Top digital marketing courses in Pune & PCMC

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WelcomeVictorious Digital
https//www.victoriousdigital.in/
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Marketing

• The activity, set of institutions, and processes
  for creating, communicating, delivering, and
  exchanging offerings that have value for
  customers, clients, partners, and society at
  large
• Types of Marketing
• Traditional Marketing
• Digital Marketing
• Types of Digital Marketing
• Inbound Marketing - where marketers attempt to
  pull in potential customers with interesting
  content. Ex  blog posts, social media etc.
• Outbound Marketing - Its interruptive and it
  pushes itself at an audience, whether the
  audience wants it or not
• Parts of Digital Marketing
• 1) SEO 2)SEM 3)SMO 4)SMM 5)Email Marketing

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SEO

• Search Engine Optimization (SEO) is the activity
  of optimizing web pages or whole sites in order
  to make them search engine friendly, thus getting
  higher positions in search results.

• SEO Techniques
• White Hat SEO
• Black Hat SEO (Spamdexing)
• No clocking ,No keyword stuffing, No data hiding

Search Engine Working
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Google Algorithms
Panda Penguin Hummingbird Pigeon Pirate
quality content Unique No K stuffing K density 23 Quality links High authority site Link Relevant link building fast and accurate result Understand query better high-quality results for long and short tail query accurate and useful  local search results  Punishes poor off page and on page Penalized free  pirated content copyrighted infringement punished
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Google Layout
SERVICE BASED KEYWORD PRODUCT BASED KEYWORD INFORMATION BASED KEYWORD
EX. Hotel in pune 1.Ads 2.Ads 3.Ads 4.Ads Product Name 1 2 3 4 5 Name Price Promoter (product listing Ads) PLA SEO Results 1 2 3 . . . . . . . . . 10
Local SEO Result 1. 2. 3. 1.Ads 2.Ads 3.Ads 4.Ads SEO Results 1 2 3 . . . . . . . . . 10
SEO Results 1 2 3 .10 SEO Results 1 2 3 .10 SEO Results 1 2 3 . . . . . . . . . 10
Google ads 1 2 3 Google ads 1 2 3
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Keyword Research and competition

• Types of keyword in SEO
• Short Tail 2-3 words
• Long Tail 3,4 or more

• Where to use them
• Title
• Meta name and description
• H1 or headline
• Hyperlink
• Alternate text
• Comments tag
• URL

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SEO Types

• On Page
• Off Page
• Basic On Page Factors
• 1) URL 2) HEADING TAG ltH1gt 3) Image (Alt text)
  4) Content
• 5) Internal and external links 6) Footer 7) Meta
  Title 8)Meta Description
• Advanced On Page Factors
• Sitemap
• 1) XML sitemap 2) HTML sitemap 3) Sitemap
  generator tool
• Canonical Tags
• Redirection
• 301(Permanent)
• 302(Temporary)
• SSL(Secure Socket Layer)
• Domain Name
• SEO Analysis tools - Pingdom tool, Gtmatrix,
  Google Page Insight, SEO Optimer, Woorank, SEO
  site Checkup, Onpage.org
• Robots.txt

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Off Page
Off page SEO gives a very good indication on how
the World (other websites and users) perceive the
particular website. Link building is the SEO
practice of obtaining links from external
websites to your own to improve both direct
referrals and search engine ranking.

• Back Link(Inbound Link)
• Is a hyper link that links from a web page back
  to your own webpage.
• Do Follow Versus No follow
• Do follow passes Link juices with the page link
  while No follow doesn't

• Before submission on a domain check
• Page Authority - It predicts how well a specific
  page will rank on search engine result page.
  Ranges from 0-100.23 is good
• Domain Authority Domain authority is calculated
  by evaluating multiple factors including no of
  total links (internal and external links), domain
  age etc. Ranges from 0-100.40-50 average,50-60
  good and 60 and more excellent.
• Spam Score - developed by MOZ that defines that
  our website is trustable or not.1-4 spam score
  is acceptable.

