Visual Search: A New Trend in Online Marketing Services

1
Visual Search A New Trend in Online Marketing
Services

2

• Digital marketing has come a long way since its
  origin.
• Online marketing services have developed
  significantly over the past decade with the
  incorporation of artificial intelligence, natural
  language processing, personalization, and
  multimedia.
• Currently, visual search marketing is one of the
  trends on the rise. Despite its complexity, it is
  gaining impetus to be one of the most sought
  after marketing tools by online retailers.

3
Visual Search An Emerging Digital Marketing
Trend

• Visual search marketing is a new digital
  marketing service approach that applies the
  concept of visual search engines.
• When a user uploads an image with a devices
  camera (such as smartphones or tablets), the
  visual search performs the processing.
• Consequently, the search algorithms identify
  image objects and perform an image search for
  those objects.
• For example, if a user uploads a picture of
  sunglasses as a query, a visual search retrieves
  images of identical and similar-looking
  sunglasses. With time, visual search constantly
  improves and expands its knowledge base.
• It can go beyond identifying the objects in
  photos and returning identical or similar images
  through its extensive database. .

4
Primary benefits of visual search

• Targeting the next generation customers
• According to a Forbes article, around 62 of the
  Generation Z population now discovers brands
  through social applications.
• The new generation is all about getting things
  done faster.
• hese customers usually have a clear idea of
  their wants, but either they dont want to
  describe it or fail to do so. Visual search
  speeds up this process of product search.
• It improves search efficiency for those who dont
  want to invest time looking at hundreds of search
  results.

5
Engage with New Customers

• Customers now seek personal connections with the
  brands.
• Trust is of utmost importance for encouraging
  customers towards a potential purchasing
  decision.
• Visual discovery generates a higher emotional
  connection with customers.
• A higher connection means less price sensitivity
  for a product or service.

6
Target active purchasers

• Usually, users who already have made a purchase
  decision use visual search.
• Properly optimized content through visual search
  can enable people to interact with a business
  website.
• It makes products compelling and personal.
  Visual search is also termed as spearfishing.
• This is because visual search shortens the number
  of steps and work between a customer searching
  for an item and then buying it from a website.

7
PIONEERS OF VISUAL SEARCH

• GOOGLE
• The company launched Google Lens in October 2017.
  Google lens equips users to click pictures of an
  item or upload an existing photo. After this,
  Google yields relevant information. Google lens
  has the following features
• Google lens can analyze texts. It can look up
  popular dishes on a menu, add events to the
  google calendar from a poster, get directions,
  and copy/paste long, complicated texts into a
  device efficiently.
• The lens explores items being searched and
  similar items such as shoes, fashion wear,
  accessories, furniture, and many more products.
• It can find nearby places and provides relevant
  information about popular landmarks, displays
  ratings, hours, and more.
• Google lens can even scan bar and QR codes,
  identify plants and animals, and even scan and
  translate texts.

8
Conclusion

• Search technology has come a long way from
  traditional to AI.
• Business owners must be prepared for the future
  of selling. As per marketing industry experts,
  visual search is here to stay in digital
  marketing.
• Thus businesses must adapt to the changes and be
  prepared to embrace them.
• At Oodles, we assist your business to gain real
  benefits from visual search marketing. Our
  experts guide you through all the use of the
  latest practices in online marketing services and
  come up with the best ones for your business.
  Connect with us to get started.