5 Ways To Master Content Marketing In 2016 Without Breaking a Sweat

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5 Ways To Master Content Marketing In 2016
Without Breaking a Sweat
- By K2B Solutions
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• The online media is becoming a great platform for
  many businesses and to be more precise, it has
  been the best for almost every business to
  promote themselves.
• In recent times, a egic egic approach is getting
  noticed, and it is called as content marketing.
  Content marketing approach has its ups and downs
  since it got its reputation as an effective
  marketing strategy.
• Initially, it was like, a website with high
  quantity content got the reputation on search
  engine page rank (SERP) but not the scenario has
  changed.
• The quantity went down, and the quality came up
  resulting in websites with high-quality and
  appropriate content are sure to win the race in
  SERP.

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• 2015 was a great year for the marketing buffs
  and in which the content marketing lead the race
  in the Digital Marketing track. Below graph
  displays the way digital marketing happened in
  2015.

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What is content marketing?

• Content marketing is a strategic approach that
  helps in marketing products and services by
  making the customer understand the product after
  reading the associated content. It also helps in
  retaining the audience and profitable customer
  action.

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Content Marketing in 2016 A new path to success

• 2016 has started promising many innovations in
  new trends and also few old trends that happened
  successfully in 2015 might continue in 2016.
• The recent research by Content Marketing
  Institute stated the marketing benchmarks along
  with the budget and trends.
• The 2016 B2B Content Marketing Benchmarks,
  Budgets, and Trends report found that nearly 30
  of the B2B marketers are performing a perfect
  content strategy while it was only 8 last year.
• Joe Pulizzi, the Founder of Content Marketing
  Institute said, "While perhaps the industry is
  approaching a trough of disillusionment,
  companies that report being clear on what success
  or effectiveness looks like also show a higher
  effectiveness rate (55 percent).

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Here are the five ways to master your content
marketing strategy in 2016

1. Focus Social Media will rule marketing
2. Concentrate Long-form content has its hand on
   the top
3. Measure Aggregate value of online presence is
   important
4. Interact Make your content speak to your
   audiences
5. Relax Writing robots will start rolling
   possibilities

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Focus Social Media will rule marketing

• As a Facebooks initiative to take articles
  directly to the customer, it launched the Instant
  Article feature that helps the journalist and
  writer to post their stories directly to the
  targeted audience. LinkedIn has the same feature,
  and it allows article publishing along with
  creative interactions. Initially, YouTube was the
  first to do so. It allowed people to host their
  channels at free of cost. Other social media
  platforms are expected to allow content sharing
  and publishing.

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Concentrate Long-form content has its hand on
the top

• Most often, people use long tail keywords i.e.
  long search queries as they get an immediate and
  appropriate answer to their query.
• Google Knowledge Graph is here since 2012, but it
  has opened up recently to show how can it impress
  us.
• Content marketers are forced to concentrate more
  on long-term search queries as it helps users who
  seek instant answers.

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Measure Aggregate value of online presence is
important

• The past was entirely different as websites
  with quantified and qualified content would get a
  vast reputation from the audience and search
  engine. But now the entire scene has changed as
  people are expecting more interactive. An
  aggregation of social media content, mass
  publication content, visual content like videos,
  infographics and similar other matters a lot.
  Focusing mainly on the various content publishing
  and sharing will lead to a good online presence.

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Interact Make your content speak to your
audiences

• Interaction helps in reducing the bounce of
  rate as the customers get bored when there is no
  interaction while reading the article. Recently,
  custom newsfeed and query-centric search results
  have already made it statement strong in the
  digital world. Now, the content needs to act
  towards interaction and the demand for
  individually tailored content is sure to be on
  the top.

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Relax Writing robots will start rolling
possibilities

• Automated algorithms for writing simple
  descriptions and article are taking up the place
  as we move toward a world of artificial
  intelligence. The writing algorithms are still in
  the primary level, and more advanced writing need
  the brains of humans. The algorithm take
  bite-sized information from various platforms
  like social media using which the robots from
  engaging and informative stories.

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• Apart from all these, visual content will
  also play a significant role in content marketing
  as a result of the increase in the wireless
  connectivity and internet speed. People are
  expecting fast solutions. The videos and other
  visual content will make a new way in 2016 to
  helps people relax and get what they want.
  Following the below might help you run successful
  content marketing campaigns.
• Documenting the strategy and the results obtained
• Build an audience group to hold things up

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Author Bio