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Off Page Activities

• Image Submission
• Video Submission
• PPT Submission
• PDF Submission
• Article Submission (Opinion )
• Blog Submission (Introduction body and
  conclusion)
• Social Bookmarking
• Business Listing
• Directory Submission
• Guest Blog Submission
• Press Release ( PR) Submission(News)
• Question Answer (QA) Submission
• Search Engine Submission
• Forum Discussion
• Classified Ads(Like OLX)
• Blog Commenting(if relevant then only advisable
  and provide your link too)
• Social Network Submission

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Seo Task For Any Projects

• KEYWORDS RESEARCH AND SELECTION
• COMPETITOR ANALYSIS
• TITLE AND METATAGS
• HTML CODE CLEANUP AND OPTIMIZATION
• IMAGE AND HYPERLINK OPTIMIZATION
• CUSTOMIZED 404 PAGES
• ROBOTS.TXT OPTIMIZATION
• SEARCH ENGINE FRIENDLY URL CREATION
• WEBSITE COPY OPTIMIZATION
• GOOGLE, YAHOO! AND BING SITEMAP CREATION
• BUILDING BACKLINKS
• SUBMISSION THAT WE HAVE SEEN IN OFF PAGE ACTIVITY
• REPUTATION OPTIMIZATION
• LOCAL SEARCH ENGINE SUBMISSION
• SCHEMA INTEGRATION(CONTACT DETAILS)
• UPDATING PAGES FOR LOCAL SEARCH
• GOOGLE ANALYTICS SET UP AND INTEGRATION
• GOOGLE ANALYTICS FUNNEL CREATION AND GOAL
  SETTING(ROI AND CPA)
• GOOGLE WEBMASTER TOOLS SET UP AND MONITORING

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Local SEO
It helps businesses promote their products and
services to local customers at the exact time
theyre looking for a local business. It can be
achieved by Adding Your Business on Google My
Business. Every small or multi-location company
can grow their business and attract more
customers using local SEO strategies.
Google My Business
As the name suggests, your business profile on
Google. It feeds information to a variety of
places, including the local pack and Google Maps
search results, but the most familiar appearance
will likely be when its in the top right of a
branded search for your business.
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Google Search Console (Google Webmaster Tools )
Google Search Console is a web service by Google,
provided free of charge for webmasters, which
allows them to check indexing status and optimize
visibility of their websites.
Google Webmaster Tools to Use Daily

• Search Queries - section shows the keywords from
  website that led users to your site.
• Links It shows  backlinks (internal and
  external) come from, as well as the pages they
  are linking to.
• Crawl Errors It shows the errors Google bot
  encountered on your site.
• Keywords It shows the keywords that users type
  to get to your site.
• Sitemaps From here we can verify sitemap for
  our site found by crawler.
• We can use Google search control for submission
  of Robots.txt.
• It helps you to identify issues with your site
  and can even let you know if it has been infected
  with malware.
• This gives you a quick view into some of the more
  pertinent information for your site, along with
  any new messages from Google.

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Search Engine Marketing

• Search engine marketing is a form of Internet
  marketing that involves the promotion of websites
  by increasing their visibility in search engine
  results pages primarily through paid advertising.

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GOOGLE AdWords
is an online advertising platform developed by
Google, where advertisers pay to display brief
advertisements, service offerings, product
listings, video content, and generate mobile
application installs within the Google ad network
to web users.
Campaign - A set of ad groups (ads, keywords, and
bids) that share a budget, location targeting,
and other settings. 
Google Network - All of the places where your ads
can appear, including Google sites, websites that
partner with us, and other placements like mobile
phone apps

• There are three types of Google networks
• Search Network- Search engine, Google map
• Display Network- Google AdSense, partner sites,
  Gmail, Google finance etc
• Video Network- YouTube

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There are Six types of Network campaign

