Top 6 Instagram Hashtags Strategies to Boost Audience

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Top 6 Instagram Hashtags Strategies to Boost
Audience
While talking about social media marketing
strategies for Instagram it is a must that we
focus on Instagram hashtags strategies to boost
the audience. But first, what is a
hashtag? Hashtag or pound symbol () used
preceding relevant keyword on social media helps
categorize that content or tweet (in case of
Twitter) to show up easily in searches. FACT Did
you know that the sign "" isn't officially
called a hashtag? It is called Octothorpe. Hashtag
inventor Chris Messina never imagined the symbol
would be so popular on social media when he first
proposed to use it on Twitter to tag topics for
micro blogging network. Hashtags play a key role
in moulding Instagram strategy for users. If
utilized correctly, they can get you millions of
views for your posts and your brand will be seen
by more people who may be interested in your
products or services. When used excessively with
no focus, it may also harm your credibility in
the form of annoyed followers who were misled to
an unwanted post through irrelevant hashtags. It
can also lead to a penalty by the Instagram
algorithm
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1. What are Instagram Hashtags? Hashtags are
label for contents that help people interested in
a certain topic to find content on it. Wikipedia
says A hashtag is a metadata tag that is
prefaced by the hash symbol, . Since 2010,
hashtags have undergone many changes. If you want
a new and fresh audience to view your posts on
Instagram use the most relevant and targeted
tags in your posts and stories. It will get you
engagement, followers, and increased customers
for your business. Hashtags are nothing but a
combination of letters, words, numbers, and/or
emoji preceded by . They are clickable
so, clicking on them or conducting a search will
get to a page showing all posts under that
hashtag in particular. Hashtags organize and
categorize photos and videos to make them visible
on the corresponding hashtag page. Types of
Hashtags A thorough understanding of various
types of hashtags will help identify how to use
Instagram hashtags for a particular audience.
This is mandatory while developing an effective
Instagram hashtag strategy.
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Types of Hashtags A thorough understanding of
various types of hashtags will help identify how
to use Instagram hashtags for a particular
audience. This is mandatory while developing an
effective Instagram hashtag strategy. gt
Community tags e.g. traveldestinations gt
Product or service e.g. fashionapperals, gt
Niche-based hashtags like travelphotography, gt
Instagram communities of industry like
foodiesoninstagram, gt Special seasons or days
like independenceday, gt Location-based
Hashtags like NYCcronicals, gt Location-based
Hashtags like NYCcronicals, gt Daily Hashtags,
like moodymonday, gt A phrase-based hashtag
like swaginthecity, gt Hashtags with acronyms,
like qotd ootd (outfit of the day) gt Branded
tags are unique to a company and include company
or products name e.g. abkdigtial gt Campaign
Hashtags are short-term and run for few days, or
a season e.g. christmas2021sale gt
High-density hashtags have a lot of posts (100K)
means competition and ranking issue but a massive
audience gt Low-density hashtags have lower
competition and are easier to rank to the Top
Posts Small tight-knit community
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Coffee, Dress, Shoes
Instagood, Instadaily, Instalike
INFOBOX5
2. How and why do we need to use hashtags for
Instagram? Hashtags help in outreach and
expansion of targeted audience. Using hashtags in
Insta Stories make it visible in the relevant
hash-tagged story, and on the hashtag page. How
to use Instagram Hashtags as part of your digital
marketing strategy is entirely up to you. Adding
relevant hashtags gives the content added
advantage to get discovered by new or targeted
audiences. If the hashtag is popular enough,
there will be a collection of tagged stories in
the search results.
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Depending on the exposure you are seeking for
your brand/service, you can choose broad hashtags
to get the crowd like, foodies which may have
millions of posts, and then narrow down to
bakeacake, brownies, brandname, and so on.
These are focused on your posts and have a
specific audience that will be interested in
them. These hashtags may have lesser posts but
will keep getting you views and likes for a
longer period 3. How many hashtags can I use on
Instagram? You can use up to 30 hashtags in a
post! Does it mean you want to use that many? Can
you come up with so many relevant hashtags for a
single post? The answer is YES and NO. Most
people use 5 to 10 hashtags and some use 20! Some
businesses feel they need to utilize all 30 that
they can. This depends on personal choice at the
risk of spamming. People follow hashtags, and
this means they can see any hash-tagged post even
if they do not follow the author which helps
build community online. This means you have to
use them strategically to increase your reach and
audience with consistency. A proper social media
marketing strategy for Instagram, crafted by a
trusted digital marketing agency will give a
positive boost to your brand. For more in-depth
information on various digital marketing topic
please go through our blogs on digital marketing
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4. Instagram Hashtags Strategy to Boost
Audience Like any social media marketing
campaign, Instagram also needs properly focused
strategies to target the correct audience and
increase the viewers and followers in
general. Any Instagram post with a hashtag gains
more than a 12 increase in engagement compared
to that without any. Here we give you 6 Instagram
hashtags strategies that will help your brand
grow.
