Digital Marketing Training Institute in Bangalore, PPC Training in Bangalore,adwords certification courses in bangalore,

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Digital Marketing Tips
https//kalibermind.com/
Kalibermind
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Introduction
Kalibermind software training institute is one of
the best training iinstitute in Bangalore, To way
over the space between industry requirement and
job seekers, We focus on practically oriented
training. To provide quality training,
kalibermind academy  self confident you of
providing industry in-lined course schedule which
is 100 updated with new version. Kalibermind
conduct special sessions of soft skills,
personality development, resume preparation and
etc, these skills have  really helped so, many
students in getting job on time and sometime
better job too.
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Agenda

• Introduction of search engine
• Popular search engine
• Search engine strategies
• Why search engine marketing is very important
• SEO Algorithm
• Ranking Factor
• Basic tips for optimization

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Introduction of search engine

• Search engine optimization (SEO) is the
  process of affecting the online visibility of
  a website or a web page in a web search engine's
  unpaid resultsoften referred to as "natural",
  "organic", or "earned" results. In general, the
  earlier (or higher ranked on thcustomerse search
  results page), and more frequently a website
  appears in the search results list, the more
  visitors it will receive from the search engine's
  users these visitors can then be converted into

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Popular Search Engine
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Search Engine Strategies

• Technical SEO How well your content can be
  crawled and indexed.
• Content Having the most relevant and best
  answers to a prospects question.
• On-site SEO The optimization of your content
  and HTML.
• off-site SEO Building authority to ensure
  Google stacks the deck in your favor

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• Why search engine marketing is very important

Search Engine Marketing, more commonly referred
to as SEM, is one of the most important marketing
channels to generate web traffic. It compliments
SEO and content marketing and gets your brand at
the top of Google, Bing and all the other search
engine players world wide. if you play your SEM
cards right.
SEM was once used as an umbrella term for
anything to do with online search marketing and
encompassed things like SEO. But marketers have
since made the distinction between SEO and SEM.
SEM now most commonly refers to paid advertising
within search engines.
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Panda Launch date February 24,
2011Hazards Duplicate, plagiarized or thin
content user-generated spam keyword stuffing
Penguin Launch date April 24, 2012Hazards Spamm
y or irrelevant links links with over-optimized
anchor text
4. Pigeon Launch date July 24, 2014 (US)
December 22, 2014 (UK, Canada, Australia)Hazards
 Poor on- and off-page SEO
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Mobile Launch date April 21, 2015Hazards Lack
of a mobile version of the page poor mobile
usability
RankBrain Launch date October 26,
2015Hazards Lack of query-specific relevance
features shallow content poor UX
Fred Launch date March 8, 2017Hazards Thin,
affiliate-heavy or ad-centered content
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Ranking Factors
The term Ranking Factors describes the criteria
applied by search engines when evaluating web
pages in order to compile the rankings of their
search results.Understanding ranking factors is a
prerequisite for effective search engine
optimization.
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Basic Tips for Optimization
Make the website about one thing
Mention keywords where they matter most.
Link to internal pages on your site.
Use a permalink structure that includes keywords.
Remove anything that slows down your website.
Use keywords in your images
Link to other websites with relevant content.
Update your website frequently.
Make sure your website is indexed in search
engines.
Have other websites link to you.
Stop changing your domain name.
Write like a human.
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https//kalibermind.com/digital-marketing-course
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