• Search Campaign Network - Ads in a "Search
  Network only campaign appear near
  Google search results.
• Display campaign Network - Display advertising
  is advertising on websites or apps or social
  media through banners or other ad formats made of
  text, images, flash, video, and audio.
• Search with Display Network - With this option
  you get the best of both worlds . Ads can show
  with search results on the Search Network, and in
  relevant placements within the Display Network.
• Shopping Campaign It helps promote your
  products by giving users detailed product
  information before they even click your ads.
• Video Campaign - When a viewer clicks the
  thumbnail for your ad, the video will play on its
  YouTube watch or channel page.
• Universal App Campaign - It allows us to
  advertise on some of Google's largest ad networks
  including search, display, YouTube, and the
  Google Play Store all while managing ads in the
  Google Ads platform.

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Google Add Copy or Format
Ad copy is a term that refers to the main text of
a clickable advertisement, whether it is a
contextual or a pay per click ad. Types listed
below
Format Description Main benefits
Text Words only. Maintain ads quickly and easily. Reach customers when they search on Google.
Responsive automatically adjust their size, appearance, and format to fit available ad spaces. Text or Image. Fits in any ad space available. as native ads, which boost your impact by blending into publishers websites
Image Static or Animated image Showcase  in a visual way
App promotion ads Drive app downloads and engagement with app promotion ads. Reach from Google, its partner websites and Google play. Ads will appear only on devices compatible with your content.
Video Video ads. Run standalone video ads or insert them in streaming video content. Deliver a rich and engaging experience to customers
Product Shopping ads It shows product details Show an ad featuring your product to people shopping online for that product or related products. 
Showcase Shopping ads An image and description that expands when clicked to show more products Show a Shopping ad to people who are researching where to buy rather than looking to buy a specific product.
Call-only ads Phone no is given in the title so that user can call them Drive phone calls to your business with ads that include your phone number.
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Ads format Vs Campaign type
Campaign type Text ad Image ad App promotion ad Shopping ad Dynamic Search Ad Video ad Call-only ad
Search Network with Display Select - Standard ? ? ? ? ? ? ?
Search Network with Display Select - All features ? ? ? ? ? ? ?
Search Network only - Call-only ? ? ? ? ? ? ?
Search Network only - Mobile app installs ? ? ? ? ? ? ?
Search Network only - Standard ? ? ? ? ? ? ?
Search Network only - All features ? ? ? ? ? ? ?
Search Network only - Dynamic search ads ? ? ? ? ? ? ?
Display Network only - All features ? ? ? ? ? ? ?
Display Network only - Marketing objectives gt Install your mobile app ? ? ? ? ? ? ?
Display Network only - Marketing objectives gt Buy on your website ? ? ? ? ? ? ?
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Bidding Type

• Automated
• This is the easiest way to bid. Set a daily
  budget and let AdWords adjust your CPC bids to
  bring you the most clicks possible within that
  budget.
• Manual
• Take full control of your CPC bids. Manual
  bidding lets you set bids at the ad group level,
  or for individual keywords or ad placements, so
  you know you're bidding just what you want for
  the clicks that mean the most to you.

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Google Ads Bidding Strategies
Choosing the right Google Ads bidding type and
implementing a solid strategy for adjusting bids
is critical to driving your ad costs down.

• Target CPA (Cost Per Acquisition) - if you want
  to optimize conversions
• Target ROAS (Return On Ad Spend) - Sales ad
  spend x 100 Target ROAS
• Maximize Conversions - Google will automatically
  run your bidding for
• Enhanced Cost Per Click (ECPC) - Smart Bidding.
   increase or decrease your bid amount based on
  the likelihood of driving the sale.
• Maximize Clicks - most clicks possible with your
  daily budge
• Manual CPC Bidding Set bids for different ad
  groups or placements on your own.
• Target Search Page Location -  Google
  automatically adjust your bids to always show
  your ads. Either on first page or top 4 positions
  on first page
• Target Outranking Share - You can choose a
  specific website or competitor that you want to
  outrank
• CPM Bidding - based on impressions. Display
  Network and YouTube campaigns.
• vCPM Bidding - setting your maximum costs on a
  viewable 1,000 impressions
• CPV Bidding (Cost Per View) - for video views or
  interactions. For video advertising.
• Target Impression Share Bidding Smart bidding.
  cheap keywords and brand awareness goals

