Online Digital Marketing Training

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Online Digital Marketing Training
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Digital Marketing

• Search Engine Landscape
• What is SEO?, What is Search?, What is a Search
  Engine?, What Search Engines are used for?, Why
  use SEO for your Business?, SERPs, Categorization
  of SERPs, Crawling, Indexing and Ranking, How
  search Engines Work?, Evolution of Search Engines
• SEO Audit
• What is an Audit Reasons?, Benefits of performing
  SEO Audit, Search Engine Commands, Domain
  Information, Domain canonicalization, xml, txt,
  Custom 404 Page structure, Search Engine Friendly
  URL, Checking Broken Links
• Online Digital Marketing Training

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On-Page Optimization

• What is On-Page Optimization?, Reasons and
  Benefits of On Page SEO, Keyword Analysis, URL
  Mapping, Title Tag, Meta Tag Description, Meta
  Keywords and Focus Keyword, Alt Tags, Header
  Tags, Anchor Text, Internal Links Creation,
  Creating Search Engine Friendly URL, Removing
  Broken Links
• On Page Optimization Using WordPress Based
  Website SEO Yoast
• What is Yoast?, Installing WordPress SEO by
  Yoast, Individual Blog Post and Webpage
  Optimization through Yoast, Title Tag, Meta Tag
  Description, Meta Keywords and Focus Keyword, Alt
  Tags, Header Tags, Anchor Text, Internal Links
  Creation, Creating Search Engine Friendly URL,
  Removing Broken Links
• Google Analytics and Google Webmaster
• What is Web Analytics?, How Google Analytics
  works?, Why Google Analytics is needed for SEO
  Campaigns?, How to configure Google Analytics?,
  Google Analytics plugin configuration within
  WordPress, Checking Real-time Analytics, Looking
  at Geo (location) of overall audience., Users
  flow, Acquisition All Traffic Channels,
  Traffic achieved through organic search, In-Page
  Analytics
• Online Digital Marketing Training

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Web CEO, SEO Profiler and Other SEO Tools

• Google Commands allintitle, allinurl, etc.,
  Ahrefs Backlink Checker Tool, Webceo (Ranking and
  Reporting), Screaming frog (Audit Tool), Domain
  Tools, Archive Tools, Duplicate Content Checking
  Tool Copyscape, Filling DMCA (Digital
  Millennium Copyright Act), SEO Profiler (Audit
  Tool)
• Project Off Page Optimization Link Building
• What is Off Page Optimization?, Benefits of Link
  Building / Off Page submissions, Directory
  Submission, Social Bookmarking, Article
  Submission, Google Map Listing, Guest Blogging,
  Press Release Submission, Blog Creation and
  Customization, Social Media Links
• Black Hat SEO Techniques to Avoid
• Hidden Text, Doorway Pages, Google Bombing/Link
  Wheel, Duplicate Sites, Automated Submissions,
  Keyword Stuffing, Paid Links, Link Farming,
  Article Spinning
• Online Reputation Management
• What is Online Reputation Management?,
  Relationship between SEO and ORM, Listening
  Tools, Google Alerts, Social Mention, Tactics to
  rectify negative reviews, Use of Content

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Algorithms and Google Updates

• What is Algorithm?, Why Google updates
  Algorithms?, Google Panda, Google Penguin, Google
  Hummingbird, Google Mobile Friendly Update,
  Google Top Heavy Update, Google EMD Update,
  Google Pirate Update, Google Pigeon Update
• Introduction to Google Analytics
• Understanding about Google Analytics, the
  importance of Google Analytics (GA) in the
  overall digital analytics strategy, creating a
  business plan by deploying GA, how GA helps
  marketers and analysts to improve the performance
  of the business by measuring the various metrics,
  working with the GA dashboard, the various
  elements, the various Report types, the standard
  Reporting Views in GA, customizing Reporting
  Views, creating goals and GA administration.

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Google Analytics and Google Webmaster Tools

• Setting up of Google Analytics account, inserting
  the right code on website, data optimization
  using search query data, tracking the different
  elements in the overall digital marketing
  strategy through web master, tracking content
  performance, the various metrics like average
  time spent, bounce rate, number of visitors, SEO
  results tracking, the various tools in webmaster,
  tracking of social media metrics, various
  additional functions done via Google Analytics
  like tracking offline marketing, app tracking,
  segmentation of traffic, video interaction and
  phone call tracking.
• Audit and Conversion Tracking
• The various steps in auditing of Google
  Analytics, measuring bounce rte by traffic type,
  filtering account, tagging of URL, tracking of
  website conversion, micro and macro conversions,
  generating custom reports, interpreting results
  by unifying it, tracking traffic source.
• Features of Google Analytics
• Benefiting from the various features of Google
  Analytics, introduction to additional advanced
  options available in GA for configuring of
  various tracking options, creating multichannel
  funnels, integrating CRM functionalities, apps
  and mobile websites, real time analysis using
  Google Analytics.

