digital marketing proposal

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Digital marketing proposal

• Your business is just a click away.

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Digital Marketing Channels

• SEO(Search Engine Optimization)
• SMO(Social Media Optimization)
• SEM(Search Engine Marketing in Google Bing
• Yahoo Networks)
• Blogger Outreach
• Pay per Performance Marketing
• Articles, Blogs, PR Submission
• Email SMS Marketing
• Website Analysis
• Online Lead Generation Reputation
• Management

http//www.hashtagadvt.co.in/
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• Digital Marketing
• ( Objective Sales improvement )

http//www.hashtagadvt.co.in/
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Google AdWords and Other Paid Searches

• We handle your AdWords account and create proper
  landing
• page to generate better leads.
• We will write effective add copy for Google
  search network
• We will create Text Ads Image Ads for Display
  Network
• Competitive Analysis
• Campaign Optimization
• Keyword Research Bid Management
• A/B Ad Copy testing
• Remarketing
• Bid management, Monitoring, reporting
• Conversion tracking
• Ongoing Strategy Development
• App promotion in Google AdWords display, search
  YouTube

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Social Media Management

• Improve the brand awareness through social
  communities .
• Keep engage the customers FB Groups G Groups
  Posting.
• Google plus posting ( same re-post from fb ads )
  We saw some conversion from Google Plus
  Channels .
• Twitter Interactions (Various people use hash
  tag, capture those users, also need separate
  tweet post instead of FB Cross Posting ).
• Organize some giveaway or Contest Twitter
  Contest, Facebook Contest, Instagram Contest Etc.
• Seasonal Changes Promotions (Pre Planning Require
  and Social Strategy for any festival).
• Monitoring hashtag tweets through Twitter
  Analytics.
• Pinterest post creation updating.
• Re-pin in Pinterest followers write valuable
  comment.
• Monitoring Pinterest customer behavior through
  Pinterest analytic.

http//www.hashtagadvt.co.in/
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Social Ads

• Facebook, Twitter Google Advertising.
• Handle Facebook, Twitter LinkedIn paid account
  and create proper landing page to generate better
  leads.
• Competitive Analysis.
• Campaign Optimization.
• Keyword Research Bid Management.
• A/B Ad Copy testing.
• Conversion tracking.
• Researching the best Title, Description,
  Categories, and Tags for each campaign to make
  sure it fits with the social media sites we are
  advertising within.
• Monitoring the campaign for the entire lifecycle
  and providing additional social support.
• Providing comments that match the tone of the
  social site and also provide direction in
  conversation to control the general feeling about
  the content itself.

http//www.hashtagadvt.co.in/
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Search and Content Marketing

• Set objectives Clearly define measurable goals
  of what your company want to accomplish with
  content marketing.
• Define the audience what is your audience
  interested in? What they read, watch, attend and
  listen to?
• Create perfect plan Assess and leverage existing
  material Reviewing competitors- what are they
  saying.
• Create content calendar.
• Content Promotion Social, SEO, Public
  relations.
• Test Analyze Will Track Review analytics to
  measure your response, then refining your content
  based on finding.

http//www.hashtagadvt.co.in/
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Affiliate Marketing

• Creation B2B B2C Affiliate marketing campaign
  to promote company products Services across
  affiliate channel Publishers.
• Creation special B2C affiliate campaign for
  Publisher

http//www.hashtagadvt.co.in/
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Digital Display Advertising Banner Ads

• Handle display advertising account in various
  platform and create proper landing page to
  generate better leads.
• We will write effective add copy for all display
  network.
• We will create Image Ads for Display Network.
• Competitive Analysis.
• Campaign Optimization.
• Bid Management.
• A/B Ad Copy testing.
• Conversion tracking.
• Ongoing Strategy Development.

http//www.hashtagadvt.co.in/
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Online Video Marketing

• Online Video Marketing- Making videos and posting
  them online is fairly inexpensive.
• Videos were 50 times more likely to receive an
  organic first page ranking than traditional text
  pages.
• Online videos stay online forever.
• Money is spend to record a video once but it
  could still be getting views a year later.
• Social media sites and videos go hand in hand and
  most sites encourage video posting and sharing.

