SMS Marketing – The newest trend in mobile marketing

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SMS MARKETING THE NEWEST TREND IN MOBILE
MARKETING
The 21st century has seen a rise in the
dependency of people on SMS. Short Messaging
Services and over the years they have proved to
be really effective. Not only in the personal
forum but also in the corporate world have SMSs
proved their mettle to be a most effective mode
of communication between business houses.
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SMS MARKETING THE NEWEST TREND IN MOBILE
MARKETING
In fact in some cases they are more effective
than e-mails because the person the message is
meant for may not always be in the habit of
checking his/her mail account every moment but if
it is an SMS then it is sure to reach the person
at any time or at any place. So there lies no
doubt about the fact that such an effective mode
of communication should be picked up as a means
of marketing ones products and sure enough we
find that this recently has been a very common
practice among the renowned business houses. This
is exactly what SMS marketing is all about. In
the recent years SMS marketing has become the
mode of advertising ones products in some parts
of the world. The IAB have set many guidelines
for the use of the mobile channel by the
marketers. Such steps have been successful in
North America Western Europe and some other
regions of the world but in others Mobile SPAM
messages remain an issue. Mobile Marketing via
SMS is now a rage in Europe and Asia as many
companies can now reach their customers in an
instant. Bulk sms can easily fulfill their wishes
and the availability of the sms software has made
their job a lot easier.
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SMS MARKETING THE NEWEST TREND IN MOBILE
MARKETING
Marketing executives of most big and successful
brands now swear by the SMS marketing strategy.
According to them no other modes of communication
help them as much as the SMS in reaching out to
their customers with their products. In some
cases they meet with failure as in India the
government has created National Do Not Call
Registry by which the users can bar all
promotional calls and SMSs from their number
after they have sent a simple message or a call
to 1909. However such an issue is not
sufficient to discourage such an innovative
marketing strategy. The benefit of text from
computer can also be seen here and the reverse is
also true. SMSs can be sent to a mail address
though that requires altogether a different
methodology.
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SMS MARKETING THE NEWEST TREND IN MOBILE
MARKETING
Being relatively cheap this reduces marketing
costs and as a result the total price of the
product also gets reduced. Overall we can
very easily say that the scientists who created
and developed sms did a very wise job that day
when they created that which is now termed as one
of the most useful means of communication.
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SMS MARKETING THE NEWEST TREND IN MOBILE
MARKETING
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