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E-Commerce and Tracking

• Deploying of GA for e-commerce tracking,
  understanding the various advanced techniques for
  e-commerce scenarios, GA enhanced commerce, the
  schema of enhanced e-commerce, working with
  various data like action, product, impression and
  promotion data, site mapping, creating template,
  the difference between reporting and analysis,
  analyzing multi-channel traffic source, onsite
  merchandising, analyzing of shopping behaviour,
  creation of e-commerce reports.
• Mobile App Analytics
• Deploying of Google Analytics for tracking the
  performance of mobile apps, measuring of user
  behaviour, the various metrics for mobile apps
  screen tracking, tracking features for both
  Android and iOS, event tracking for mobile apps,
  complete tracking of e-commerce app on the
  mobile.

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Google Tag Management

• Introduction to Google Tag Manager, tracking
  various analytics, and marketing metrics using
  the Google Tag Manager, the important rules to
  follow, designing website tags and coming up with
  firing rules, improving the performance of Google
  Analytics, containers and structure accounts,
  providing user permissions, setting up
  containers, previewing containers and learning
  about the various container versions.
• Google Analytics Setup Effective Tips
• The best practices for setting up of Google
  Analytics account, generating customized
  dashboards, custom alerts, in-page analytics,
  custom report filtering, option for table view,
  Pan session analysis, Recency and Frequency
  Reports, deploying GA for matched query types,
  the keyword position and day parts.
• Introduction to Search Engine Marketing
• Importance of search engine marketing to get the
  visibility and customers on the internet, the
  benefits of online advertising compared to other
  forms of advertising, advertising on Google,
  Bing, Yahoo and other search engines, networks
  and websites.
• Keyword Research
• Introduction to keywords, choosing the right
  keywords based on the business angle and what
  customers search on search engine, the various
  types of keyword matches and the significance of
  each keyword match type.
• Online Digital Marketing Training

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Google AdWords

• What is Google AdWords, how Google AdWords works,
  the various sections of AdWords and best
  practices defined by Google, Bidding Strategy
  (CPC), Types of Bidding Strategy, Manual, Auto,
  Strategies for Advanced Level Bidding, Enhanced
  CPC, CPA, Flexible Bid Strategy, Advantages and
  disadvantages of Bid strategies.
• Creating PPC ad campaigns
• The Pay Per Click ad campaign, how PPC works,
  creating a new ad campaign, choosing the
  language, location and understanding the Google
  bidding process for PPC ads, various stages of ad
  campaigns, deploying split test in ads, AdGroups,
  Keywords, Ads, etc.
• Getting the best out of Google ads
• Introduction to various Google ad networks,
  Google Display network, advertising campaign
  types- Display, Search., Shopping and Video,
  comparison between Search and Display Campaign,
  deploying video ad campaigns, callout extensions
  and other special features of Google ads,
  understanding of how AdWords rank Ads?, Detailed
  description of AdWords Algorithm(Adrank), Quality
  score, Importance of Quality Score, CTR,
  Importance of CTR, Bids, Ad-extensions and its
  Types, Add Ad-extensions in Campaign, AdGroups
  Creation using tool.
• Using metrics to analyze campaigns
• Working with the various metrics in Google ad
  campaigns, monitoring the right metrics, taking
  the decisions based on the analytics, measuring
  the performance of ads, understanding the use of
  Conversion Tracking, Way to set up Conversion
  Tracking, Track Code in website, Verifying
  Conversion statistics.

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Optimizing the PPC ads

• In-depth understanding what works in PPC ad
  campaigns, daily budget for ads, starting and
  stopping of the campaigns, importance of ad
  groups, ad positioning, ad rank, ad action,
  quality score of ads, cost per click
  calculations, Keyword Planner Tool different
  types of keywords-broad, exact, phrase, synonym
  negative, advantages and disadvantages of
  keywords, Ads Creation, Ad metrics, Display URL,
  Destination URL, write an ad copy?, Good and bad
  examples of Ads, ways to increase CTR, Quality
  Score and how to increase it, Significance of
  Negative Keyword, Evaluate Campaign statistics,
  Conversion Report in Optimization, Keyword
  Optimization, Ways to reduce OPC, Analyze
  competitors Performance, Analyzing your
  competitors performance, Identify Fraud Clicks.
• Creating targeted ad campaigns
• Various aspects of targeted ad campaign, targeted
  placement, targeting the audience, demographics,
  creating dynamic ads with data feeds, Google
  sponsored promotion, understanding the audience
  list and having the right targeted approach.

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Display Ad Campaign Creation

• Display Campaigns All features and Mobile App,
  Increasing engagement through Remarketing,
  Comparison between Display and Search Campaign
  Settings, Performing campaign settings, Google Ad
  Scheduling, Google Ad Delivery, Placement of Ads,
  Creating various AdGroups, Using display planner
  tool, Finding relevant websites for ads
  placement, Creating text ads, Creating banner ads
  using tools, Uploading banner ads, Examples of
  good/bad banner ads display campaign.
• Google AdWords Express
• Introduction to Google AdWords Express, how it
  differs from Google AdWords, the various features
  and advantages of AdWords Express, ensuring
  minimal management, getting the right performance
  of ads.
• Reporting in PPC
• Extracting the right reports with Google AdWords,
  key performance indicators, reporting segments,
  dimension tab and other useful reports in Google
  AdWords.
• Remarketing Techniques
• Introduction to remarketing, remarketing campaign
  setup, remarketing List Creation, creating
  advanced level Lists