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Remarketing
Remarketing is a clever way to connect with
visitors to your website who may not have made an
immediate purchase or enquiry.
Conversion
Conversion tracking is a powerful tool in AdWords
that lets you identify how well your ad campaign
is generating leads, sales, downloads, email
sign-ups, and other key actions for your
business. Types of Conversions

• Website track, purchase, form submission etc.
• App track, app, download
• Phone calls track calls

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Social Media Optimization

• Social media optimization is the use of a number
  of outlets and communities to generate publicity
  to increase the awareness of a product, service
  brand or event.
• It can give a great boost to your business. To
  draw maximum benefit out of Social Media, you
  need to set clear and well-defined business goals
  and objectives.

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Social Media Platforms
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SMO strategy

• Set measurable and achievable goals.
• Know you customers.
• Do Research market and trends.
• Explore more social networking platforms. Reflect
  your presence on all.
• Choose core topics related to your business. Use
  them in content.
• Set Social Engagement parameters.
• Plan your resource use.
• Track your results.

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SMO Key Concepts

• Aim for building reputation by depicting yourself
  as a trusted source or business.
• Encourage more engagement and sharing.
• Be an authorized name in your industry.
• Gear up originality.
• Keep it social.
• Master over your media platforms.
• Optimize every single point that hinders your
  efforts.

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Business Profile Creation
Create an impactful Business profile. Add a
well-defined persona and proficiency statement of
your business.

• Study competitors business profile, Analyze
  their strong points, and add them to yours.
• Add prominent features of your business that
  makes it stand out among others.
• Include the milestones achieved by your company.
• Add address and other details.
• Include data and statistics.
• List your renowned vendors.
• Add some keywords to it to get noticed by the web
  crawler.

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Brand Awareness
Brand awareness is a degree to which your brand
name is known. Brand name solidifies customers
trust. Promoting the brand name helps your
business grow. It helps you Increase your public
profile as well. All you need is to

• Choose right Social Media Channel for your
  business.
• Finalize a social content strategy.
• Make a strong content strategy.
• Participate in good conversation with your
  customers to let them feel more connected.
• Keep track of all key metrics like potential
  reach, conversation, share, links ,etc.

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Social Media Marketing

• Social Media is a platform that lets us
  participate in social networking. We can share
  our posts on various social media platforms to
  improve business visibility. Today it is the best
  source for news updates, marketing, education,
  and Entertainment.

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Business Profile Creation on Social Media

• Social Media Marketing can help you in branding
  your business. It helps you increase your public
  profile as well. All you need is to Choose right
  Social Media
• Channel for your business.
• Finalize a social content strategy.
• Make a strong content strategy.
• Participate in good conversation with your
  customers to let them feel more connected.
• Keep track of all key metrics like potential
  reach, conversation share, links, etc.

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Facebook Marketing

• The first and most obvious Facebook marketing
  tool for brands is Facebook Pages. A Page is the
  hub of information for your brand, be it a
  company, product, service, or even expert or
  celebrity. So when you get people to like your
  page, its a good idea to recommend they follow
  you and see your posts first.

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Twitter MarketingSome of the main ways
businesses use Twitter include

• Sharing information and content
• Driving engagement for promotional activities
• Interacting with consumers
• Networking
• Branding
• Reputation management

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LinkedIn Marketing
It is a business-oriented social networking
site. It allows users to create and customize
profiles and connect with people having similar
interest areas. Presently, it is the largest
platform assisting people with job opportunities.
Jobseekers can connect and follow hiring managers
and can update their profiles in a defined
fashion to get easily discovered. To market
through LinkedIn, you need to do the following

• Invite clients and vendors to follow and
  recommend your page.
• Launch a group that is related to your business.
  It can attract significant traffic.
• Reach your audience through targeted advertising.
• LinkedIn is a powerful social media tool. You
  just need to follow its policies and best
  practices.

