5 things a marketer should know about Google Analytics Dashboard

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5 Facts A Marketer Must Know About Google
Analytics Dashboard
Google Analytics is one of the most popular and
powerful tools that is used by many businesses
nowadays. This Google tool helps business people
understand what visitors are doing on their
website. The tool allows you to track and analyze
the critical data on your site. Since it is a
free tool, many people love using it.  But Google
Analytics dashboard can seem to be difficult for
many people. GA can be integrated with Google's
marketing and advertising platforms/products,
making it easier and flexible to use
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Integrating auction insights data studio will
provide the ability to track and connect the dots
measuring the marketing campaigns, conversion
rate, leads and many more. Here are five things
that you should know about the Google Analytics
dashboard as a marketer

• Google Analytics report has some important
  answers you need  Based on your requirement you
  can customize the Google Analytics report
  template to obtain the required type of report.
  The report will answer many of your high-level
  marketing questions such as
• a. Where does the traffic for the website come
  from?
• b. How many clicks and conversions have occurred
  with Google Ads?
• c. Which page of the website receives more
  traffic? And many more.
• Though you can get more answers with the report,
  it may not answer a few critical questions like
• a. Which channel inspired the customer for
  conversion?
• b. Are all the leads are the business leads which
  you need?
• c. Which keywords and media deliver the most
  qualified leads? And a few more.
• Thus it's essential to understand that you cant
  get all the answers to your questions with GA,
  but surely you can get the necessary solutions
  from it.

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2. Showcase the start of the journey  This tool
will help you determine where the traffic comes
from, which means it's the best tool to know the
early stages of the customer's journey. You can
also see the conversion rate that ends up in
developing the business. 3. Don't show the
insights of specific users  As a marketer, you
cant get the details like conversions and gaining
insights into a particular user with GA. You can
get other information like the user's contact
information, IP address and many further details
with their complete conversion action
information.
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4. GA doesn't help in tracking calls  GA doesn't
provide the data regarding the offline
conversion. With GA, you can gain complete
information about the online conversion, but if
you get a call or email, you will not know more
details about this conversion unless you ask
about it.  5. Shows the increase or drop in
conversions  Google Analytics dashboard will
help you know whether there is an increase or
decrease in conversion rate compared to the
previous months. GA, in simple words, is an
excellent tool to showcase what happened in the
current month compared to the last month.
At Powermetrics, you can get a customized auction
insights data studio that helps you in deep
analyzing the metrics and help you understand
what happened this month at a glance.
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Thank you