages (SERPs). When a
brands website and content are optimized, it
helps drive improved organic (non-paid) search
visibility, ultimately driving more traffic to
the website.
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DIGITAL MARKETING STRATEGIES TYPES
Content marketing This strategy is more
behind-the-scenes work, if you will. It
includes creating (and sharing) unique and
valuable content with a companys target
audience. Part of a Content marketing strategy
involves creating different types of content for
each digital platform. Ecommerce If a brand sells
physical products, an ecommerce strategy should
be crucial to a companys business goals.
Enabling an ecommerce strategy means an online
storefront is created for consumers to purchase
products.
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DIGITAL MARKETING STRATEGIES TYPES
Email marketing This component of a digital
strategy involves sending targeted emails to
potential and current customers. The ultimate
goal of email marketing is to drive leads,
sales, or transactions and create repeat
purchasers throughout the customer
journey. Social media marketing Depending on the
brand, a social media marketing strategy will
have different use cases and goals. As part of
the larger digital marketing strategy, social
platforms should be chosen to promote content or
interact with the target audience in some form.
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STEPS TO CREATE DIGITAL STRATEGY
To Create a successful digital strategy include
specific steps to help achieve the larger
business goals. 1 Identify Target Audience And
Build an Image A digital marketing strategy will
only be as good as the target audience behind
it. After all, theyre the ones who purchase your
brands products and services. When identifying
a target audience, consider the following
items Demographics Interests Behaviors
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STEPS TO CREATE DIGITAL STRATEGY
2 Conduct Competitor Analysis Some of the key
components of conducting a competitor analysis
include Which competitors are bidding on
relevant keywords youd like to target? How are
competitors messaging their target audience?
Which channels are competitors advertising
on? How do competitors rank organically compared
to you? How much are competitors monthly digital
ad budgets?
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STEPS TO CREATE DIGITAL STRATEGY
3 Determine Necessary Digital Marketing
Channels Once youve figured out who your target
audience is and where they hang out online, its
time to determine the key digital marketing
channels. Ideally, a mix of channels will be
chosen as its not best practice to choose one or
two. The key is to diversify the digital channels
and meet your customers where theyre online at
any given point in time.
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STEPS TO CREATE DIGITAL STRATEGY
4 Create Content And Unique Value Proposition
Plan Once the digital channels have been
identified, its time to plan your content for
each channel. The key is creating a consistent
messaging framework that can be reused and
reworked in each channel. That way, youre not
starting from scratch each time. Even if your
product or service is similar to your
competitors, its important to find a way to
differentiate your brand.
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STEPS TO CREATE DIGITAL STRATEGY
5 Execute And Optimize Digital Marketing
Strategy Once youve defined steps 1-4, its
time to launch your digital marketing
strategy. However, the work is not done yet. Your
digital marketing strategy should be ongoing and
fluid based on performance and the changing
market landscape. Digital marketing channels and
campaigns should be continuously monitored and
analyzed to ensure that marketing budgets and
resources are utilized most effectively.
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SUMMARY
gt Digital marketing strategies are not a one
size fits all. They also should not be the only
strategy a brand has. While its important to
think about digital-first when it comes to
strategies, it needs to align with the
overarching business goals. Dont confuse
strategy and tactics and end up rushing into a
tactics-first approach. By taking the time to
create a solid digital marketing strategy, youre
setting the brand up for long-term success and
the ability to pivot based on performance.
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THANK YOU!
Chetan Patil