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Top 10 Key Differences Between Traditional
Marketing and Digital Marketing
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Traditional Marketing , as the term
implies ,we often go traditional for marketing .
It can be referred to any type of promotion,
advertising or campaign that has been in use by
any business for years, and that has a proven
success rate. Communication through traditional
marketing might include tangible items such as
business cards, printed ads in newspapers or
magazines. It can also include word of mouth,
distributing pamphlets, banners, posters,
commercials on TV and radio, billboards and
brochures. Thus the communication becomes a
one-way communication.
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But the most updated and advanced version
of marketing is the Digital Marketing .The world
of digital marketing continues to evolve and as
long as technology continues to advance, digital
marketing will as well. Products or services
marketed through digital technologies, mobile
phones, and displays, advertising is a part of
digital marketing. This process of the marketing
implies particularly on the internet or on any of
the trending social media platforms. It is
completely automated and efficient.
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For carrying out, this strategy the
methods include not only internet or any social
media platform but also methods like the Search
Engine Optimization (SEO), Search Engine
Marketing (SEM), Pay Per Click management (PPC),
mobile marketing, email marketing, and e-commerce
marketing. Its examples include websites, social
media mentions, YouTube videos, and banner ads.
However, it is considered a form of inbound
marketing and its goal is for people to find you..
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People may search online or find your business
on a social network or by reading content that
has been published online such as a blog or an
article. The more they see you or your content,
the more familiar they will become with your
brand . There can be a direct contact between the
audience and the business which means that the
business can get valuable consumer feedback. Thus
the communication through digital marketing is
two-way communication.
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What are the major differences between
Traditional and Digital Marketing?
People are accustomed to traditional
marketing because of its longevity. Finding ads
in magazines and newspapers, or reading
billboards are still familiar activities and
people still do them all the time. It is anything
except digital means to brand your product or
services. Using this strategy you can easily
reach your target local audience. For example,
playing a radio ad in one location your city or
region.
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The materials that are used for traditional
marketing can be kept that is the audience can
have a hard copy of materials of which they can
read or browse through over and over again.
Promoting products or services through
traditional marketing can be easily understood by
most people because they are already exposed to
this kind of strategy.
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But Digital Marketing is more
advantageous than traditional marketing. You can
target a local audience, and also an
international one. The audience can choose how
they want to receive your content that is one
person may like to read a blog post, another
person may like to watch a YouTube video.
Traditional marketing doesnt give the audience a
choice. Traditional marketing has a very little
interaction between the medium used and the
customers. It is more of providing information to
the public that the brand exists with the hope of
these people patronizing the brand.
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That is, the goal of reaching people is
low since it involves limited audience. But
Digital marketing is a very interactive means of
reaching an audience with the use of social media
networks. In fact, interaction is encouraged. You
can encourage your clients and followers to take
action, visit your website, read about your
products and services, rate them, buy them and
provide feedback which is visible to your
market. Learn How to Develop your own Strategy
for Digital Marketing 
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Carrying out Traditional Marketing is costly
since it includes promotion of your products or
services through hard copies that is the printed
materials or advertising on the radio or tv
channels . You also need to hire people to
distribute your printed materials for advertising
for that particular products or services. Also
carrying out campaigns and using banners and bill
boards also cost money. But Digital marketing is
cost-efficient. Though some invest on paid ads
online however, the cost is still cheaper
compared to traditional marketing.
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Tracking results in Traditional marketing
strategy cannot be easily measured since it
involves one- way communication . For example
carrying out campaign wherein all the campaigns
may not be successful. Also the time required for
this kind of strategy is more since it normally
requires a longer period of time to test. But
the benefit of using digital marketing is that
the results are much easier to measure for
example a digital campaign can reach an infinite
audience, that is it is possible to tailor a
digital campaign to reach a local audience but it
can also be used on the web and reach the entire
globe when appropriate. It provides real time
tracking of what works and what does not work so
that one can optimize the efforts.
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The Return on Investment (ROI) is also low using
traditional marketing because you never know
where you stood in terms of ROI, that is when you
use broadcast and print unless you had good
analytics . Though it involves more conservative
methods and is slow, it consists of efficient
practices. Whereas digital marketing not only use
metrics to assess ROI but also uses it to improve
ROI. So, you can predict your returns, and also
you can have the information necessary to
prioritize your marketing efforts, which improves
ROI.
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A Balance Between Traditional and Digital
Marketing Though the world has transitioned into
digital environment our traditional marketing
methods support our digital marketing efforts.
The two do not operate in exclusion from each
other. But we only use hard copy marketing
materials to further strengthen a relationship
with a client. Even though traditional marketing
is as important as digital marketing, it is
diminishing in our digitally based world. For
todays businesses, it is necessary to have a
website and use the web as a means to interact
with their consumer base. There are some
successful traditional marketing strategies but
we need to take an advantage of digital marketing
so as to keep up in todays world.
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Traditional Marketing  Digital Marketing
People Reach Low High
User Target No Yes
Cost High Low
Return on Investment (ROI) Low High
Tracking No Yes

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People Reach (Internet) Without internet With internet
Communication One way Two way
Target market Message may not hit target market Due to analytical data message hit target market
Ad Static and unchangeable Dynamic and can be revised
Focus Business Profit User satisfaction business profit
Value vs Advertising Try to increase sales with their ad posts Provide value to audience
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Digital Dnyan Academy- Digital Marketing Courses
Pune Location  Kothrud Address  Shop No.4 ,
Kumar Millenium Beside, Rajashri Shahu Bank, Shiv
Thirth Nagar, Paud Road , Kothrud, Pune,
Maharashtra 411038
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