Title: How To Use Organic Search As An Invaluable Business Intelligence Tool - Jain Technosoft
1How To Rank When You Dont Have A Physical
Business Location? - Jain Technosoft With the
pandemic having spread its reach across every
nook and corner of the world, people have
gradually shifted to more work- from-home
activities. People are doing their jobs from
home others have taken their business online.
While employees have not much to worry about,
there are these entrepreneurs who have gone
online, with no physical business location, and
are now wondering how they should be doing local
SEO.
Is local SEO possible? If youve lost hope, the
good news is that there are local marketing
possibilities for almost every business type,
even for those without a physical location.
However, there should be a pathway to follow,
which is decided upon how the brand operates. So,
whats your business type Service Area
Business, home-based business, or virtual
business? Service Area Business Home services
like housekeeping, plumbing, electrical
services, etc. fall under this category, which
2- may not have a physical address, but requires to
serve nearby customers at their location. - Home-based business For a home-based business,
the physical location is certainly your home
but the services you provide may be either
bringing your customers to your location, or you
going to offer the same to their location.
However, your address is certainly your home,
and not a perfect commercial address. - Virtual business Virtual business is when
youre conducting your business through phone,
internet, and other remote means just like an
eCommerce business. This is when no customer will
need to come to your location they just contact
you through remote methodologies and you have
their products delivered to their place. This
way you can reach not only your own locality, but
other areas and cities too. - Local SEO for Service Area Businesses
- Google updated its guidelines this year to create
more favourable scenarios for Service Area
Businesses. Theres a lot that goes into
understanding the guidelines, but well list some
of the most important points for you here. - First, you must make in-person contact of some
kind with your customers to be eligible for a
Google My Business listing (obviously, keeping
in mind the social distancing factor while were
living amidst the pandemic). - Second, you need to provide an address to Google,
whether it is your home address, warehouse
location, or any other facility.
3- You may not want customers to visit them, but
Google needs to know and the search engine
certainly gives you the option to - hide your address from the public.
- You need to enter the postal codes or cities to
show where you serve but these places must not
exceed more than two hours of driving distance
from where your business is based. - If you want to cater to further areas, you can
have more than one listing, provided there are
separately staffed locations for such situations
with non-overlapping service areas. And, youd
want to have separate phone numbers for every
listing. - Local SEO for home-based businesses
- Because home-based businesses may require certain
customers to visit their location, you need to
list a location here that is visible to the
public, unlike in the case of Service Area
Businesses. For such businesses, theyll have to
market themselves just like a brick-and-mortar
business would do. - Youll need to put up operational hours so that
customers know when they can approach you, and
when not. - When your business never requires customers to
visit you instead you visit them at their
place, you need to hide your address from the
public. But, you need to put up your address and
a service area only for Google to know. - Local SEO for virtual businesses
- A virtual business is generally ineligible for a
Google My Business listing because theres no
physical address and you offer zero in- person
service. So, youll have to instead compete for
organic
4rankings with the content you publish and the
links you earn to boost the Page Authority of
the content. You can also compete for
Google Ads
paid visibility via
(https//www.jaintechnosoft.com/blog/do-not- commi
t-these-deadly-google-ads-mistakes) with location
targeting in areas that are important to you. We
think youll need to hire the best SEO services
in India to help you here. Note One exception
for a virtual business is that you may qualify
for a Google My Business listing, provided you
have a staffed headquarter that needs to be
found, not by customers, but by associates like
B2B partners. What you should never do! Whether
you are a service area business, home-based
business, or virtual business, there are certain
things that not any business should do. So now
that you know what you have to do, depending
upon your business type, lets also help you know
what you dont have to do, irrespective of the
business type youre conducting. ? Never set up
PO Boxes or unstaffed virtual offices to fake
your location. ? Never set up listings for
vacation homes, empty properties, or sample
homes. ? Never set up locations via the houses of
friends, relatives, or staff to fake multiple
locations. ? Last but not the least, never ever
engage in violating any of Googles
guidelines! There! Youre now ready to come up
with a strategy for the local SEO of your
business. Heres wishing you All the best for
an upbeat future of your business!
5For more Information https//www.jaintechnosoft.c
om/