Introduction to content marketing

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Introduction to content marketing
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Agenda

• What is Content Marketing?

• Types of content.

• Benefits of content marketing.

• How to Do Content Marketing.

• Career growth in Content Marketing.

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What is Content Marketing?
Content marketing refers to the creation and
distribution digital marketing collateral. In
simple terms, Content marketing refers to the
practice of publishing consistent relevant
content that is appealing to audiences. It is
used with the purpose of increasing brand
awareness, ranking higher in search engines and
generating interest from the audience. Content
marketing is used by businesses to nurture leads
and make sales. It uses site analytics, keyword
research, and targeted strategy recommendations.
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Types of content
Content can be divided into five categories.
Written Blog articles, Product
descriptions, Landing pages, Press releases and
more.
Video Video blogs, Studio production,
Animations, GIFs and more.
Graphics Infographics, Custom illustrations,
Calls-to-action, Content formatting.
Social User-generated content, Hashtag
campaigns,Polls/surveys, Quizzes and more.
Audio Podcasts, Webinars, Recorded interviews.
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Benefits of content marketing
A content marketing strategy can bring you almost
infinite benefits. Some of the most notable
benefits are
Cheaper conversions.
More traffic.
Faster sales.
Higher search engine rankings.
Measurable, actionable results and more.
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How to Do Content Marketing.
It's so easy to get started with content
marketing. It doesn't really matter if your
profession is marketing or not. Content can be
created. You can create content.

• Find out where your audience is located. Are they
  spending their time on YouTube looking at how-to
  videos or reading lengthy instructions manuals?

• Next, make a list with topics that you are
  interested in discussing. Begin with the most
  frequently asked questions by clients or
  customers.

• Ask for what you want. Do you want them to share
  your blog article? For a complimentary
  consultation, fill out this form. Stop into your
  store? Make sure you include a call to action at
  your end that asks what you want.

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Career growth in Content Marketing
Although Bill Gates may have stated "content is
the king" 20 years ago, its meaning is still
valid today. Companies are now focusing their
attention on content marketing as traditional
media slowly disappears.
Content is so important in marketing for two
reasons. The first is a shift in the way people
spend their time. People are becoming more
comfortable with online entertainment, especially
for younger generations. They are sick of the
in-your face advertisement and prefer to watch
TV. A blog reader is more likely to convert to a
sale than someone who views an advertisement on
their social media accounts. Many companies are
now seeking content marketers to fill this gap in
the market. There was an 33 rise in content
marketing jobs for 2018.
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