Boardinfinity - Digital Marketing Brochure

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DIGITAL MARKETING LEARNING PATH
Get mentoring from top business experts and
professionals in search engine
optimization(SEO), social media, pay-per-click,
web analytics, mobile, and email marketing. After
completing a digital marketing course, you will
get a certification, personalized coaching, and
job support.
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HIGHLIGHTS OF THE
Learning Path
80 Hours of Online training
11 Mentoring
Career Service and Placement opportunity
Learn from Top Digital Marketers
Learn 12 Tools
2000 Certified Learners
S tart Your Application
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WHO ARE WE?
Board Infinity is a full-stack career platform
for students and jobseekers enabled by
personalized learning paths, career coaches and
access to opportunities. Be it a career
transition, your first job, campus placements
preparation or any career guidance. Board
Infinity is a one- stop solution to all your
career needs.
Students 8
Students
Colleges 8
8
Coaches
Employers
Employers
Coach and train college students and provide
employers with business ready talent.
Enable meaningful connections between students
and coaches.
Connect talent to the right opportunities.
MEET OUR CO-FOUNDERS
Abhay Gupta, Co-Founder SPJIMR, Mumbai
Sumesh Nair, Co-Founder SPJIMR, Mumbai
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WHAT IS DIGITAL MARKETING?
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile phones,
display advertising,and any other digital medium.
Digital marketing channels are systems based on
the internet that can create, accelerate, and
transmit product value from producer to the
terminal consumer by digital networks.
WHY TO DO DIGITAL MARKETING?
Ears up! 2022 Digital Marketing Industry will
generate more than 20 Lakh jobs in India. Taking
this opportunity we've built a Learning Path
where youll learn all the Digital Marketing
skills which will help you land a lucrative job
in the industry. This Learning Path is built for
career aspirants who want to build a career in
Digital Marketing from the ground up. This
program equips learners with the key concepts and
practical skills to build a career in marketing
in the digital age. Throughout the program,
learners will engage in problem-solving and
analytical thinking, gaining expertise in
Facebook Marketing, Email Marketing, Search
Engine Optimization, Google Ads, Google
Analytics, Social Media Marketing, Content
Creation, and Web Analytics. Youll learn how to
create Email Campaigns and workflows and
retargeting emails to get sales lead for your
product. At the end of the course, youll work
on three assignments, which will give you
practical exposure on how to handle social media
profiles, how to create and execute Ads on
social media profiles and Google. Additionally,
these project will help you understand how to
Segment and target the consumer by positioning
your promotions at the right place. After this,
you will also get a broader understanding of how
to analyze the results, measure success.
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OUR ACHIEVEMENTS
On top of that, you will get personalized career
coaching session for resume building and
interview preparation. Get placement assistance
until you land your dream job.
Bestt Emplloyabiilliitty Award 2020
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SALIENT FEATURES OF THE COURSE
40 Hours of Hands-on Assignments and Projects
Teaching assistance
Career Services and Placement opportunity
Lifetime Access to Latest Content, Blogs
24X7 Support through Discussion form
Weekly Guest Sessions and Workshops
Build your Softskills
11 evaluations and Doubt clearing sessions
WHO SHOULD TAKE THE COURSE?
Any College Fresher Student, 0-4 Yrs Experience.
Bachelors, MBA Students, Admin and Sales
Professionals
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ABOUT THE COURSE
Fundamentals of Digital Marketing
1 week
2 week
Consumer Behavior
-Live Projects -Case study
Social Media 2-3 Marketing week
Live Projects- Case study-
4-6 week
-Live - -Projects
Paid Advertising
7-8 week
Search Engine
Live Projects-
Case study- Optimization(SEO)
9-10 week
Search Engine
-Live Projects
Marketing(SEM) -Case study
Live Projects- Case study- Hackathon-
11-12 week
Web Analytics
13 week
Career Services Placement Preparation
S tart Your Application
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WHY BOARD INFINITY LEARNING PATH?
vs
Board Infinity Learning Path
Other courses
More than 95 Course Completion Rate Less than 20
Job Guarantee Cash Back (Current Placement Rate -gt 85) Placement Services No
Yes Live Classes with Top Industry Experts No
Yes Dedicated Student Mentor No
Yes 11 Doubt Clearing Sessions No
Yes 11 Placement Preparation No
Yes Live Projects Hackathons No
Yes Continuous Mocks, Viva and Feedback Sessions No
Yes Personalised Course Structure No
Yes Industry Guest Lectures No
Yes Electives Specializations No
S tart Your Application
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WHAT WILL YOU LEARN
Fundamental of Digital Marketing

