What is On Page and Off Page Optimization in SEO

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What is On page and Off Page Optimization in SEO?
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Index
1. What is On page and Off Page Optimization in
SEO? 2. Two Ways of Optimization in SEO 3.
On-page Optimization in SEO 4. Off Page
Optimization in SEO 5. Differences Between
On-Page SEO and Off-Page Optimization in SEO
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What is On page and Off Page Optimization in SEO?

• On Page Optimization in SEO deals with aspects on
  the website that can be optimized for search
  engines.
• Off-Page Optimization in SEO includes aspects on
  other websites on the internet that can be
  optimized to improve the ranking of a website on
  leading search engines.

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• It is essential to understand the difference
  between on page and off page SEO.

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Two Ways of Optimization in SEO
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On-Page Optimization in SEO
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• On page SEO means what you do on your website and
  individual pages to grow the traffic.
• The first thing that every webmaster should do
  when writing a post or optimizing their websites.

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• On-page optimization needs to be continually
  revised if you want to improve or maintain the
  ranking.
• On-page technique, the role of keywords or key
  phrases that the user might type has a prominent
  position.

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• It includes page titles, domain names, headings,
  and images.
• But all these elements have to be search engine
  friendly.
• The size of the site should not be too small or
  large.

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• It should have genuine, exciting and relevant
  content.
• Main components involved in on-page optimization
  are listed below
• 1. Headings
• 2. Title of page
• 3. Meta description and tags

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4. URL structure and domain information 5. Fresh
and quality content 6. User-friendly navigation
and quick loading 7. Optimized external and
internal links
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Off Page Optimization in SEO
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• Unlike off page depends on another web page to
  improve your website or blog.
• Off-page optimization deals with link building
  factors.
• Its a continuous process and needs regular new
  links that are given priority by search engines.

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• In Off Page SEO technique, if you obtain a
  high-quality link, then your website can rank
  higher.
• Strategic link-building increases the traffic to
  your site and its position in Google.

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• Off Page Optimization in SEO is a combination of
  social bookmarking, social media and link
  building.

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On-Page SEO

• Make sure that all the essential keywords that
  you are competing for are dispersed across your
  site pages.
• Try and insert phrases or keyword which are
  relevant to the main topic that is discussed
  under the heading.

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• Include keywords and phrases to help identify the
  image they are using on a given site.
• While it may seem like a hassle to set metadata
  up as well, remember that in the game of SEO
  dominance that every little bit helps.

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Off-Page SEO

• Guest postings on other people blogs.
• Submit your top articles on website directories.
• Promote your best pages through Facebook and
  other social media channels.

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Thank You