Best digital marketing courses

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KEYNOTE PRESENTATION
MAXIMIZING YOUR SOCIAL MEDIA MARKETING
Market
Trends
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SETTING SOCIAL MEDIA GOALS
ALIGN WITH BUSINESS OBJECTIVES
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Increase brand awareness, drive website traffic,
generate leads, boost sales. Develop SMART goals
Specific, Measurable, Attainable, Relevant,
Time-bound
DEVELOP MEASURABLE TARGETS
AWARENESS, TRAFFIC, LEAD GENERATION, SALES
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Increase Instagram followers by 25 in next 6
months Track progress against goals. Use social
media analytics tools, Consistently measure and
refine strategy
Key performance indicators (KPIs), Engagement
Likes, comments, shares, Reach Impressions,
follower growth, Traffic Clicks to
website/landing pages, Leads Form submissions,
sales inquiries, Sales Revenue from social
channels
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IDENTIFYING YOUR TARGET AUDIENCE
AUDIENCE PERSONAS
DEMOGRAPHICS
Develop representative profiles capturing
demographics, pain points and goals.
Research key demographics like age, gender,
interests and behaviors
RELEVANT PLATFORM
KEYWORD
Look at industry/keyword search data, and
competitor data
Select the most relevant social networks based on
where your target audience
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CREATING A CONTENT STRATEGY
CONTENT PILLARS TOPICS
POSTING SCHEDULE
MIX OF CONTENT TYPES
Incorporate a variety of formats like short-form
videos, photos/graphics, blog articles. Different
styles of content work well on particular
networks, can accomplish different goals from
awareness to engagement and clicks.
Creating a consistent schedule helps build an
active presence. Use a content calendar to plan
themes and types of posts in advance. This can
range from multiple daily posts to weekly updates
on different platforms.
Define the overarching content themes and
specific topics you want to focus on in your
social media posts. These should align with your
products/services and what will be most valuable,
engaging and relevant to your target audience
personas.
CONTENT STRATEGY
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FACEBOOK MARKETING

• Optimize your Facebook business page
• Create engaging organic posts
• Share content across Facebook family of apps
• Run contests and promotions
• Partner with Facebook influencers
• Try different ad placement options

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INSTAGRAM MARKETING

• Visual, mobile-focused platform
• Leverage Instagram Stories
• Partner with influencers/brand ambassadors
• Engage your audience through comments
• Analyze performance and top content

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Create engaging, valuable tweets
TWITTER MARKETING
Leverage Twitter threads
Use Twitter Lists strategically

• Craft content that entertains, educates, or
  provides news. Include images, links, hashtags,
  handles. Keep it scalable. Tweet regularly.
• Use threads to tell a story or go more in-depth.
  Add multimedia, links, profiles. Makes content
  stand out in the feed.
• Target users with Promoted Tweets and Accounts.
  Tailor messaging, have call-to-action buttons.
  Measure engagement, site traffic.

Run Twitter ad campaigns
Partner with Twitter influencers
POST TWITTER POLLS AND QUOTES
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MEASURING SUCCESS WITH ANALYTICS
Use in-built insights tools
Key metrics

• Establish clear engagement, reach, and conversion
  goals to evaluate against. Set targets for
  followers, likes, shares, comments etc.
• Review analytics on each piece of content to
  identify your best performing. Determine optimal
  post types, topics, formats, and timing.

Analyze performance by post and asset
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SOCIAL MEDIA MARKETING TIPS
OPTIMIZE PROFILES
RESPOND
Craft an attractive, branded profile photo and
cover image that represent your business.
Build relationships by consistently replying to
followers who comment.
CROSS-PROMOTE
CONTESTS
When you publish new blog posts, videos, etc.
share that content across your social platforms.
Consider prize incentives like product giveaways,
vouchers or shout-outs.
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KEY TAKEAWAYS

• Social media marketing is a powerful tool for
  businesses of all sizes.
• Set clear goals aligned with your overall
  marketing objectives
• Get to know your target audience to choose the
  right platforms
• Leverage features of top platforms Facebook,
  Instagram, Twitter
• View social media as part of an integrated
  digital marketing approach

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DIGITAL MARKETING
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