Great Off-Page SEO Techniques - PowerPoint PPT Presentation

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Great Off-Page SEO Techniques

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SEO stands for the Search Engine Optimization. It is the process which used to escalate traffic on yours site and get higher rank in the Search Engines. In this presentation, there are two categories come under SEO which further have strategy. – PowerPoint PPT presentation

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Title: Great Off-Page SEO Techniques


1
Great Off-Page SEO Techniques
Vintage Coders
2
Table of Content
  • Introduction to SEO
  • Two categories
  • On-Page Search Engine Optimization
  • Off-Page Search Engine Optimization
  • Great Off-Page SEO Techniques
  • Contact Us

3
Introduction to SEO
  • SEO simply stands for Search Engine
    Optimization.
  •  construct your web pages and implement certain
    techniques to help you rank as high as possible
    on search engine result pages.
  • The higher your pages can rank on Google/ Bing/
    Yahoo/ etc. results pages, the more traffic your
    site is likely to get.

4
Two categories of SEO
  • Off-Page SEO
  • On-Page SEO

5
On-Page SEO
  • all the things that can do ON your website to
    help you rank higher
  • such as page titles, internal linking, meta tags
    descriptions, etc.

6
Off-Page SEO
  • can do directly OFF your website to help you
    rank higher.
  • such as social networking, article submission,
    forum blog marketing, etc.

7
Great Off-Page SEO Techniques
  • Social Networking Sites
  • Blogging
  • Blog Marketing
  • Forum Marketing
  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Link Baiting
  • Photo Sharing
  • Video Marketing

8
Great Off-Page SEO Techniques
  • Business Reviews
  • Local Listings
  • Article Submission
  • Social Shopping Network
  • Answer Questions

9
Great Off-Page SEO Techniques
  • Social Networking Sites -
  • known as Online Reputation Management.
  •  involved with social media sites
  • begin to advertise, market and build your online
    reputation
  • such as Facebook, LinkedIn, Twitter, Google,
    etc.,
  • extend your online network of contacts, to
    connect and interact with your friends.

10
Great Off-Page SEO Techniques
  • Blogging-
  • best ways to promote your website online.
  • By writing a blog for your website, you give a
    reason for visitors to keep returning to your
    site and keep up to date with your latest posts.
  • also helps search engines to crawl your site
    more frequently.
  • Blog Marketing-
  • Post comments on other blogs within the same
    niche as yours
  • which allow you to add a link in the comments
    section. These links can then be crawled by
    search engines, helping to point them towards
    your site

11
Great Off-Page SEO Techniques
  • Forum Marketing-
  • Related to your sites niche and get involved
    within that community
  • Reply to threads, answer peoples questions, offer
    advice, etc
  • all helps to build up your reputation as someone
    who is an expert within that niche.
  • Search Engine Submission-
  • To speed everything up, you should submit your
    website to the most popular search engines like
    Google, Yahoo, Bing, etc.

12
Great Off-Page SEO Techniques
  • Directory Submission-
  • based on how effectively we are selecting those
    directories
  • how efficiently we are choosing the category for
    submission.
  • Social Bookmarking-
  • great way of promoting your website.
  • Submit your latest blog posts and pages to the
    most popular bookmarking sites, like StumbleUpon,
    Digg, Delicious, Reddit, etc. 
  • Search engines really like these types of sites
    because the content on these sites is updated
    very frequently.

13
Great Off-Page SEO Techniques
  • Link Baiting-
  • another popular way of promoting your site.
  • If you produce a really popular unique post for
    your site, then other people may want to link to
    it.
  • copied/published another websites content on
    your site, dont forget to place their website
    link as a reference
  • Photo Sharing-
  • Photos or images on your site, then you can share
    then on many of the major photo sharing websites
    like Flickr, Picasa, Photo Bucket, etc
  • Other people will be able to see them and comment
    on them, hopefully following a link to your site. 

14
Great Off-Page SEO Techniques
  • Video Marketing-
  • Just like photo sharing, if you have any videos
    that you have used on your site, then you can
    submit them to sites like YouTube, Vimeo, etc
  • Business Reviews-
  • Write reviews about others businesses or ask your
    friends/clients to write a review of your
    business in major business review sites

15
Great Off-Page SEO Techniques
  • Local Listings-
  • Depending on your sites niche, you might find
    that listing in local directories may be useful.
  • listing your website locally, so that search
    engines can easily view your website and fetch
    the content, will be much better.
  • help you to reach a targeted audience.
  • Article Submission-
  • write your articles yourself, then you can submit
    them to popular article directory sites like
    Ezine, Go Articles, Now Public, etc
  •  help drive traffic to your site. 

16
Great Off-Page SEO Techniques
  • Social Shopping Network-
  • If you run an e-commerce website, then a good
    strategy for advertising and branding your
    products for free is to submit then to online
    shopping networks.
  • By submitting your products to sites like Google
    Product Search, Yahoo Online Shopping, then you
    increase the likelihood of people finding the
    products that you are selling.
  • help you to reach a targeted audience.
  • Answer Questions-
  • actively participate in answering questions on
    sites like Yahoo Answers
  • help to build up your reputation as someone that
    is an expert in your chosen field.

17
Contact Us
  • Vintage Coders
  • SCO-35F, City Centre, Near-By Bus Stand
  • Hoshiarpur, Punjab, India 146001
  • Phone No.-91- 78379 82287
  • Contact- Sachin Walia
  • vintagecoders86_at_gmail.com
  • http//www.vintagecoders.com/
  • Resource- https//goo.gl/lVFoyH

18
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