http//www.hashtagadvt.co.in/
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SEM PPC
Start
Campaign Set up
Daily analysis of campaign
Campaign optimization

• Setting up the campaign
• Deep Keyword research
• Competitor Analysis
• Ad copy design.
• Ad group creation
• Landing page design
• Landing page HTML

• Uploading Keyword and Ad copies
• Uploading landing page
• Tracking code insertion on landing page
• Bidding the
• Appropriate price for Keywords

• Bid Price
• Click Rate
• Impressions
• Bounce Rate

• Checking appropriate bidding.
• Enhance keyword selection by removing non
  performing keywords and selection
• Selecting high performing keywords

http//www.hashtagadvt.co.in/
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SEO Matters

• SEO Process

• Website analysis
• Client Requirement
• Keyword Research
• Website Optimization
• SEO Submission
• Link Building
• SEO Reporting

• SEO is important because it improves the odds of
  someone finding your company.
• Online visibility can help your credibility and
  brand awareness.
• Next to Email, Search is the most popular online
  activity.
• Google is the no.1 and most popular search engine
  and is getting better day by day.

http//www.hashtagadvt.co.in/
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Our SEO Strategy

• 5. Meta description tags
• The next important
• Displayed below the title in search results.
• Use dynamic, promotional language.
• Use keywords
• 6. Data-driven Optimization
• Determining variations of search queries
• that are sending highly qualified and
• engaged traffic to the site.
• Re-optimizing the pages/posts to match and
• be ranked/served for those long-tail
• searches as well.
• 7. Reporting
• Creating a dashboard where clients can see
• the progress of the campaign in real-time.
• working on your internal KPIs to show off
• better and data-driven reports to your
• clients that are really aligned with their
• business objectives.

• 1. Domain name strategies
• Domain names are traffic magnets.
• Choose a domain name that will increase your
  search engine ranking.
• How?
• Simple, short, no hyphens, no numbers.
• Use keywords, common words, advertising terms,
  product names.
• Choose a keyword that is important for your
  business.
• 2. Linking strategies
• How to increase links
• Good content
• Good outbound links
• Target a list of sites from to request inbound
  links.
• 3. Keywords
• Important in optimizing rankings.
• Keywords are words that appear the most in a
  page.
• The spider chooses the appropriate keywords for
  each page, then
• sends them back to its SE.
• Your web site will then be indexed based on
  your keywords .
• Can be key phrases or a single keyword.

http//www.hashtagadvt.co.in/
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Our SEO Strategy

• 5. Meta description tags
• The next important
• Displayed below the title in search results.
• Use dynamic, promotional language.
• Use keywords
• 6. Data-driven Optimization
• Determining variations of search queries
• that are sending highly qualified and
• engaged traffic to the site.
• Re-optimizing the pages/posts to match and
• be ranked/served for those long-tail
• searches as well.
• 7. Reporting
• Creating a dashboard where clients can see
• the progress of the campaign in real-time.
• working on your internal KPIs to show off
• better and data-driven reports to your
• clients that are really aligned with their
• business objectives.

• 1. Domain name strategies
• Domain names are traffic magnets.
• Choose a domain name that will increase your
  search engine ranking.
• How?
• Simple, short, no hyphens, no numbers.
• Use keywords, common words, advertising terms,
  product names.
• Choose a keyword that is important for your
  business.
• 2. Linking strategies
• How to increase links
• Good content
• Good outbound links
• Target a list of sites from to request inbound
  links.
• 3. Keywords
• Important in optimizing rankings.
• Keywords are words that appear the most in a
  page.
• The spider chooses the appropriate keywords for
  each page, then
• sends them back to its SE.
• Your web site will then be indexed based on
  your keywords .
• Can be key phrases or a single keyword.

http//www.hashtagadvt.co.in/
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Search Marketing

• Keyword/competitor research
• Keyword selection
• Landing page creations
• Ad group creation
• Managing and optimizing the campaign.
• Replacement of certain keywords, ad copies and
  landing page to optimize the campaign and achieve
  better results.

http//www.hashtagadvt.co.in/
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http//www.hashtagadvt.co.in/
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Thank You

• Hashtag Advertising

• 91-9667732481

• Info.hashtagadvt_at_gmail.com

• http//www.hashtagadvt.co.in/