Integrated Marketing Courses Online

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WELCOME TO
www.talentedge.com Integrated Marketing Courses
Online
For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/iim-luck
now/integrated-marketing-strategy-course/
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Integrated Marketing Courses Online

• The longevity of a business depends highly on its
  marketing strategies, so does the success of a
  product. Marketing itself, has evolved and
  embraced technology. It has become ever more
  important to understand the expanse of its
  impact, how to bring the customer perspective
  into every business decision and the techniques
  where marketing tools and concepts are being
  deployed.

For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/iim-luck
now/integrated-marketing-strategy-course/
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Integrated Marketing Courses Online

• The Executive Program in Marketing Strategy from
  IIM Lucknow is an extensive course that takes you
  through the marketing ecosystem covering various
  aspects like consumer behavior, product brand,
  digital marketing, channel management and the
  other essential components of marketing as a
  function.

For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/iim-luckno
w/integrated-marketing-strategy-course/
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Integrated Marketing Courses Online
For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/iim-luckn
ow/integrated-marketing-strategy-course/
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Syllabus

• Introduction to Marketing
• Scanning the Marketing Environment
• Marketing Research
• Competitive Environment Analysis
• Segmenting, Targeting and Positioning
• Consumer and Business Buying Behaviour
• Organizational Marketing (B2B)
• Product Management
• Integrated Marketing Communications
  Advertising/PR/Sales Promotion
• Brand Management
• Personal Selling and Sales Force Management
  (Including sales force automation)
• Designing and Managing Distribution Channels

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Eligibility Education

• For Indian Participants Graduates (1023) or
  Diploma Holders (only 1023) from a recognized
  university (UGC/AICTE/DEC/AIU/State Government)
  in any discipline with minimum 50 marks
• For International Participants Graduation or
  equivalent degree from any recognized University
  or Institution in their respective country
• Proficiency in English, spoken written is
  mandatory

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Faculty
Marketing Management at Indian Institute of
Management (IIM), Lucknow, India.
Professor, Marketing at IIM Lucknow
For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/iim-luckn
ow/integrated-marketing-strategy-course/
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Certification
Post the payment of all due fees and upon
satisfying the requisite attendance criteria of
75 clearing the evaluation criteria with a
Cumulative Overall Percentage of Marks (COPM) of
50 or more, participants will be awarded a
certificate of completion issued by IIM Lucknow.
Participants who are unable to clear the
evaluation criteria but have the requisite
attendance, will be awarded a certificate of
participation by IIM Lucknow.
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University Partner
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Talentedge Way
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More detail about the Integrated Marketing
Courses Online
Enquiries and Customer Support - Email Id
enquiry.dtd_at_talentedge.in Contact No
91-8376000600
For Degree Courses -Contact No 91-22-42193227
For more info https//talentedge.com/i
im-lucknow/integrated-marketing-strategy-course/
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