Why are some of the vanity metrics that are important in digital marketing ad campaigns?

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• Why are some of the vanity metrics that are
  important in digital marketing ad campaigns?
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• We heard a lot about google analytics and
  we know how accurate its metrics are. Google
  Analytics is a tool that helps us get
  insights about any campaign through previous
  data. It then gives us stats and numbers
  through which we can get an approximate
  idea about our campaign. The results or
  stats are measured in two ways one is
  vanity and another one is actionable
  metrics. Many times google analytics is done
  to check an approximate ROI percentage. For
  any ad campaign to run successfully many factors
  are involved, some are quantitative factors
  - the ones that can be counted and some
  are qualitative factors- the ones that
  cannot be counted. The qualitative factors are
  called vanity metrics.
• Many brands and surprisingly digital
  marketers also sometimes oversee the vanity
  metrics as they don't show figures or
  quantifiers. However, this approach is wrong
  and leads to a massive misleading campaign.
  A digital marketing company in Hyderabad
  knows the vitality and acknowledges all
  the vanity metrics as it is connected to
  the hike of actionable metrics. Let me tell
  you some of the important and integral vanity
  metrics that shouldn't be ignored by digital
  marketers.
• Sudden traffic wave on the website If
  digital marketers observe a sudden increase in
  the number of people visiting the website, it
  shouldn't be ignored. It is a great sign
  that the ad campaign running is effective
  and people are enticing with it to land on
  a brand's website. It is a great sign
  in terms of actionable metrics as this traffic
  later becomes our customers and contributes to
  the ROI of the brand.
• Social media insights Social media is the
  strongest weapon for digital marketers and
  brands associated with the digital model of
  marketing. Social media insights, increase in
  the followers, increase in the engagement
  rate, and a lot more. All of these are to
  be kept a keen eye on and ignore just
  because they aren't quantifiers. These are
  factors that lead to an increase in
  actionable metrics, ROI, and success of an ad
  campaign.
• New leads New inquiries, new followers, or
  new subscribers- all of these are the result
  of a successful ad campaign. The addition
  of new viewers or followers is a great
  way to make a brand community. Having a
  strong and

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concrete brand community leads to heavy sales
and more prom ising followers and buyers.