• As rightly said by Peter Drucker - The aim of
  marketing is to know and understand the customer
  so well that the product or service fits him and
  sell itself. Similarly, the module Fundamental
  of Marketing is aimed to inform our learner
  about the marketing concepts, building right
  strategies and implementing output oriented
  plans. The concepts planned to cover in this
  module are -
• 4Ps and Cs of marketing and their importance
  STP of marketing and product mix
• Competitor Analysis
• Branding definition and concepts

Fundamentals of Digital Marketing and
strategies Marketing Funnels and Concept of CRM
marketing
Consumer Behavior To market the product, the
very first step any marketer ought to know is to
understand its customer segment. The concepts
planned to cover in this module are - Definition
of Consumer and types of Consumer Behavior
Evolution of Consumer Different types of
Markets Study of Consumer Behavior Explain
Buyers journey
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Social Media Marketing
As per the latest market trend, Social Media
Marketing is known to be the most trending job
in the market, be it full time or freelanced.
And according to research, about 60 of a
company's business is influenced by its social
media trend, which includes the online
reputation as well as online marketing of the
product through various media platforms. The
concepts planned to cover in this module are -
Social Media Marketing trends and its
businesses Online Reputation Management (ORM)
Affiliate Marketing Digital marketing Auditing
Branding and Quality content Viral Marketing and
Influencer Marketing Facebook and Instagram
Marketing LinkedIn Marketing Youtube Quora
Marketing.
impact on
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Search Engine Marketing(SEM)
Just like the definition of the title, the module
is aimed to teach our learners the techniques to
increase the visibility of the page on SERPs, ie
Search Engine Result Pages. There are various
SEM platforms which help a digital marketer to
increase its visibility whenever a customer
searches for the particular product. The
concepts planned to cover in this module are
- Types of Ads and Campaign Building Lead
Generation and creating impressions Ad auctions
and Ad Policies Bidding Strategies and Keyword
Searches Remarketing Designing Landing Page
Paid Advertising
The core objective of Paid Advertising Module is
to guide our learners to understand the various
means of digitally advertising your Ads on live
platforms. Learning the difference between
Organic and Inorganic traffic generation.
Building the PPC campaigns and broadcast your
ads with high generated web traffic. The
concepts planned to cover in this module are
- Organic VS Inorganic Search Content Creation
strategies Email Marketing Creating Interactive
and Engaging ADs on Social platforms Introduction
to SMS Marketing Funnel Marketing
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Search Engine Optimization(SEO)
As per the experts, the greatest advantage of
mastering SEO is it will help any individual to
create pay free Ads on search engines but to
customize the target audience and boost the
sale. Also, SEO is just not about improving the
search engine result, but to create a better
experience for users visiting the website. The
concepts planned to cover in this module are
- What is SEO? On-page Vs Off Page and ropes of
Technical SEO Keyword Analysis SEO Analytics and
Content Optimisation Website Performance and
Website Architecture Link Building and Link
Valuation Google Tag master Webmaster tool
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Web Analytics
Implementing campaigns isn't enough, tracking
them to decipher performance is a must. In this
module, you will learn how to analyse the
results of the campaigns executed, usage of
google analytics and report generation. The
concepts planned to cover in this module are
- Web analytics Basics Conversion Rate
Optimisation Techniques Google analytics Content
Performance Analysis How to create customized
reports, insights and action points. Goal
planning and goal implementation A/B Testing and
Attribution Modelling
Career Services and Placement Preparation
Your technical knowledge sounds but you are not
getting a job offer, Wonder why? It may be
because of your lack of soft skills. This module
will guide you in building your soft skills. It
will also help you in creating and maintaining
your portfolio, how to search for jobs along
with tips for cracking interviews.
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sessions Role Clarity
Knowledge Check
Project Assignment
Project evaluation and Development
Resume Building
Mock Interview
S tart Your Application
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TOOLS YOU WILL BE LEARNING
S tart Your Application
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PROJECTS
Consumer Research
Build Social media campaign
SEO optimization
S tart Your Application
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PROJECTS
Build demo Facebook ads
