Measuring the Success of Healthcare Digital Marketing Performance

1
Measuring the Success of Healthcare Digital
Marketing Performance
2
This presentation will teach you how to measure
the success of your healthcare digital marketing
campaigns. Learn what metrics are important, and
how to track them!
3

• Patient Acquisition Cost

Patient Acquisition Cost (PAC) is a metric that
measures the cost of acquiring new patients.
4

• Conversion Rates

Conversion rates measure marketing effectiveness
by looking at how often people who come to your
website or mobile app take the action you want
them to.
5

• Online Engagement Rate

The online engagement rate is a marketing
effectiveness metric of how often visitors are
engaged with your digital channels by downloading
information, signing up for your email lists,
visiting certain pages on your website, and more.
6

• Click-Through Rate

Click-through rate (CTR) measures how effective
your marketing is by clarifying how often people
who see your ad click on it.
7

• Website Traffic

Website traffic is the total number of unique
website visitors over a certain period.
8
If you are struggling to pull in patients for
consultations and book weight-loss surgeries,
allow Bariatric Audience to help. We offer
comprehensive bariatric digital marketing
packages that drive more patients to your
bariatric practice. Click to know more!
9
Contact Us
888 271 8344
Atlanta, GA
jeff_at_Bariatricaudience.com
Bariatricaudience.com