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Email Marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer
could be considered email marketing.

• Tools
• MailChimp
• BENEFITS
• LOW COSTS
• REACH AN ALREADY ENGAGED AUDIENCE
• DELIVER TARGETED MESSAGES (Subscribers)
• DRIVE REVENUE (offers)
• EASY TO GET STARTED
• EASY TO MEASURE
• EASY TO SHARE
• REACH A GLOBAL AUDIENCE
• INSTANT IMPACT
• UNRIVALLED RETURN ON INVESTMENT

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Affiliate Marketing

• Affiliate marketing is a type of
  performance-based marketing in which a business
  rewards one or more affiliates for each visitor
  or customer brought by the affiliate's own
  marketing efforts. There are 3 Steps to Affiliate
  Marketing.
• 1. You recommend a product or service to your
  followers or friends
• 2. Your followers or friends click the affiliate
  link you sent or direct them to.
• 3. Your followers or friends purchase a product
  or service through the affiliate link and you get
  a commission from those purchases.

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Google Analytics

• Google Analytics is a web analytics service
  offered by Google that tracks and reports website
  traffic, currently as a platform inside the
  Google Marketing Platform brand. 

9 Awesome Things You Can Do With Google Analytics
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1. See your most important analytics data first
   (Dashboards)
2. Find out which online campaigns bring the most
   traffic and conversions.
3. Determine where your best visitors are located.
4. Learn what people are searching for on your site.
5. Visualize what people click on the most.
6. Uncover your top content.
7.  Identify your worst performing pages.
8. Determine where people abandon the shopping cart.
9. Discover if you need a mobile site.

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Google Analytics Reports
Reporting features in Google Analytics are
currently broken up into five distinct sections

• Real-Time - real-time reporting gives you data on
  what real users are doing right now. For
  instance, what pages they are viewing, their
  session history, referral traffic, keywords, and
  more
• Audience It packs all of the data you need in
  regards to your audience. In the audience
  overview, you will see data on demographics,
  sessions (traffic), pageviews and more
• Acquisition It give you data sets on how you
  acquire new site traffic. helps you to analyze
  what sources your traffic comes from.
• Behavior - The behavior overview gives you
  essential data on how your traffic behaves on
  site. But the real gems are hidden in reports
  like Behavior flow. A report that shows you
  common behavioral trends on your website from A
  to B to C.
• Conversions - Conversion reporting gives you
  information on where, when, and why people
  convert on your website. A conversion can be
  anything you want it to be in Analytics
  completing a form, buying a product, or signing
  up for an email list.

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Growth Hacking
It is a process of rapid experimentation across
marketing channels and product development to
identify the most efficient ways to grow a
business. Growth Hacking is more of Mindset than
Toolset. Growth hacking refers to a set of both
conventional and unconventional marketing
experiments that lead to growth of a business. It
can be achieved by following steps

• Use analytics data
• Implement customer life cycle
• Continuous improvement
• Quick replies

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ORM(Online Reputation Management)
 Its techniques and strategies ensure that people
find the right materials when they look for you
on the Internet. It is the act of monitoring,
addressing or mitigating SERPs (search engine
result pages) or mentions in online media and Web
content. It is of great importance to companies
to monitor how someone or something is perceived
based on an internet search.

• How to do it
• Clean up your current situation
• Registering your name as a domain
• Secure your name across all social platforms
• Publish regular content
• Get active on social media
• Claim and verify your Google listing
• Manage online reviews

• Google alerts tool
• https//www.social-searcher.com/social-mention/
• Trackur
• Etc

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Contact us

• Website https//www.victoriousdigital.in/
• Contact Us
• Office No -102, 24, 1st Floor, Princeton Plaza,
  Above Chitale Bandhu, Near Garware Bridge, Deccan
  Gymkhana, Pune 411004
• Mobile No 9545022110

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Thank you
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