Google ads
Email Marketing Campaign
S tart Your Application
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OUR COACHES
ALTAMASH ASLAM Senior Manager, Digital
Experience, Tata AIA Life Insurance
RICHA CHOPRA Ad Sales, Disney India
PRAFUL JAIN Lead - Digital Marketing Research,
Google
MALAVIKA ISSAR Marketing Manager, iSchoolConnect
MILAN MODI Account Controller (Group Head),
Madison World
ASHWINI DESAI CEO, DDigital Tree
S tart Your Application
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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?
Board Infinity has exposed me to a new career
opportunity of Digital Marketing Course. With
the online learning facility, I could complete
my course seamlessly at convenience and with
such great teaching techniques. Digital
Marketing Executive, Knorex
Vedant Sharma
The online workshops, live projects, doubt
clearing sessions with impeccable experience of
handling students coaches provided major value
is my experience with Board infinity. I'd
recommend them with my full heart and belief.
Rather than i say they are not teaching, they
are training for our life time. Abhi Nandan
Book a call with An Alumni
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CAREER TRANSITION OF OUR LEARNERS
NIRANJAN TEMBE DR BABASAHEB AMBEDKAR
TECHNOLOGICAL UNIVERSITY System Programming
SHARVARI DETHE MBA/PGDM
JYOTI DWIVEDI RONAK ADVERTISING Customer
Relationship Management
ACCENTURE Digital Marketing
SONY LIV Digital Marketing
ANDROMEDA Digital Marketing
Book a call with An Alumni
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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?
The whole Digital Marketing Course was
structured very well. It was nice to learn from
a few different digital marketing coaches since
it felt like I was learning each topic from an
expert who has specialized in that domain. Even
during this lockdown situation, I was able to
find a digital marketing internship at
rosebazaar.in with the help of the Board
Infinity Learning Path. Digital Marketing Intern,
Rozebazaar
Sanat Mandi
R ead Full Story
Due to covid and the job market being severely
hit, getting the desired job is extremely
difficult. My passion lies in digital marketing
with a sprinkle of analytics and took an online
learning path at Board Infinity. I cannot thank
the placement team from Board Infinity enough
who set up many interviews for me and helped me
get a good job at Andromeda. Social Media
Manager. Andromeda
Prerana Ramteke
R ead Full Story
Book a call with An Alumni
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CAREER TRANSITION OF OUR LEARNERS
PRERANA RAMTEKE
ANSHULIKA SINGH B.SC
WILSON FERNANDES SPORTS MGT.
B.COM
APNA PAISA SEO
ANDROMEDA Email Marketing
ANDROMEDA Social Media Marketing
Book a call with An Alumni
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WHAT OUR CERTIFIED STUDENTS SAY ABOUT OUR COURSE?
I completed a digital marketing course from
broad infinity. I was taught by digital marketing
coach Mukund Matta. And he is one of the best
teachers I have ever met in my entire life. They
offer special training for placements and got a
job as an email marketer at Andromeda. My
suggestion would be only one - just listen to
your coach, practice whatever you are taught by
picking up internships and projects. Email
Executive, Andromeda
Anshulika Singh
R ead Full Story
Board infinity helped me to learn new skills and
to know about career opportunities in digital
world. The ease with which tutor help us to
understand the concepts in very ruminative. They
helped me to add on my opportunities in this
very competitive market with great ease
Ayushi Joshi
Book a call with An Alumni
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CERTIFICATES
As a part of this program, we will help you
achieve below mentioned courses -
S tart Your Application
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200 POTENTIAL RECRUITERS
S tart Your Application
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PROGRAM FEE WHICH ENSURES YOU WIN IN ALL
SCENARIOS
vs
With Board Infinity
With Other Pure Income Share Agreement

• You pay your fee in two parts
• Training fee as 50,850
• ISA Fee as 42,000

At least 15 of your salary for 3 years. (Lets
consider you get a job of 6 Lacs which means
you will pay 6,356 Rs for 3 years, that is
2,25,000 Rs.)
Rs 50850 79 Cost Saving
Rs 2,25,000
Yo
wn
u get job on your o (Do not use the placement
service)
Y
ou get job through
us
Rs 92,850 59 Cost Saving
Rs 2,25,000
S tart Your Application
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COURSE FEE AND REGISTRATION
(A) Training(i) (Live classes, Workshops, 11
coaching, Projects, Doubt clearing sessions,
Hackathons etc.) ?50,850 18 GST (29
OFF) ?70,000
Duration of the Course
Weekly Commitment
How to Register
Call at 91-8879654341 or mail us
at connect_at_boardinfinity.com
4 months 2 months placement training
10 to 12 Hours
Income Share Agreement ( ISA)
EM I
Payments Mode
1 Year
Credit/Debit Card, Bank Transfer or Cheque
no cost EMI
S tart Your Application
/ Boardinfinity