VISUAL CONTENT MARKETING

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" I KNOWLEDGE FACTORY "
VISUAL CONTENT MARKETING
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WHAT IS VISUAL CONTENT MARKETING?
It is the form of content marketing that uses
visual elements like images, gifs, infographics,
videos etc, to convey information to the users.
Extensively used in social media channels like
Facebook, Twitter, Instagram etc, it serves as a
powerful medium to connect instantly with the
audiences. Adding a visual marketing plan into
your social media isnt an option but a necessity
today!
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WHY DOES VISUAL CONTENT HAVE GREATER APPEAL?

• While text content continues to hold relevance in
  content marketing world, emphasizing in visual
  content is getting equally important because of
  the following facts
• 90 of information transmitted to the brain is
  visual
• The brain processes visual information 60,000
  times faster than text
• Visual information can be retained longer
• 40 of people respond better to an image than
  1,000 words
• No wonder social media marketing in India and
  across the globe are leveraging visual content
  strategies to connect with vast audiences.

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HOW VISUAL CONTENT STRATEGY CAN HELP YOUACHIEVE
YOUR BUSINESS OBJECTIVES?

• Visual content is exploding right now and there
  are good reasons for this. Here are some
  enumerated below
• Raises brand awareness
• Drives in leads
• Engages viewers positively
• Improves conversions rates
• Ask any expert of top-rated Social Media Agency
  India and he/she will vouch for visual contents
  effectiveness for getting backlinks, social
  shares and traffic.

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TYPES OF VISUAL CONTENT FOR SOCIAL MEDIA

• Infographic
• Videos
• Images
• Memes
• Graphs
• GIFs
• Cartoons/comic strips
• Screenshots

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TIPS TO CREATE VISUAL CONTENT STRATEGY

• Marketers of any reputed social media marketing
  company in India would confirm that visual
  content-based digital marketing involves some
  crucial strategies and tactics like
• Proper alignment of the images as per the
  platform
• Getting creative by being original
• Using mixed visual elements for powerful impact
• Maintaining brands visual identity
• Creating visuals to get engagement

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CONTACT US
Marketing studies reveal that visual assets are
the core to how a branding story is communicated
to the targeted user base. So, take full
advantage of the visual content. Contact IKF,
the leading social media agency in India to
handle your visual content for social media
strategy. We can create effective content pieces
that will instantly click with your audience and
get you good returns. Call us on 91 88888 66110
for a free consultation session or drop us an
email on sales_at_ikf.co.in