5 SEO Tips For SaaS-Based Companies For The Year 2021 - Jain Technosoft

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5 SEO Tips For SaaS-Based Companies For The Year
2021 - Jain Technosoft If youre a company
operating in the SaaS industry, your business
certainly thrives on digital marketing to acquire
new customers, which means constant SEO efforts
are more than just important for you! After all,
the success of your SaaS business depends on
getting potential customers and re-emphasizing
your unique services to them, which can hardly
be brought about without some stern SEO measures.
But remember, SEO for SaaS companies is a lot
different that what is required by other types
of businesses. Thats because the sales cycle in
SaaS business is faster, making it difficult to
be able to nurture potential customers. SaaS
lead generation is also a big issue here. But,
if you take the right steps in the right
direction, you should be able to smell the fruit
of success. And, were here to help you with
just that!
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Technical SEO First and foremost, you need to
focus your efforts on building the right
technical SEO strategies, which includes three
most important factors a fast loading website,
a secured and reliable website, and a
mobile-responsive website. Any negative impact in
any of these three areas, youre certainly going
down the rankings. Content SEO Next comes
content SEO. High quality content is of utmost
important for SaaS businesses. Highly relevant
and valuable content that brings up all the
required information and solves queries in the
customers minds can help increase your customer
base, which will in turn impress Google. But,
this is not a one-time thing. Simply publishing
great content once is not enough. You need to
update your content regularly to keep yourself up
against the millions of blog posts being
published across the world every single day.
But, while you do so, dont forget that youre
not there to impress only the customers you
want to impress Google too. So, make sure your
content is always optimized for Googles latest
algorithms at all times. User experience
metrics Customers are of high importance for
every SaaS business, meaning user experience is
a must. And, to make it even more difficult,
Googles RankBrain algorithm can determine
whether a search result is essential to a user
or not. To be able to stand up to the customers
as well as Googles algorithms, there are three
primary user experience metrics that you need to
focus on the click through rate, the bounce
rate, and the on-page time. Higher click-through
rates and longer on-page times suggest quality and
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relevancy, while higher bounce rates mean a big
disaster for your business. Backlinks Backlinks
were, and are still important. So, when an
authoritative website links to your SaaS
website, Google perceives it as a highly
relevant site. Thus, in order to be able to have
a good impression on Google, you need to have
good websites link to you. Its less about the
quantity of links, and more about the quality
now. Google checks for not the number of links
to your site, but instead, the kinds of websites
linking to your site, whether relevant and
related to your keywords and niche. Social
sharing Although social shares are not directly a
ranking signal yet they say a lot. When more and
more people share your website, you have a
higher chance of acquiring good links, which
means again better linking. Getting social
shares also proves to Google that you are
relevant and popular among users thus making a
positive impact on your ranking. With these
simple 5 tips, you can certainly boost up your
brand image in the eyes of both Google and the
users. So, use these tips and boost your website
traffic, while increasing your customer base,
and ranking too. Also, you can always hire SEO
experts in India to help grow your customer base
through even better SEO strategies tailored
specifically for your company. With the help fo
such experts, you can effectively carry out such
optimization tasks and help your business
succeed even better.
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