what is on page seo - PowerPoint PPT Presentation

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what is on page seo

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practice of optimizing webpages to improve a website’s search engine ranking and earn organic traffic.in addition to publishing relevent high-quality content on-page seo includes optimizing your header, HTML tags (title,meta,and header),and image. – PowerPoint PPT presentation

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Title: what is on page seo


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What is on-page seo
  • practice of optimizing webpages to improve a
    websites search engine ranking and earn organic
    traffic.in addition to publishing relevent
    high-quality content on-page seo includes
    optimizing your header, HTML tags (title,meta,and
    header),and image.

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9 step on-page seo checklist

Keyword research
high-quality
contant Meta tags

internal links H1 tags

image optimization
Header
tags hierarchy
featured snippets


schema markup
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Keyword Research
  • Keyword research is the process of finding and
    analyzing search terms that people enter into
    search engines with the goal of using that data
    for a specific purpose, often for search engine
    optimization (seo) or general markating keyword
    research can uncover queries to targat ,the
    popularity of these queries ,their ranking
    difficulty, and more.

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Meta tags
  • Meta tags are a part of your wabsites HTML code
    they help search engines understend informaation
    about your website. And that influences hou your
    website appears in search results

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H1 tags
  • At the most basic level, the H1 should describe
    what the content is all about often, the h1 tag
    will be similar or the same has your title tag
    usually the h1 tag will be the title of your blog
    post or article

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Header tags hierarchy
  • (1). H1 tags are used to denote the most
    inportant text,such as the mane theme or title of
    the content (2) H2 and H3 tags are commonly used
    as subheading.
  • (3) Finally,H4,H5 and H6 tags may be used to
    providen further structure within those
    subsection.

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High-quality content
  • Improve your seo ranking google prioritizes
    helpful, original content that addresses the
    readers search intent thats why creating
    high-quality content is a key from seo
    perspective.
  • Strengthen your brand good content improve your
    brand reputation genrates conversation, and helps
    you to be seen has an in industry expert.
  • generates high-quality leads with content, you
    can educate your audience and genarate
    high-quality leads that are closer to becoming
    playing customers.
  • Engages user good content keeps people coming
    back its key for businesses loking to generate
    more returning visitors, like media sites


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Internal links
  • Internal links are hyperlinks that point to
    different pages on the same website
  • These differe form external links, which links to
    pages other website
  • heres what an internal links looks likes on a
    live page.

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Image optimization
  • Benchmark your current site speed...
  • Know how to choose the best image file type
  • Resize your image before you upload
  • Compress images to reduce file size
  • Automate image optimization with a word press
    plugin..
  • Use the blur up technique to load a lower
    Quality image first
  • Lazy load your site image

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featured snippets
  • Featured snippets are special boxes where the
    formte of regular search result is reversed,
    showing the discriptive snippets first . They can
    also appear within a related questian group (also
    known as people also ask). Read more about how
    googles featured snippets work.

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schema markup
  • In short, schema markup is a code in the form of
    structured data that communicates the meaning of
    your page, elements, and user should see it to
    the searching tool, and in a language, the search
    engine can understand..

13
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14
Thank you
  • Thank You.
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