Should You Use The Google Disavow Tool? - Jain Technosoft

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Googles Link Disavow Tool, which is a tool that
helps publishers tell Google that they dont
want certain links from external sites to be
considered as part of Googles system of
counting links to rank web sites, was launched
way back in 2012. That was a time when the
Penguin link-spam update was very new, and
Manual Actions were a routine.
Whenever a website would be working with a less
reputed agency on link building, it would
receive a message from Google, along with having
a part or all of their site disappearing from
SERPs. At that time, the Disavow Tool was used
to fix the issue. But, todays SEO ecosystem is
completely different! While earlier, you would
be notified about the penalties for link building
tactics, today you dont get a Manual Action.
This means that you have no way of knowing
whether your traffic-drop is because of some
link-based reason, or something else. Then, the
question that arises here is that, in this
divergent landscape, is the Disavow Tool still
useful? Is the Disavow Tool still useful? If
youre experiencing a big traffic drop, but you
dont have a Manual Action, should you opt for
disavowing? If you ask Google, itll say that
as compared to
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earlier time, the search engine giant is now too
intelligent to penalize any bad links itd
rather just ignore them. But, does that mean you
dont even consider whether your links are the
cause of the traffic drop? Certainly not. When
you notice a traffic drop, you want to probably
cover your bases and try everything that might
possibly work. Then, one of the first things you
would do is consider your backlink portfolio. If
your backlinks seem suspicious, its certain that
you want to disavow them. However, if you are
highly reliant on these links, you want to
understand that the Disavow Tool will wipe them
out, which means that youll have to replace the
links with some hard-earned legitimate
equivalents. The pros and cons of using the
Disavow Tool As you can see above, the Disavow
Tool is still in use, and can certainly still
help. However, just like everything else, this
tool too has its own set of pros and cons. As we
have already mentioned, the Disavow tool can help
you get rid of bad links, while also having you
to lose out on some links that you may be heavily
reliant on. But, the benefits and losses dont
end here. One benefit of using the Disavow Tool
is that you may see certain improvements, but you
also need to keep in mind every other change
happening in the Google space that may affect
your improvements, such as the algorithm
updates, offline marketing initiatives,
competitor changes, etc. Now, considering the
risks, one of the biggest ones is that you dont
know which of your links are doing more harm than
good. Further, if youre actually engaged in bad
link building practices, the tool will help
google to profile the links you build as bad,
which will make it even more difficult for you
to succeed on your next project. To conclude,
wed say that you may use the Disavow Tool, but
well advice you to use it scarcely, and also
with caution, whenever you do! Further, you can
always rely on professional SEO services in India
to help you with not only the links, but every
other aspect of website optimization, so that you
arent a victim of penalties in the
future. For more information, visit
https//www.jaintechnosoft.com/