LATEST INSTAGRAM MARKETING STRATEGIES HASHTAGS
Use a brand hashtag Identify trending Create
event hashtags
Use up to 30
hashtags (use search) to use in captions
Ohashtags per post
in captions
Use only relevant
Hashtags
Be specific
Use tags to
contain
hashtags - don t spam only alphanumeric relevant
in your hashtags mention followers
characters
INDIA USA MEXICO DENMARK
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4.1. Do proper research on Hashtags gt
Hashtagging is not just adding tags in front of
words, it is more of an understanding of how the
process works. The art of hashtags needs
research. gt Use online tools and Instagram
hashtag generators such as Ingramer, All Hashtag,
etc that generate relevant and popular
hashtags. gt You may also search for hashtag
ideas in Instagram search bar to see what's
trending. Alternatively, do a competitor
analysis. gt Search what your targeted audience
is looking at and what type of hashtags are they
following. gt Get inspired from other
influencers and add your creativity to content in
terms of picture ideas etc. TIP Use professional
tools wherever possible to identify the
best-suited tags for your content. Some high
ranking tools are Hashtagify, Keyhole, RiteTag,
Trendsmap, Ingramer 4.2. Do not cram your post
with hashtags gt Hashtags may seem like your
ticket to getting millions of followers with a
handful of posts. gt Well, it does not work
that way. Going overboard with hashtags will only
lead to spamming and ultimately getting your
account blocked as a fake user. gt Crafting a
sharp Instagram hashtags strategy will make you
picky about hashtags that generate views for your
brand. gt Use super effective 10 to 15 hashtags
to get you better results as found in a survey.
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4.3. Create innovative hashtag
campaigns Hashtags are very robust. You can
create your own branded hashtags to promote your
business. Build an entire campaign with an
innovative hashtag idea! This elevates your brand
to a new level if done creatively and engagingly.
Generate ideas on how to get your followers to
use your hashtag to spread brand awareness among
other Instagrammers. Build giveaways around
branded hashtags because everyone loves free
stuff! 4.4. Keep consistency in Hashtags Avoid
using overly popular hashtags because that way
your posts will get lost in an avalanche of other
hashtagged posts. Note down the most targeted and
well-researched few which can be reused. For
instance, use five on-brand hashtags, and also
add five that are relevant to the picture or
video you are sharing. If an irrelevant post pops
up while someone is exploring a hashtag then your
brand will receive negative publicity. TIP Find
out the best five brands in your niche, and you
can share their success directly by using the
same industry-specific hashtags that they use.
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4.5. Use Specific Daily Hashtags gt Daily
hashtags add a flair to the daily interaction
with your audience by keeping them engaged with
the content and building a long-term relationship
with them. gt Some examples of the same are gt
MondayBlues, MotivationalMonday gt
TuesdayTip, TuesdayTunes gt WednesdayWisdom,
WednesdayWorkout gt ThrowbackThursday, TBT gt
FridayFact, FridayFun gt SaturdayNight,
SelfieSaturday gt SundayFunday,
SundayBrunch 4.6. Hiding your Hashtags How
would cramped captions look? Not too attractive
right? So if you want readers to focus on
well-written content you need to downplay the
appearance of , since may give a cluttered or
spammy look. You can hide hashtags in
captions After writing the caption put a period,
hit enter ensuring there is no space after the
last period. Enter one punctuation, then hit
Return again and repeat four times. Then, enter
the hashtags after the last line to hide it. Hide
hashtags in comments Post the content as usual
leaving hashtags out of the caption. After
publishing, enter the hashtags in the "Add a
comment..." box, and "Post." After other comments
are added your hashtags won't be visible to all.
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5. Summary A well-defined Instagram Hashtag
strategy will gain reputation and authenticity
for your brand and will build trust in the
audience when they see only relevant content
tagged with your hashtags. Use industry-specific
and relevant hashtags only as it will make you an
authentic user. While using hashtags is most
ethical, for the sake of aesthetic feel, we can
hide them in captions, comments, and posts. This
will help you not look desperate. Hashtags are
the key to success on Instagram. Use them
strategically to focus on your target audience
and see your followers increase. Overdose of
hashtags can lead to spamming your post, but the
same number of well-planned and researched
hashtags will make you stand out in the crowd and
increase your audience reach.
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