SMS and Email Marketing Trends To Get Sales

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SMS and Email Marketing Trends
TO GENERATE SALES
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Digital marketers would benefit from knowing the
SMS and email marketing trends of 2020.
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Mobile- Friendly Email Designs
Making the email des igns mobile-
friendly will therefore increas
e open and click rates and improve profit generati
on.
Email Marketing Trends
Email Designs for Dark Mode Dark mode cons
ideration goes together with mobile optimization.
T his can be done by s imply going
for a darker palette.
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User-Generated Social Media Content Insertion
Another email marketing trend is to merge
your email marketing with s ocial media s
trategy. In the pas t s ocial media integration
s imply meant including s ocial media l
inks and icons in your promotional emails .
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Video Animation Inclusion
Reviews, Ratings Feedback Inclusion
Brand Storytelling
Y ou need to communicate with your cons
umers through brand s torytelling. Even i
f your brand is faceles s , you s
till have a mis s ion and his tory, which you can
weave together and s hare narratively.
S tats s ay that s imply by adding the word
video to an email title, you can increas
e your open rate by s ome 20 . It als
o makes your promotional emails more acces s
ible.
By including your cus tomer reviews , ratings
, and feedback in your emails , you can increas
e your cus tomer bas e and brand loyalty and im
prove s ales .
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Offer Customer Service Through SMS

• Cus tomer s ervice has a s upplementary role
• to play in your marketing department. F i rms
  largely rely on phone calls to deliver their
• cus tomer s ervice.
• Use SMS as a
• Promotional Channel
• S MS generates higher res pons e rates than
• email, F acebook, or phone calls . I t als o has
  a convers ion rate of almos t 1 4 . And nearly
  49 million cons umers agree to receive S MS from
  brands through s ubs cription.
• Transactional SMS Updates
• S tudies s ay that a vas t majority ( 77 ) of
• cons umers have a good impres s ion of brands
  and bus ines s es that keep them informed via S
  MS . T hey are increas ingly opting to receive
  order updates through texts .

SMS Marketing Trends
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AI- Enhanced Chatbots A prominent S MS marketing
trend that has begun gaining a lot of attention
this year is S MS chatbots . T hes e automate s
everal areas of the cus tomer experience and
provide ins tant replies to common cus tomer
queries .
Trigger- Based Texting T r igger- bas ed mes s
ages can allow S MS marketers to radically s
cale up communications , jus t the way email
automation has . Marketers can place triggers to
reques t feedback, remind abandoned carts
Review Requesting Cus tomer reviews have an
immens e influence on a cus tomer s buying
decis ions . 72 of cons umers agree that pos
itive reviews about a local bus ines s build
their trus t in it. S o, brands s hould focus on
gathering cus tomer reviews .
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• Combining Email and SMS marketing Trends

By looking at the S MS and email marketing trends
, you can unders tand that today s two mos t
powerful digital marketing tools are here to s
tay for a while longer.
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NotifyVisitors Email and SMS Marketing Software
Notify Vis itors email and S MS marketing s
oftware has many features and tools for merging
email and S MS marketing and s ales automation.
Y ou can us e it to nurture leads , run campaigns
, and carry out marketing analytics .
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